First, let me give you some clarification… I do not work for Pinterest in any way.
When I say that Pinterest has become my “full-time job,” I simply mean that I have invested a LOT of time to become a resident “expert” on how to use the Pinterest platform for business.
Hey there! I’m Lauren, and I own and run two six-figure blogs.
These two blogs are how I make money online, but I am able to make that money because of the large audience of readers that I have… all from…
Pinterest is the main source of traffic for both of my blogs, so I spend a LOT of time on the platform.
What exactly does that look like?
Well, I create images for my content, schedule that content, research new strategies, test new strategies, etc.
I also sell a course all about how to drive traffic to your blog with Pinterest, so it’s super important for me to stay on top of what’s happening on Pinterest, algorithm changes, and the like!
Here is an overview of what this article is about.
Table of Contents (Jump Down)
Here’s a little bit more about my story and how I got down this rabbit hole…
Before I became a blogger, I was working full-time as a tax account for a small accounting firm in Dallas, TX. In fact, I had just gotten licensed as a CPA right before I quit my job to pursue my blogging career.
My business partner, Alex Nerney, was working full-time as a personal trainer at the time. I had previously been a vegan for a couple of years, so health and fitness was something that we both were super passionate about.
Fast forward a bit, and we decide to start a health and wellness blog, Avocadu, which is one of the six-figure blogs we still run today.
Create and Go, the blog you are reading now, is our other six-figure blog. We run both of them together!
Alex and I worked nights and weekends and during every other second that we weren’t working our other full-time jobs. After 3 months of this double time, we decided to give this thing everything we had and quit our jobs (BEFORE we were even making a dime!).
We had no guarantee that anything would work out, but we knew that it somehow had to, because it was the only option left!
From that point, it took us less than a month to start making a little money, and we were in the green just 2 months after that!
Things started moving very quickly from there, and we were able to double our revenues every month for the first few months of business. We hit the $10,000/month mark, then $20k/month, then 40k/month, and more.
You can see our updated income since we started in our income report.
$123,279.69Check Out The Report
All of this success was thanks to one awesome and underrated (for business) social media platform: Pinterest
They talked about driving tons of traffic via Pinterest — for FREE.
This sounded like heaven because everything we knew about Facebook marketing screamed: “Get rich or die a slow, painful death trying!”
Pinterest is a great source of traffic for new bloggers because you can get high-quality, organic traffic without tons of followers (or waiting too long to please the algorithm gods).
Advertising and marketing are often the biggest expenses for startups, and you can avoid it completely with Pinterest.
That being said, Promoted Pins on Pinterest are also far less expensive and competitive than other platforms.
We did try promoted pins at first to try to speed things up a bit, but we didn’t have much success. Our most successful posts were in the weight loss niche, and Pinterest is VERY strict on the weight loss content that you are allowed to promote.
Growth was slow at first, but then we unlocked a few Pinterest secrets, and our account took off! We now have over 170k followers on our health and fitness account and counting!
I learned pretty quickly that…
In order to grow quickly and rise to the top on Pinterest, you have to spend a LOT of time learning how the platform works and really paying attention to it.
This meant not only creating beautiful pins, pinning your own content and that of others, but also finding and studying the top players in your niche.
The more time I spent on Pinterest, the more we were rewarded for it!
You can outsource Pinterest pinning, management, and upkeep very easily and inexpensively by hiring a virtual assistant, but I still recommend FIRST learning the ropes yourself!
Otherwise, it will be hard for you to tell if someone is doing a good job. You need to spend time on the platform yourself to be able to tell what type of content performs best on the platform (and then create that content yourself).
The money that we make online all comes from the two blogs that we run. More specifically, we make most of our money through affiliate marketing and selling our own products.
Simple as that.
Okay, so it isn’t THAT simple. It’s a lot easier said than done.
You can read more about the process in our comprehensive guide on how to make money blogging:
There are quite a few pieces to the puzzle, including writing great content, marketing that content, and monetizing that content.
But now that we make six figures per month blogging and have been able to quit our full-time jobs and travel the world, I can 100% say that all of the work we put into our blogs has paid off!
For all of you preferred video learners out there, here is a quick video on how to become a full-time Pinterest expert from our YouTube Channel below.
The bottom line is that Pinterest is so much more than just a platform to find ideas.
You can run an entire online blogging business off of the traffic from Pinterest if you know how to do it!
And as I just told you, I learned all of it as I went along! No prior skills needed!
If you don’t have a blog yet and are interested in learning more and getting started, you can check out our free tutorial on how to start a blog.
If you already have a blog, the next best resource is our definitive guide to Pinterest marketing!
Lastly, if you enjoyed this article on blogging on Pinterest or have any questions, please leave them in the comment section below!