Advanced Pinterest tips are hard to come by these days. Most of the articles you find on Google are old and outdated.
I try to find new articles on the matter from time-to-time, and I usually just end up frustrated.
I get to an article titled “Advanced Pinterest Strategies,” and it tells me to validate my website or set up rich pins.
Thanks. That is so completely unhelpful. I am fully aware of those things, and I have been since the first week of opening my account.
I consider those very much beginner tips.
P.S. If you HAVEN’T validated your website or set up rich pins (Yikes!), you can read more about it in our article on Pinterest tips for beginner bloggers.
Anyway, my point is this:
It’s hard to find legit advanced tips and strategies these days if you’re an experienced pinner.
That’s because you MUST spend a LOT of time on the platform in order to learn anything that advanced. Thankfully for you, my reader and blogger friend, I spend a TON of time on Pinterest.
Here is a basic overview of what we are going to cover:
For all of you preferred video learners out there, here is a quick video on this topic from our Youtube Channel below.
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Without further ado, here are some of my advanced Pinterest tips for bloggers.
Do not underestimate the power of Tailwind.
I used to sign up for Tailwind for a month or so at a time to check my stats and see how my account was doing, and then I’d cancel my account after that.
This was a cycle I’d go through because I didn’t think that I needed to pay for it every single month. The value wasn’t there.
Well, updates to the Pinterest algorithm have changed that.
Tailwind is a MUST-HAVE now if you are serious about growing your brand or blog on Pinterest.
You used to be able to see the exact amount of repins every one of your pins had, so you knew which pins and boards were performing well and which ones weren’t.
Since the Pinterest algorithm changes a few months ago, you can now only see aggregate pin counts on your pins.
This means that you can now only see the TOTAL amount of repins a pin and all ones like it have gotten since inception.
It’s a little confusing to try to explain, but know that Tailwind gives you the stats you need to assess the performance of your pins and boards.
It’s vital to the success and fast growth of your account. They also offer a free trial, so you can check it out before you commit to anything.
Treat Pinterest like the search engine that it is.
Pinterest is WILDLY different from Facebook and Instagram in the fact that it’s a search engine.
This means that users are telling you EXACTLY what they want to see!
You don’t go on Facebook or Instagram and search for “makeup tutorials.” You interact with your friends, family, celebrities, whatever and come across information when it goes viral and is shared by another user.
Pinterest, on the other hand, is where consumers go to SEEK OUT information and solutions to their problems.
It is your job as a business owner to PROVIDE that information and solution for them! Use the search feature on Pinterest to see what folks are looking for, and structure your blog topics around these keywords.
You must manually pin every day.
I know of some power pinners who hire VA’s (virtual assistants) just for this. They hire them to do all of their scheduling (via Tailwind or another platform), but they also have them manually pin every day as well.
Pinterest rewards users who are active on their platform, and I mean actively active. Not passively active (i.e. auto-scheduling). They know when you have 100% of your pins scheduled via an external scheduler and when you aren’t manually pinning a single pin.
Don’t you think they are going to favor accounts who bother to actually participate on their platform on a personal level over those who use it 100% for business (aka selfish reasons)?
Pinterest cares about their consumers first and foremost, so they want to make sure that business account owners have their customers’ best interests at heart.
The 80/20 rule is crap.
A lot of people that I see interacting in the Pinterest community groups that I belong to follow this arbitrary 80/20 rule of pinning 80% other people’s content and 20% their own.
WHAAAT!? 80% of OTHER PEOPLE’S CONTENT!? Well shit, follow me and pin my stuff then if you are just GIVING AWAY FREE TRAFFIC to OTHER people!
My goodness, peeps! You’re on Pinterest to GROW your brand!
If you produce the BEST content and the BEST pins out there, you don’t have to feel bad about pushing your content! Because people will LOVE it!
I stick to pinning around 90-95% of my own content and the rest is other people’s, but I still don’t count them or have any magic number.
The only exception to this rule in my book is when you are just starting out and you don’t have a lot of content yet.
Other people’s content will get more repins (because they’ve been around the block on Pinterest and are a trusted source on Pinterest – aka Pinterest gives their pins more attention), and this can help your boards grow faster in the beginning before your content really gets going.
Pin more infographics!
When you do pin the content of others, pin infographics!
Why? Because they get TONS of repins, which helps your boards grow and get scored better, and they DON’T get many click-throughs!
Because infographics contain ALL of the information you need right on the pin, people generally consume the content right on the pin and/or save it for later because it’s so cute and organized and helpful (and they don’t have to comb through a website for the key points they are looking for).
It’s a perfectly organized little outline of what they need, so they rarely bother to click through to your content.
This means that people stay on the Pinterest app and keep looking more content (aka have a better chance of seeing YOUR content!).
I create my own infographics for the purpose of getting more followers and viral engagement, and I worry less about whether they are clicking through. I make other pins for the purpose of click-throughs.
Back to what I said before about Pinterest hating spam…
Pinterest LOVES consistency because they associate this with “safe” pinners.
DO NOT just randomly pin 10 pins to one board out of the blue or randomly delete 100 pins at once. DO pin at the same times every day and with the same scheduler.
You can use 2 schedulers if you’d like, but be consistent about what you pin and when on each one. We use Tailwind. Alright sexy Pinterest people, check out our other Pinterest resources below.
Related Topics and Courses:
- Pinterest for Business: The Ultimate Beginner’s Guide from Actual Power Pinners
- 10 Pinterest Marketing Mistakes “Experts” Still Teach
- Optimize Your Website for Pinterest Pins and Traffic
- FREE 7-Day Blogging Course for Beginners
If you are ready to get serious about growing your blog or business on Pinterest, make sure to check out our FREE 4-Day Pinterest Marketing eCourse for beginners.
We discuss topics like WHY Pinterest matters so much, how to get started, how to make your content go viral, and SO much more!
Pinterest is the largest source of traffic for both of our blogs, and it is the reason that we have been able to bring both of our blogs to six figures within just a year!
Co-Founder, Create and Go
P.S. I want to hear from you today! No for real, get out from behind that keyboard and let us know about yourself! Use the comment section and introduce yourself. 🙂