The Homepage Test I Use Before Adding Another Button
Every promise on the new homepage had to lead to a useful next step—or lose its button.
I kept trying to make the Create & Go homepage explain everything. The courses. The story. The system. Why blogging still matters. All of it.
And here’s the thing: every new explanation created another button. Half of those buttons led somewhere vague.
The test that fixed it
I made four columns in a note: visitor situation, promise, next page, job completed.
If I could not fill in all four columns, the button did not belong on the homepage yet. “Get started” was not a destination. A guide, quiz result, tool, case study, or offer that finished the thought was.
This made the homepage shorter. More importantly, it exposed the missing pages behind it.
Steal this
- List the three or four situations people arrive in.
- Give each situation one useful next page.
- Delete any button whose destination does not complete a specific job.
A homepage is not the whole journey. It is the part where someone finally knows which road to take.