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430 Sends. Two Clicks. The Open Wasn’t the Goal.
A day-four email produced only two clicks from 430 sends, making the real bottleneck impossible to ignore.
One of our day-four funnel emails went to 430 people. Two clicked.
The sequence had a 26.23% cumulative open rate, but that topline number distracted from the actual job of this email: move the reader to the next page.
I stopped asking whether the email was “good”
I gave it one measurable job instead. Then I read every sentence as friction between the reader and that click. Was there one promise? One destination? One reason to act now?
Steal this
- Write the email’s single job above the draft.
- Measure clicks per delivered email, not opens alone.
- Remove every paragraph that does not increase desire or reduce doubt about that click.
Open rate tells me I earned attention. The click tells me whether I did anything useful with it.