"Create & Go helped me quit my 9-5 and build a business I'm passionate about!" — Sarah K.

"I made my first $1K online using the Create & Go system" — Mike G.

"From idea to $5K/month in just 3 months!" — Jennifer R.

"I went from 0 to 5,000 subscribers in 6 weeks!" — David T.

Building an Audience Pt 3: Creating Relationships and Fans

At the risk of sounding like a sales guru… You can set up your business in a way so that the money that you make is pretty passive.

Y’all, being able to stop trading our hours for dollars is why Alex and I got into this business in the first place.

We didn’t want to have to physically invest time every day to make each individual sale.

So, how do we do it?

Through building relationships and email sales funnels.

You take some time to write a set of emails and then they’re sent out automatically to new subscribers.

The gurus aren’t lying when they say that you can make money while you sleep.

But we don’t consider ourselves money gurus or anything of the sort. Just people that found a way to earn a living online doing something that we really enjoy.

Having these  email sales funnels in place has given us the flexibility to do other things to grow our business, like creating courses, growing our YouTube channel, and starting this podcast — all on a schedule that is entirely on our terms…

And I can honestly tell you that the email funnels we have right now, they’ve been in place for a while and we’ve had to make very few changes over the years. 

But it’s not just about sales, y’all. That’s the end goal, but the stories and relationships that get you there are what this is really about. 

This is the 3rd and final part in our series on how to build an audience. 

In part one, we talked about driving traffic (visitors) to your website through various platforms. In part two, we went a step further to talk about how to get the right visitors to subscribe to your email list — the people who are actually the most interested in what you have to say. 

In this episode, we talk about how to have engaged subscribers who are opening your emails and taking action on the content you’re offering. 

I’m sharing:

  • What kind of content to send your email subscribers
  • An inside look at email funnels 
  • Emails for automating your business 
  • Tips for building relationships with your audience

This is the stuff that turns your subscribers into fans who follow you for years and years to come. People who grow with you and support you. 

Episode Highlights:

[3.10] Being intentional about where you spend your time and energy. 

[5.12] The very first automation to set up after creating your opt-in. 

[10.05] Where to add your “call to action” and what to do if you don’t have a product or service to sell.

[11.39] What the primary goal of your automated email funnels should be (hint: it’s not to make a sale).

[14.31] Other types of content to send and how often to send it. 

[16.58] Gaining feedback from your audience – how email can help. 

[18.01] Taking care of these relationships – talking to real people!

[20.09] How to segment your list to send them the most relevant content.

Listen to the full episode:

Resources and Mentions:

Full Episode Transcript:

Did you enjoy the show?