← All lessons
Turn the Navigation Into a Keyword Map
Little Coffee Place organized the homepage around the major jobs coffee buyers already search for.
The old Little Coffee Place homepage did something I still love: the navigation explained the business in about five seconds.
Coffee Makers. Coffee Guides. Accessories. Beans. How To.
Those were not random blog categories
They matched the major jobs a coffee reader arrives with: choose equipment, learn a method, solve a problem, or buy the thing that improves the ritual.
That gave the writers a simple content map and gave internal links somewhere meaningful to point.
Steal this
- Export your last fifty posts.
- Group them by the job the reader is trying to complete.
- Promote the four to six strongest jobs into navigation and hub pages.
Your categories should help a reader choose a path. If they only describe your filing system, they are not finished.