Learn how to get traffic to your blog with Pinterest by creating viral and shareable content. Pinterest is an incredible and seriously underrated tool for driving traffic to blogs.
If there is one lesson to imprint in your mind when it comes to getting blog traffic, this is it…
There are dozens of legitimate ways to generate traffic to a website, including:
- Google SEO
- Guest Blogging
- Email Drops
When you’re starting out, there will be a MASSIVE internal temptation to want to do everything.
And this, my fellow bloggers, is a mistake.
In fact, it’s why the majority of traffic blogs out there don’t ever really help people. They tell beginners to try to do everything.
If you’re optimized for everything, you might as well be optimized for nothing.
In other words, having an optimized page for getting a post repinned is completely different from optimizing a page to get Google Searched.
Don’t be a jack of all trades.
Or take the good advice of Red Foreman of that 70’s Show:
“Don’t half-ass everything. Whole-ass one thing.”
Which traffic source should I choose?
We can’t decide that for you, but we personally like Pinterest for a variety of reasons…
- Our traffic is FREE (although Pinterest ads are still a great option if you’re interested).
- Virality potential is freaking nuts (had one single pin drive over 80k views in a DAY).
- The demographic is high-income earning people (avg. around 70k per year).
- It’s fun!
- Pins can stay searchable over time (evergreen traffic), meaning steady and consistent traffic.
- It can be 100% automated with a scheduler
- The most profitable target markets are on Pinterest.
Using Pinterest for our business is what has skyrocketed our growth over the last couple of years, that is what we are going to talk about in this article.
There are plenty of good resources out there for other traffic models, but I will encourage you one last time to MASTER ONE.
Don’t just play around with one traffic source.
The only other real thought to consider is where your target market is located.
If your market is located on Pinterest, it’s the traffic source I would go with. If you’re running something that people don’t search for, like medical conditions or a blog mainly for men, then another source may be better.
Here are some markets that are HIGHLY successful on Pinterest:
- Health and Fitness
- Survival (Yes it’s mainly for guys, but we know of a blog generating over 5 million dollars per month from Pinterest)
- Making Money from Home
- Cars and Motorcycles
- Hair and Beauty
- And many others!
Some thoughts about the Almighty Facebook:
Every marketer loves Facebook, but I have quite a few reasons for not paying it any attention these days…
- Reach is incredibly low. Like 10%-20% of people will see your organic posts (and this will continue to drop).
- It’s cluttered. Your posts will be competing with videos and funny memes. Good luck getting me to click on your post when I’m deciding between a pug video and a Buzzfeed article.
- Building it organically is incredibly SLOW.
- Because of the above, getting traffic and visitors takes serious ad dollars.
- Even when you spend money on ads, people stop responding to them over time. This means a never-ending cycle of creating new ads and spending ad dollars. This means more time spent on being an ad expert and less time on being a creator.
- The demographic is all over the place, but it’s also quite popular amongst low-income earners.
- It’s kind of lame, to be honest.
Listen, there are plenty of people who make Facebook work, but personally, I don’t think you should waste your time unless you are very familiar with it and love spending time on it. Or unless you have cash money to shell out on ads.
The only thing we use Facebook for is private groups and creating communities. It’s actually GREAT for this.
Anyway, it’s not great for traffic. Alright, let’s move onto the meat and potatoes of this article…
For all of you preferred video learners out there, here is a quick video on how to drive traffic to your blog with Pinterest from our Youtube Channel below.
. For more free blogging tips and tricks from the experts, make sure to subscribe to our Youtube channel!
This next section is going to walk you through the steps of signing up for a new account for business.
If you already have a personal account on Pinterest with some followers and you want to use that for business, you can click here to convert your personal Pinterest account to a business account.
Otherwise, follow the steps below to create a new Pinterest account for your blog or business!
Create a Pinterest account.
First, head over to the Pinterest homepage. and click the link to “Continue as a business.”
Next, enter your business information. Most of you will want to leave the Professional option selected unless one of the other options better describes your business. When you’re finished, click the button to Create Account.
Pinterest will then prompt you to follow at least one topic that is related to your business. Follow 1-3 topics or as many as you feel are relevant to the content on your blog or website.
Following these topics will help Pinterest populate your “home feed,” which is like the “news feed” on Facebook. It’s where you can see all of the content from the people that you follow.
Fill out your Pinterest profile and claim your website.
You can find and edit your profile at any time by clicking the Settings link under the “…” button at the top right corner of your Pinterest home screen.
The first area in your profile settings is the Business Account Basics, which is what you already filled out when you signed up.
Next is the Profile area. Here, you want to add your business name and a brief description of your business.
Pro Tip: Include at least 1-2 keywords in your name and your description to help with SEO (more on that later!).
Next, set a username and profile picture.
The current Pinterest profile photo size is 165 x 165 pixels, but Pinterest will automatically resize your photo for you. Just try to keep it in a square ratio for best results (i.e. 500 x 500 pixels would also work).
We recommend using a photo of yourself or creating a photo with a free tool like Canva, which is where we created ours.
Claiming Your Website on Pinterest
Next, scroll down to the Claim section to claim your website.
It’s important to claim your website so that Pinterest knows that you own the content that is shared from your blog or website domain.
Note: These instructions are for WordPress users only.
The easiest way to claim your website is using the free Yoast plugin, and you’ll need it in the next step when you’re applying for rich pins as well!
(Plus, it’s a REALLY great plugin for helping you optimize your content for Google search!)
After downloading and installing the Yoast plugin on your website, return to Pinterest and type in your domain name and click Claim.
Next, select the option to Add HTML tag and copy the characters within the quotations ONLY (highlighted black below):
After you’ve copied the code, go to your WordPress dashboard and click on the Social link under the Yoast SEO settings.
Next, navigate to the Facebook tab and make sure that Open Graph meta data is enabled:
Then, navigate to the Pinterest tab and enter the confirmation code you copied from Pinterest into the Pinterest confirmation field and save your changes:
After you’ve saved your changes, return to Pinterest and click the Next button to finish the setup.
Pinterest will attempt to verify your website within 24 hours. When it has been successfully claimed, you will see a green checkmark next to your domain.
Keep Yoast open, because you’ll need it for the next step!
Apply for Pinterest rich pins.
Pinterest rich pins pull information from your content on display the information on your pins.
This can help boost your pin reach and engagement depending on what type of content you have and what type of rich pins you’re using.
These are the different kinds of rich pins that exist and the type of content that is displayed for each type:
- Articles: Headlines, authors, and descriptions of the blog article
- Recipes: Ingredients, serving sizes, etc.
- Product: Pricing, availability, and where to buy
- App: Ability to download IOS apps within Pinterest
In this section, we’re going to show you how to set up Article rich pins (for most bloggers and website owners).
To understand this a little better, here is an example of two pins: The first pin has rich pins enabled and the second does NOT.
You can see that the pin with rich pins enabled also has a link to the account owner as well as a follow button!
Okay so back to setting up rich pins…
How to Enable Rich Pins
The process can get a little complicated because you have to equip your website with meta tags to do this. Unless you are a coder, and we are assuming that you are not, you will need to pay something to do this or use a plugin.
If you ARE interested in reading the nitty gritty, it can be found on Pinterest’s website here.
Some WordPress themes allow you to add the tags in your settings, but most do not. Thankfully, this can also be done with the Yoast SEO plugin. You’ll want to be in the same “Social” section as described above.
First, make sure you have enabled Open Graph meta data as instructed in the previous step or this won’t work.
To set up rich pins, simply go to the Rich Pins Validator and copy and paste a link to any of your blog posts into the field provided.
It’s important that your URL links back to a WordPress POST or PAGE — if you link your homepage, this will not work!
Click the Validate button, make sure HTML Tags is selected, and then click the Apply Now button.
You should then get a notification that Pinterest will review your submission and email you with any questions.
Pinterest will email you when your rich pin application has been approved or tell you that it has not been approved.
Before moving on to the next section, make sure to look over the rest of your profile settings to see that you have notifications and other settings set up the way that you want them.
Create your first few Pinterest boards.
As we explained before, Pinterest boards are what house the content that you save on Pinterest. Think of them as a way of categorizing and organizing the pins that you save on your profile.
Create at least 5 boards to start with on Pinterest.
You can edit your board at any time by clicking on the board and clicking the gray pencil icon at the top of the board.
When choosing names for your boards, TRY to avoid getting funny or cutesy with it!
In order for your boards and the pins within them to be found by others on Pinterest, you must use searchable keywords.
For example… Naming a board “Weight Loss” is far better than naming it “Drop Dat Weight!”
While that board title might get you a few chuckles, no one is searching for that term so you’re only going to hurt your overall reach on Pinterest.
We will discuss this and SEO in more detail later on in this article but for now, know that you should include relevant and popular keywords in your board names and descriptions.
After you save at least 2 pins saved on your board, you can set a board cover. Your board cover can be any of the images that are pinned on that particular board.
Bonus Tip: You can also create custom covers for your boards using Canva. The size of Pinterest board covers changes often and they sometimes look different on desktop than they do on mobile. We use the size 500 x 500 px.
To set an image as a board cover, simply upload the image to your Pinterest board and edit the board settings to choose a cover.
Follow a few people or brands in your niche.
You should follow at least 5-10 people in your niche for a couple of reasons:
- It will populate your home feed with relevant pins to share with your audience.
- It will help you keep an eye on your competitors and the content that they are sharing.
Use the Pinterest search feature to search for popular keywords in your niche and then select the “People” filter:
Start by clicking on people’s profiles and checking out their content.
When you look at someone’s profile, make sure to look over ALL of the boards on their account. Some people mix their business accounts with personal boards and pins.
If you follow their entire account, you will automatically follow ALL of their boards.
Alternatively, you can also choose to follow only specific boards on their account.
When looking over people’s profiles, only follow specific boards that relate to your niche or industry.
Add some pins to your boards.
Now that you’ve created your first few boards, it’s time to add some pins to your account.
Your Pinterest account will end up being a mixture of your pins from your website as well as other people’s.
You can find pins to save to your account through your home feed or using the search feature.
When you use Pinterest search, try typing in keywords from your board names or other similar topics related to your blog content.
If I was searching for content for my Yoga Poses board, I would search for some of the following terms: yoga poses, yoga workouts, yoga poses for flexibility, etc.
The Pinterest algorithm will then serve up “results” based on popularity, keywords, and other factors — in a similar way that Google or other search engines show search results.
Tips for saving pins to your boards:
- Look for pins that are visually stimulating: large, beautiful images with readable text.
- Only save content that you believe your audience would be interested in and save on their own accounts.
- Click on the pin and check the URL where it leads before saving to make sure it’s not spam or blocked.
Pinterest doesn’t like when you repin spam or blocked websites, and they will penalize your engagement for it.
ALWAYS check the website where the pin links to before you save it to your profile.
When you find a pin that you want to save, click on the pin, click the save button, and select which board you want to save the pin to.
It’s important to have a mix of your own content as well as that of others to give your followers a variety of content and to show Pinterest that you are a team player.
This mix will change over time. In the beginning, you should be mostly sharing other people’s content as you are taking the time to create your own pins.
As you create more blog posts, you will slowly begin pinning most of your own content.
Create your first Pinterest pin!
Like with Instagram, your images matter on Pinterest.
It’s all you have to advertise your content and get clicks over to your website.
Having images that are clicked often and saved a lot will also show Pinterest that your content is great and Pinterest will, in turn, continue to show it to more people.
This is one of the quickest ways to get better engagement with your content on a new platform.
And the best software for creating pins is definitely Canva.com.
Canva is a free web-based photo creation software that allows you to create beautiful and professional photos, and it’s super intuitive and easy to use!
I use it to create:
- Pinterest pins
- Product images for courses and eBooks
- Featured images for our blogs
- Other images for our sales pages and emails
According to Pinterest’s creative best practices, your Pinterest pins should be in a 2:3 aspect ratio; i.e. 600px by 900px or 1000px by 1500px.
You can also add text and other graphics and design to your pins:
You should create at least 2-3 Pinterest images for every blog post that you have.
This ensures that you have plenty of content to share and helps you test out which designs perform better on Pinterest.
Other tips for creating high-performing images on Pinterest:
- Add your logo to the top or bottom of your pins
- Consider using the same font text across your entire account for branding consistency
- Avoid using images of people’s faces
Make sure to use the service below to check your analytics and see which pins are performing the best!
Sign up for Tailwind.
If you want fast success on Pinterest, there is no way around this next step.
Tailwind is a software that connects to your Pinterest account and provides the following services:
- Schedule pins
- Analytics on pin engagement and performance
- Tracks new followers
- Specific board performance
- Collaboration tools for increased engagement
The tools that Tailwind offers allow you to track your performance over time:
You can see which pins are getting more likes and saves, which can help you create better content in the future.
Pinterest has analytics on the platform, but the data provided is notoriously ambiguous and shouldn’t be relied on very heavily. Google Analytics is far more reliable for traffic stats and Tailwind analytics dive a lot deeper than Pinterest analytics.
Perhaps one of the best features of Tailwind is the ability to schedule your pins.
Scheduling pins is an easy and convenient way to get steady traffic to your computer without having to initiate every transaction (pinning) throughout the day.
It allows you to pin content any time of day without having to be on your computer.
[A word of caution: There are other tools out there to schedule content, but most other apps are not approved third-party partners with Pinterest.]
Using software that isn’t approved by Pinterest can get your account shut down if you aren’t careful.
Not only that, but Tailwind is the full package: scheduling + analytics + collaboration tools
By far my favorite feature of Tailwind is a collaboration tool called Tribes.
With Tailwind Tribes, you can join tribes of other pinners in your niche and share content with them.
This can be one of the best tools for growth for new accounts because it allows you to get your content seen by more people even if you don’t have many followers yet.
Like I said before, Tailwind is 100% necessary for quick and continued growth on Pinterest. Without it, you’re pinning in the dark without a clue of what’s working and what’s not.
AND… They also offer a free trial! You can get started for free here.
Note: You can start out with a free account, but you will only be able to see performance scores with a paid account ($15/mo).
Join Group Boards
One of the best tools that you can use to drive traffic to your blog with Pinterest is group boards.
This is especially important in the beginning because it allows you to essentially “share followers” from someone else’s board.
It’s INVALUABLE at the beginning when you have under 1,000 followers and are struggling with getting your pins seen.
There are two popular tools that allow you to search for group boards from Pinterest:
You can search by keywords and sort the group boards based on followers, number of pins, repins, etc.:
You can click on the boards to view them on Pinterest. We always recommend checking out the content on those boards first before you request to join to make sure that they contain high-quality content.
Having a Tailwind is also super helpful because it allows you to check the statistics and engagement of the board before you start pinning your content on it.
Once you find a board that you like, you will need to contact the account owner to get permission to pin to it.
Some account owners include their email address in the board description with instructions on how to contact them.
If you can’t find an email address, try looking for a website on their profile. Then look for a contact page on their website to get in touch with them.
Start Marketing Your Content on Pinterest
Now that you have created your account and set everything up, it’s time to start getting your content seen by more people on Pinterest!
We have an entire comprehensive guide on marketing your content on Pinterest that will show you how to:
- Optimize your content for search (SEO on Pinterest)
- Use other tools to boost your engagement and exposure on Pinterest
Make sure to check out that resource next –> Pinterest Marketing — The Definitive Guide for 2019.
And if you enjoyed this article or have any questions for us, please feel free to leave us a comment below!
We’d love to hear from you!