Changes in the SEO Landscape: AI, EEAT, and More

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We have something exciting to share with you today – our first ever VIDEO podcast!

As many of y’all know, we’ve been spending the last couple of months updating our blogging courses – from scratch.

These updates feature us fully on camera for the first time. In honor of these content upgrades, I think it’s only fitting that we finally record one of our podcast episodes on video too!

As I was thinking about these updates, I thought it would be great to get Noah back on the podcast to talk about some of the updates in the SEO world – ahead of our SEO course updates.

Consider it a little sneak peak of sorts.

The rise of AI writing tools like Jasper (our favorite) has brought with it a need for change in the Google algorithm.

Now that everyone and their grandmother can write blog posts about any topic in the world, in a fraction of the time, Google needs to be even better at making sure helpful content stays at the top.

Their Helpful Content Update was designed to do just that, and one of the two key strategies of this update is to focus even more heavily on EEAT:

  • Experience
  • Expertise
  • Authority
  • Trustworthiness

This means that it’s important that you, as the author of your content, show Google that you present all or most of these elements on your website and in other places.

This essentially just shows Google that you know your stuff, because that’s important.

The other key strategy here is to make content as helpful as possible.

Sounds pretty obvious while also being pretty vague, right?

Watch or listen to our latest podcast episode to learn more about the helpful content update and what this means for the current and future SEO landscape.

Episode Highlights

  • Current changes in the SEO landscape
  • Using AI in your content and how it relates to SEO
  • Helpful Content Update: two key items to consider
  • EEAT: what’s new

Full Transcript

035 Full Transcript



 All right Welcome back to the podcast. This is super exciting because it’s also our first video podcast And I have Noah here. What’s up, Noah?


Hey, Lauren. What’s up? How are you doing? 


I am good, and I am excited! So, y’all who normally listen to the podcast know that we have been updating all our courses constantly… for weeks now. Noah is hard at work on the SEO updates and I thought how great would it be to have him on the podcast and to talk about some of these updates ahead of the course, just as a little kind of sneak peek. Oh, look, there’s the cat. 


Yeah, my cat’s probably going to join us for a lot of the podcast. This is Myra and she seems to only want to hang out with me when I need to work. 


She can sense that your attention is elsewhere. So anyway, let’s just dive right in. Noah, tell us about what’s been going on in SEO. And yeah, you let me know where you want to start. 


Yeah. I mean, look, SEO is a big question on everyone’s mind right now. Right. Everyone is very confused about… ‘Hey, this AI is taking over the internet and it’s making all the content.’ Everyone’s using it. What does this mean for SEO now? You know, Google just came out with its helpful content update, and a lot of people got crushed by that and people are just confused, you know, they’re wondering… I think this is probably the biggest SEO change that I’ve seen since I’ve been in the industry. 

So, people are just kind of confused. They’re really wondering what the SEO landscape looks like now. So as I’ve been going through the course, you know, it’s been important to like give people an idea of what this new world of SEO looks like now, you know what I mean?


Yeah. And y’all, when he says, ‘people have been wondering.’ Myself – I am included in that. I’m bugging Noah all the time on our Slack channels. Hey, I’m writing this piece of content. What’s going on? Why do I need to do this? You know? 

I’m constantly asking questions about all of this stuff because we use AI to create content. And yeah, I mean, let’s maybe start or do you want to start with the AI stuff? Noah? 


Yeah. So, I mean, you know, first of all, I think it’s really important to understand that like, you know, there’s a difference between something being like a trend and something being like a new technology. It’s very important that people realize this technology is not going anywhere. It’s kind of like, you know, when the internet came, came out, people were, you know, skeptical or like, oh, this is never going to go anywhere. This is not that, you know, every company, a major company, Facebook, you know, Google, all of these major companies, they have their own AIs.

They’ve been using AI systems for years. Some form of AI has existed for many, many years. platforms, but now we’re just kind of entering a new era of AI where people can interact in it, and it can, or interact with it. And it can become a much more kind of, as we’ve seen, like a creative tool, something that can assist a creator, assist someone that is, creating content in some way.

And so it’s important first to recognize that like. AI isn’t a trend. This is something to adopt to a new way of doing business, a new way of existing online and being a content creator online. So, I think that’s the first major point, you know, is just getting people behind the idea that this isn’t going away.

It’s time to, you know, start looking into how this makes sense for you. You don’t have to adopt it all at once. You’ll find different use cases, but this is going to be something that everyone’s using. It’s not something that Google’s like, No, you know, no AI, no one use it. They know that this is the future and they know, that it’s a big part of SEO for the future and kind of what that landscape looks like.

You know what I mean? 


Yeah. I remember when AI was first kind of creeping through, you know, all the different channels and I was like, I don’t know about this. I was definitely not one of the earliest adopters. And yeah, just wondering about how it was going to affect things. And it became very clear.

You know, as you said, this is not a trend. This is something that is not going to be going away. And it, I mean, and I think that everyone else started to slowly realize that too. And then it was like just this wave, you know, and Google and nobody else, no other companies now can, can think any other way because this is the future and this is how it is.

But I think one of the biggest questions is, you know, how, to the extent that we use AI, Does Google penalize us?


Hold on one second. My light bulb just went out. That was strange. 


You can’t even notice a difference, I feel like. 


Oh really? I thought it got super dark. I just turned it back on. Anyway, keep going.


Anyway, I think the question really is, does Google penalize us for AI content? I mean, they must not, right? But to what extent that we’re using AI, because You know, when I, when AI even first was coming on the market and content creators started using it, it was a bit more robotic, but even now I can tell the really big difference in Jasper, the tool that we use now from three months ago, when I was using it, it sounds a lot more human, like a lot more natural and it’s giving a lot better results as well.

So I know that AI is also learning very quickly, but. Do we need to be concerned at all about using AI to write 100 percent of our content or the vast majority of it?


Yeah. So this is a really big question. This is kind of, and this is something that I definitely am trying to address clearly in the SEO updates too, is where does AI play a role in my content creation or where should it play a role in my content creation?

And really, I think that it’s important for people to realize That why is she so interested in you? She just wants to know who is this? I think it’s really important for people to recognize. You know, and this isn’t to say that this is how everyone does it. I’m not trying to generalize, you know, blogging, but, the reality is you’re trying to satisfy a user intent.

When someone’s looking for something, there’s an answer you’re trying or a question you’re trying to answer, and there are only so many ways to answer that question. A large majority of the top 10 answers that you see, maybe the top 50 answers that you see are going to be answering the same question. And so a lot of content that people create is repetitive.

A lot of content that people create is kind of robotic in the sense that it’s saying the same thing that their competitors are saying. So. When people take the time to realize this AI is really only doing the thing that I already do more efficiently, what can I add to this to make it better? So what are the things that you can do that AI can’t do to make that content really incredible?

Basically, the robotic and repeatable things that. You’re doing the idea of just answering this question the same way. Everyone else does it. Let AI do that part. Make your outline, let it right out the steps, but then, you know, experiment with it. Try, you know, adding your own steps in things, your own tips that help the things that you found that make the process easier.

You know, it’s really going to become very much about that personal experience. personal input. Because that’s what AI can’t do. You know, you can’t get AI to give you an incredible first-person real-life example that your audience is like, wow, they get me, they’ve done this same thing. And so that’s what you want to focus on making your content valuable because it’s really personable.

It’s really relatable and you’ve put a lot of you in there. So, let the AI do the part that we, you know, all do – trying to answer the general question and then go in and add you to that, add your perspective, your tips, your kind of reality of the experience to it so that it can be as helpful as possible.

I think that is really how AI and a human work together to create the most valuable and helpful content. 


Yeah, that makes sense. And I mean, I think that the goal is really when you are looking for content on Google and you click on an article, you know, and you’re reading this content and most of the content does seem to be a carbon copy of all the other content out there, but you’re reading through and then something in this article makes you stop and you’re like, wow, either, you know, that was an insightful point or this person’s experience was you know, wow.

Like something makes you kind of stop and think about, you know, the source that you’re reading. And I think that that’s why it’s important. That’s what gets people kind of clicking over to other articles, checking out your brand, and your website, and really starting to relate to you. And of course, this is one of the, you know, pinnacles of what we teach in our courses is this experienced base writing and communicating with your audience because it’s literally the only thing that you have that can separate your content from anybody else’s.


Absolutely. It’s, it’s all about, you know, the teachings, anyone can say, you know, me and my mom talk about this all the time. She gets really pissed off because she’ll be like, I used to tell you that all the time when you were a kid, but now that this person told you that you’ll listen. Right. And I think a lot of parents have that experience and you know, we have that with friends and mentors.


My husband also says that.


But the reality is sometimes we just need to hear something in a certain way for it to click. And so, you know, there are universal answers or concepts or ideas that we can all be aware of, you know,  and that we can, you know, have our own agreed upon consensus for but really what’s going to make it special is how can you provide a unique perspective that maybe makes it click for somebody that somebody else can’t that’s, you know, what’s kind of cool about AI let it that, you know, is repeatable for everyone else but what makes you different or unique or special or able to teach this in a way that, someone else or the generalized concepts can’t because it might click for someone coming from you, you know, 


Yeah, yeah, for sure. Well, let’s pivot a little bit now, to this. EEAT and some of the other changes in the SEO landscape. And before you get into changes about EEAT, please also just explain, you know, to our audience, what exactly that means. 


Yeah. So, I mean, really it’s nothing to freak out about too much.

People try and like put a really strict definition on it. It’s really thinking about it as just your online. It’s really just that, That credibility, it’s gonna be things like certifications, where you went to school, the things that make you appear to be an authority on whatever you’re talking about. And it’s funny because people think that it needs to be something drastic. Say like, oh, I have a doctorate in this thing.

And that’s not what EEAT is about. It’s about topical understanding. So if you were someone that. You know, you described that this is your passion and you publish a lot of content around this and you spent hours studying this and have published papers about this, things like that. Self-published stuff.

That makes you an expert too. You don’t have to be someone that is a doctorate in a field or something like that to be considered an expert, but it is very important. that you do know why you are an expert, even if it’s just that you’re curious. You know, I think you and I, we were talking about organization in the business the other day, like systems.

A great example of this is Thomas Frank. He is widely known as one of the best resources for getting organized in, you know, in a business or in life. And it’s funny because You know, he’s, he’s not a neuroscientist or a psychologist or anything like that. He’s just a nerd who loves organizing his life.

And so by continuing to publish content and continuing to talk about that, experimenting with it, it’s something he’s natural, naturally curious about and continuing to, to express that and kind of existing in that ecosystem shows Google, Hey, this person kind of have some authoritativeness on this. So really it comes down to like, It should be natural.

And if you think about Google’s goal, all the algorithms that it has ideally should be natural. It’s just people are attempting to game them, right? So it’s really important when you think about this formula of something like EEAT and you say, what would the natural state of this look like? Right? And the natural state of EEAT would be being the communities of people that are in your need.

Talk about those things with people who are professionals. Listen to podcasts about that thing and interact with the community around it. You know, put your own studies out there, your own experiments, get involved with it. And that will naturally. Build up authoritativeness. It’ll get you featured in other places.

It’ll get you featured on Forbes. It’ll get you places in life and that will build authoritativeness in your niche. So, you know, you don’t have to go out and fetch a certificate or a degree. It’s just explaining, Hey, I know more about this than the people who don’t know anything about it. And this is why, kind of, is a great way to think about it. 


So it’s eat, not  AT. Am I showing my lack of knowledge of the subject?


No, no, it’s very common – like, people, and I don’t even get too attached because everyone, like I said, it’s just the concept that matters. But it’s really just expertise, authoritativeness, it’s really just trustworthiness, it’s, you know, but yes, it is.


Technically E E A T, which does stand for…


Look, see girl, I’m a professional at this and get paid hella money for this and don’t even know all of them. Expertise, authoritativeness, and trustworthiness is the original EAT. I don’t know what the new, but we added an E. 


And you don’t know what it is. 




Experience, okay. 


Yeah. So like I said, natural, like what you’re naturally finding yourself in these situations in regard to this niche. When you’re talking about something a lot, doing something a lot, you have experience with it. And Google can tell that, you know, Google’s like, huh. This person knows something about blogging.

This person knows something about making money or investing. And I can tell because of their kind of online profile or credibility if you will. Yeah. But as I said, you don’t need to memorize the acronym. You just need to know the concept, do you know? 


But we look smarter if we have the acronym memorized.


If you know the acronym, people will pay you more money. 


Well, and I’m sure that this is becoming more and more important and Google is beginning to prioritize this more and more because of the sheer volume of content on the internet and the sheer volume of content written by people who don’t know anything about anything on the internet.

Especially now that we have this tool with AI, I suppose it’s a good thing that people are using AI because at least most of the content won’t be wrong. They don’t just make it up. Right. But it doesn’t mean that anybody, it doesn’t mean that anybody can write content about anything and Google prioritizing this EEAT it’s because they want to prioritize content for people who do have expertise and or experience in what they’re talking about.

So Noah, what exactly can people do just, you know, we go into this in detail in our course, but kind of higher level, what people, what can people do to show that they have this EEAT portion covered for their website or content. 


Yeah. So first of all, I think the first process is going to be recognizing, like I said, AI is a tool and you are a person using that tool.

Right. And it’s kind of like, you know, I see these videos on my TikTok feed all the time of like what do you call my tips for how to use an iPhone? And there’s stuff that I didn’t even, I’m like, How to use my iPhone. Like I only know like 10 percent of the functions. 


That’s because we’re old.


Yeah, I guess that too. And just not growing up with like a lot of tech kind of like made me not really explore a lot of that.

And so it’s really important to understand, first of all, like what all can my tool do? How does it work? And that’s why, like, we’re really moving into that area of especially in, like, the course of trying to, like, educate people on AI because it’s only as good as you use it or understand it. And a big part of that is that AI is suggestive.

You can suggest. Things to it and it will listen to you. It will follow those suggestions. And so, you know, it’s very important that when you’re writing content you don’t just let an AI tool just spit things out. You know, you, you make an outline and then you suggest. Your general thoughts for each paragraph, kind of what you think your perspective, let it fill out that content using your thoughts and perspectives as kind of a baseline, right?

Because it’ll also make that content have sort of a more relevant, you know, it’s like, I made the joke the other day to my friend that, you know, chat GPT just sounds like. a rich white banker. It’s super like weird, you know, and it’s, it’s just because, you know, that’s what a lot of the data on the internet sounds like.

And so you want to include your personality in there and you should make sure that you’re letting your tool know that you want to use your personality. That’s why we use Jasper, right? You know, it kind of matches our voice and tone a little bit, but also reflects on our perspectives when we add those.

So that’s kind of part one is, is suggest to your AI, to your perspectives and ideas on things. And then secondly, it really is as simple as like, what is the thing that you wish you always had? What’s the thing that you wish you always knew when you’re reading a piece of content, there was a question that you wanted answered.

As soon as you clicked on that content, there’s something that would have helped you get it sooner. There’s something that would have made it click for you. There’s something, you know,  that you’re ignoring, you don’t think it’s valuable enough or that you can include it, that will really be helpful for your audience.

And if you ponder on that for a moment, on every piece of content that you make and say like, Hey, where, where’s my value to this? And you find a way to add that into your content outside of an AI tool. And that can be, you know, maybe you make awesome infographics, maybe you like charts and tables, and maybe you like, you know, things like that, then.

You know, go for that, add that. Google, like you said is being flooded with general AI content and it would, it really is becoming important for it to the algorithms to have an idea of this is personal, handcrafted, worked on content that a human interacted with, you know?


Yeah. Well, and then there’s also the obvious. Creating a really great about me page, which is no longer just this generic, you know, Hey, this is where I went to school. And this is what my blog is about. Right. It’s now telling this whole story about, you know, the content that you create and, you know, not writing a bunch of content that kind of isn’t also reflected in your author, bio, and your author page, right?

These things are also. really important to show that you have this, if not expertise, then at least experience, right? So trying to make sure that you write lengthy, not necessarily lengthy, but thorough information about this in these places matters too, right? More than others, right?


Yeah, absolutely. It’s, it’s definitely this idea that it’s not about what you have. It’s about what you got. Right. What it gave, what it gave you, right? Going to school, anybody can get a degree, right? But what did going to school actually give you, what did you get from it? What did that experience actually give you? And so, you know, you went to school for accounting and it’s like, you know, accounting is or, you know, going to school is a general thing that’s good, and getting a degree is important, right?

But getting a master’s degree requires a certain level of discipline. It requires a certain level of dedication to a topic of a deeper understanding, right? And there’s a certain level of commitment that says something about you as a person and your commitment to this topic, right? So if you had an accounting blog then you would have a ton of expertise in that because, you know, it’s not that you got a master’s degree.

It’s what a master’s degree represents. So think about those things whenever you’re crafting your bios, what have the experiences I’ve had and the, the information that I’ve collected in my life that have made me. You know, have some type of interest in this topic, you know, how have they made me, me, what have, what kind of special expertise has that given me, 


Does this also relate to your LinkedIn profile and other social profiles on the internet? I’m guessing Google can kind of read these things, right? I guess it would make sure you’d want to make sure that you would have your LinkedIn profile filled out, even if you don’t use LinkedIn, like things like that also matter, right? 


Right. It’s, it’s kind of like for a couple of reasons. Right. And it’s not just Google. It’s also like, you know, think of first impressions, right?

You always want to make a good first impression on the people that you meet, just so they have an opportunity. If, if it’s there to be like, Hey, you know, this person has a proper understanding of who I am and what I represent, right? That’s everyone’s goal with a first impression. So, similarly on the internet, you can’t necessarily control what people’s –  how they’ll get their first impression of you.

They might find a YouTube video. They might find a LinkedIn profile, Twitter profile, et cetera. And those profiles, those will lead people to your website to your products, things like that. And that sort of structure that kind of a crawling system is something that builds an overall image of who you are and like, you know what you’re interested in your topic.

So your online presence in general – definitely, it definitely matters in the long run. It’s something that, you know, I wouldn’t obsess over, you know, primarily it matters more on your website, but your overall presence online absolutely matters for EEAT and it matters just in general for your customers, your readers, you know, just being properly represented on the internet.


Yeah, yeah, that makes sense. All right. Well moving on from EEAT. We had a couple of other topics on SEO…


 I always wonder if it’s like in the course that when I say EEAT sometimes I’m like EEAT –  Do I like do an extra E now? I hate it. That’s why I don’t even use the acronym It’s literally like and then your EEAT. It’s just bad. It’s all bad. 


It’s true, but I think it is very helpful to have the acronym just as a reminder of those four important things because they are all very important, but okay. So what else do we need to talk about with the changing SEO landscape? 


So really, I think one of the main things that I would kind of like to comfort people on is there’s been like a general consensus of people just.

Wondering if SEO matters, you know, like if I was starting a new blog, should I focus on SEO? Right. It’s kind of this question that’s been floating on in the air, or if I have a relatively new blog or I am just now starting to focus on SEO. And, you know, I still think it’s a resounding, yes. You know, it’s clear that creating content, even us, we – since the Helpful Content Update, we’ve seen improvements in traffic. And since, you know, the introduction of AI, we’ve seen improvements in traffic. And, you know, it’s not something… 


What is the Helpful Content Update? Can you just summarize what this was? 


Yeah, so this is just, you know, Google, of course, has its very mysterious updates that everyone debates on what the overall kind of arcing changes were, and the last update the helpful content update really kind of was a major shift in perspective of how to approach SEO.

It was this idea that Google is now prioritizing content that is very helpful in the definition for, see, but as we said, right, there are two parts of the content. Does it answer the question? Does it have the information? And then is it helpful? It’s like we said, right? You can get the teachings from anyone, but sometimes it needs to be from a certain perspective or certain person for it to click.

Right. So there, think of it in the sense that a helpful content update is focused on finding the content that’s created in a way that’s helpful enough that it clicks for the most people. Not the data is all there, but what makes it click for the most people? What’s the most helpful that people actually get the answer that they’re looking for?

And so it’s really prioritizing first-person experience, prioritizing familiarity with the topic, you know, kind of your own sort of perspectives and opinions on things, but connecting those to the general concepts that are already known so that, you know, you don’t want to like go against the grain and, you know, be like a completely wrong opinion just for the sake of having an opinion, but it’s just your personal experience.

It’s really just the idea of being helpful by expressing yourself in addition to the content that everyone’s putting in their blog posts. 


Okay. All right. That makes sense. You can continue back on whether SEO is relevant. 


I think it’s funny because it’s like, you know, I even tell people all the time, like, no, me and Lauren have very different roles. She knows a lot of things that I know nothing about. And I know a lot of things she knows nothing about. We are definitely it’s so it’s funny. Bbut anyways. 

Yeah, it’s really important that people recognize that SEO still matters. It matters because, you know, content will always matter. Putting yourself out there, and having that content is a matter of sometimes just doing the thing, right?

Not thinking about it, planning it out, prepping it, you know, getting it just right in your head. It’s actually putting the pen to paper fingers to the keyboard and doing something. So of course that’s important, but then also it’s important because yeah, you can still rank for things. You still can be an expert on things and you still can get search traffic and that’s not going to go away.

Relatively soon, you know, and even if it does, it doesn’t mean that your content is not going to be valuable in some way. And so it’s really important that people still recognize, like, there is no substitute for creating content. And SEO content is phenomenal. Create curated content for, you know, they can be repurposed for any number of things to be used on any platform, to be used in courses, to be used in opt-ins, you know, all of those things.

So, you know, to all the people that are scared wondering, Hey, what does this mean about SEO? You know, keep going, keep doing it. Keep focused, keep your head down, and just remember that creating content is something that should be rewarding and fun. You should be following, you know, your own curiosities and really exploring that idea of having personal experience with a topic.

So, that, that’s really what I’d say to those people, and that’s kind of the main thing that I want to get across in the course. 


Well, we only have a few minutes left because I am too cheap to pay for the paid version of Zoom. 


Hey, somebody’s gotta be frugal around here and I love that for us. Anyway, was there anything else?


I think one of the topics that we had was publishing frequency. And I know that this is something that we get asked about a lot. And even our publishing frequency has been all over the place in the past few months. So what can you tell us about the importance of publishing frequency? 


So this is probably not going to be what people want to hear.

SEO perspective, I don’t, you know, right now have all. All the links to back up the data or whatever. But, you know, my personal perspective is that frequency will become important because your competition’s going to overshadow you. If someone is just as good as you and they’re producing more content than you, they’re going to overshadow you.

And the reality is, you are unique. You do have your own unique perspectives, etc. But if you aren’t developing a very proprietary or a very sort of unique way of approaching something for yourself, then you’re directly competing with people who are producing what you’re producing at a quicker rate.

So you got to go one way or the other. You have to decide that, Hey, I’m going to approach this by making something so helpful and unique and specific to me, which I think is a perfect way to approach it. Or I’m going to create, you know, something that is relatively those things, but not so focused on that and create at a very quick rate, you know, you kind of have to pick one or the other.

And most people are going to pick the, you know, the left option, which is really just the idea of. I’m pretty decent at this and I’m going to produce a lot of content, you know and I don’t know that that will work forever. I think eventually people are going to have to lean into this idea of being super helpful and creating really unique creative content.

If you don’t want to do that, you’re going to have to step the frequency up. If you are doing that, then I still think one a week is absolutely necessary. It’s just what kind of expert wouldn’t talk about something they’re an expert in once a week. I mean, would you trust your doctor if he didn’t practice medicine once a week?

I wouldn’t, you know, it’s, you want people to be constantly involved. In the thing that they’re saying they’re an expert in, and so it’s not always so much about Google likes it when I post five times a week, Google likes it when you’re actively an expert in the thing or actively have experience in the thing that you say you’re an expert in.

So, you know, it’s when you think of it that way, it makes more sense. It’s just like if you were posting on a social media platform, you know, if you posted one great video, you know, a year. You know, that’d be great. And maybe it gets some attention, but you know, they’re, they’re different ways to approach it, you know?

So I still think that one a week of a good, great piece of content has to be the absolute minimum just to keep up but ideally two, three, you know, if you can get the right systems down four or five, if you’re a psychopath but you know, that would be cool. That are really writing personal blogs. You know, it’s like a, I think of like the bullet journal method guy or James Clear.

He wrote on his blog every day. He published a new blog post because he was obsessed. He’s like, I’m obsessed with habits. I’m obsessed with productivity. I’m going to post about this and create about this every day. And that’s how it should be. You know, people should really love the thing that they’re making and want to talk about it every day.

And if you’re not doing that, It’s okay, but you should be looking to shift into a direction where you’re finding you chose your niche for a reason and you should find a way to make it meaningful and interesting that writing five times a week sounds like fun to you. It sounds, you know, even I think about us and where we’re going and I’m like, I’m kind of excited to get to the point to where.

We have everything really organized and well done so that we can create a lot for our audience because it’s fun. It’s fun to share this stuff and people don’t know this stuff. And it’s nice to be able to share that with people. So ideally people should get to that point, you know? 


Yeah. And I think we’re getting to the point too that we’re becoming content creators – is that you are an entrepreneur and you are working a full-time job, you know? I mean, you can still make passive income very easily, but those things are often usually hopping on trends and they can be, you know, very fleeting depending on how often you can pivot yourself, you know, but this kind of content creation, whether it’s on Google, whether it’s on YouTube, whether it’s on Pinterest, like, you know, Instagram, whatever your platform is, you gotta be producing content.

All the time, because this is a huge portion of your job, you know, and thanks to AI, there are ways to outsource this. As you grow, you have to have a team to be able to do this then on scaling, scaling on multiple platforms. But yeah, super interesting. Well, yeah, this has been a really good episode.

It was really fun to be able to do this on camera. So I think that’s fun. Yeah. I think that we can do this more often to also post this content on our YouTube channel to get a different reach. This is exciting. So anyways, well, thanks so much Noah for, yeah, being on and also, you know, being on the first video podcast as well. And I can’t wait to do it next time. 


Me too. Thanks for having me, Lauren. And, uh, yeah, thanks for her – What was that? What was that? Thanks for joining me and talking to me. It was really fun to chit-chat and have an opportunity just like we don’t get to connect like this all the time. You know, the time zone differences and people, a lot of people don’t realize like you’re in Germany and I’m in America and that’s a big time gap.

And so it’s nice to have this. This is, this is fun. It’s really nice to get that opportunity to like, not just slack each other all day, you know.


 Yeah, for sure. And just to have discussions about these things. So. Alright, well thanks for coming on, and guys, I will see you in the next episode.

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