"Create & Go helped me quit my 9-5 and build a business I'm passionate about!" — Sarah K.

"I made my first $1K online using the Create & Go system" — Mike G.

"From idea to $5K/month in just 3 months!" — Jennifer R.

"I went from 0 to 5,000 subscribers in 6 weeks!" — David T.

From $206k in Student Loans to Super Successful Entrepreneur (with Natalie Bacon)

If you’ve followed us here at Create and Go for very long, Natalie Bacon is a name you’re probably familiar with. 

Natalie was one of our first students to reach six figures after taking our courses, and she has since become a great friend, and an ally in the entrepreneurship world.

But like us, and everyone else in the world, Natalie’s story has continued to grow and evolve. 

Today, Natalie has some new and exciting updates, along with some inspiring perspectives on past events, and we’re so excited for her to share more of her story with all of us today. 

I’m talking about transitioning from selling traditional online courses to membership programs and overall long-term, sustainability in the online business world.

If you’re new to her story, Natalie Bacon started blogging like many do–as a way to share her experiences and knowledge with other people like her.

She was working long hours as a lawyer in a demanding and high-stress position, and even though she was making a respectable income, she was struggling under the weight of over $206,000 in student loan debt. 

So she started her blog–at that time called The Finance Girl–where she shared her advice on money management and personal development. 

But it didn’t take her long to realize that her creative hobby could actually make money, and before long, she was making $2,0000 – $4,000 per month with her blog. 

However, that kind of money wasn’t going to be enough to pay down her six-figure debt, or retire her from law any time soon–so she did some searching, and found her way to Create and Go. 

Natalie was able to take her blog to six figures not long after taking our Six-Figure Blogger course, and meticulously implementing all the strategies we share in the course.

Now her blog is a major piece in her online personal development and life coaching business, which currently makes over $500,000-$600,000 per year. 

Today, Natalie is sharing more details and insights on the ups and downs of growing her business to multiple six figures, and what she would do differently if she had to do it all over again. 

In this episode, Natalie and I are discussing:

  • Natalie’s journey from lawyer to blogger to CEO of her own company
  • The importance of mindset and personal development 
  • Building a sustainable business
  • How and why she transitioned from selling courses to a membership program
  • Deep questions that keep Natalie focused and excited about her business
  • The challenges of business growth, and managing your changing role
  • How Natalie grew her blog biz income to over $500,000 per year
  • And more.

Listen to the full episode:

Episode Highlights:

  • [2:48] Natalie’s journey into blogging and online business
  • [5:03] The mindset shift that changed Natalie’s life forever
  • [7:19] Reaching six figures, and taking a pay cut to grow her business
  • [8:46] Business mindset, goals, and biggest accomplishments
  • [10:20] Sustainability in online business
  • [11:48] Creating from your future, and pivoting from courses to membership
  • [13:43] Lauren’s take on flexibility and evolution in business
  • [14:47] Transitioning from selling courses to a membership program
  • [16:32] The drawbacks of lifetime access programs
  • [17:44] How and why Natalie switched her product from a course to a membership
  • [19:18] How Natalie’s membership program works, and the blindspots she missed
  • [21:00] Finding balance and joy in her work
  • [21:55] Not overthinking things, and avoiding the trap of comparison and self doubt
  • [25:05] Transitioning from solopreneur to CEO (and a baby on the way!)
  • [27:20] Everyone is replaceable in a business, including you
  • [29:53] Team management, and trading one set of problems for another
  • [31:33] Changing roles, an evolving business, and growth mindset
  • [34:40] Lauren’s take on team management and business growth
  • [37:20] Adjusting your expectations, because you know your business better than anyone
  • [39:58] Where you can find Natalie

Resources and Mentions:

Full Episode Transcript:

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