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Mention the Competitor. Then Beat Them.
We chose honest competitor coverage because CAPW cannot win a comparison query by pretending the comparison does not exist.
Wix and Squarespace do not pay CAPW like its preferred recommendation. The easy move would be to minimize them.
That would make the page less useful—and less likely to rank for the comparison.
Alex summarized the rule perfectly: “We don’t lose money by mentioning them honestly; we lose money by not ranking. Mention them, beat them.”
The paragraph I add
I include the strongest legitimate reason to choose the competitor. Then I explain the exact point where ownership, flexibility, price, or lock-in makes our option the better tradeoff.
Steal this
- Name the buyer who should choose the competitor.
- State the competitor’s strongest real advantage.
- Show when your recommendation becomes the smarter tradeoff.
Hiding the alternative protects the commission. Explaining it earns the recommendation.