Changes in the SEO Landscape: AI, EEAT, and More
We have something exciting to share with you today – our first ever VIDEO podcast!
As many of y’all know, we’ve been spending the last couple of months updating our blogging courses – from scratch.
These updates feature us fully on camera for the first time. In honor of these content upgrades, I think it’s only fitting that we finally record one of our podcast episodes on video too!
As I was thinking about these updates, I thought it would be great to get Noah back on the podcast to talk about some of the updates in the SEO world – ahead of our SEO course updates.
Consider it a little sneak peak of sorts.
The rise of AI writing tools like Jasper (our favorite) has brought with it a need for change in the Google algorithm.
Now that everyone and their grandmother can write blog posts about any topic in the world, in a fraction of the time, Google needs to be even better at making sure helpful content stays at the top.
Their Helpful Content Update was designed to do just that, and one of the two key strategies of this update is to focus even more heavily on EEAT:
- Experience
- Expertise
- Authority
- Trustworthiness
This means that it’s important that you, as the author of your content, show Google that you present all or most of these elements on your website and in other places.
This essentially just shows Google that you know your stuff, because that’s important.
The other key strategy here is to make content as helpful as possible.
Sounds pretty obvious while also being pretty vague, right?
Watch or listen to our latest podcast episode to learn more about the helpful content update and what this means for the current and future SEO landscape.
Episode Highlights
- Current changes in the SEO landscape
- Using AI in your content and how it relates to SEO
- Helpful Content Update: two key items to consider
- EEAT: what’s new
Full Transcript
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