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Write the Buyer Question Before the Product Review
The strongest affiliate paths started with a specific coffee problem, then introduced the product as the answer.
Affiliate sites get weird when every article begins with the product they want to sell.
Little Coffee Place worked better when the content began with the reader’s coffee problem: Which machine fits my routine? Why does this taste bitter? What do I need for espresso at home?
The product came second
The question created the buying criteria. The review could then compare products against something real instead of stacking features and hoping a button did the work.
Steal this
- Write the buyer’s question in plain English.
- Turn that question into three decision criteria.
- Recommend the product only after it wins those criteria.
Good affiliate content does not hide the sale. It makes the sale feel like the logical end of useful advice.