Don’t Add the Homepage Button Until the Next Page Exists
A button is not progress when the page behind it cannot finish the promise.
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Don’t Add the Homepage Button Until the Next Page Exists
A button is not progress when the page behind it cannot finish the promise.
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Turn the Navigation Into a Keyword Map
Coffee makers, guides, accessories, beans, and how-tos: the navigation quietly explained the whole SEO strategy.
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The Homepage Test I Use Before Adding Another Button
A simple four-column test that turns a homepage from a brochure into a useful router.
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