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Understanding Pinterest Traffic in 2022 (with Kate Ahl)

Ok, y’all–it’s time to talk about the big, red elephant in the room:

Pinterest, and all the major changes to the platform, especially over the last year.

The platform we all love to hate.

For most content creators  (including us), these changes have had a big impact on traffic–and not in a positive way. 

And it has left us all wondering… Why? Why would Pinterest make these changes? What is the purpose, and how should we adapt?

To help answer these questions, and get some more insight into what we can expect from Pinterest next, I’m speaking with someone whose entire business is focused on driving traffic from Pinterest–Kate Ahl of Simple Pin Media. 

Kate started helping business owners drive traffic through Pinterest over eight years ago, and today runs an agency with over 100 clients, as well as an online community where she teaches people how to be successful on Pinterest. 

Since Kate has been on Pinterest twice as long as we have, and is deep in the Pinterest trenches all day, every day, she has a lot of valuable insight and perspective to share. 

So today, we’re talking about:

  • changing your mindset around Pinterest, 
  • increasing your Pinterest traffic,
  • why Pinterest has been making changes,
  • how to adapt to recent and future Pinterest changes,
  • whether you should still invest time and effort in the Pinterest platform,
  • and more Pinterest and mindset info.

I know the Pinterest changes are frustrating, and it’s easy to just dismiss Pinterest as a viable traffic source when you see your numbers dropping.

But while getting traffic from Pinterest isn’t quite as easy as it used to be, it can still be an incredible source of relevant, high-quality blog traffic–if you know what you’re doing, and are willing to stay flexible and determined.

In this episode, Kate and I are discussing:

  • Pinterest’s past, present, and future changes
  • How Pinterest compares to other social media platforms
  • Idea pins, and other Pinterest changes
  • Adjusting your mindset and perspective around Pinterest
  • How to overcome the frustration and fatigue of social media marketing
  • Staying focused in an online world built for distractions
  • And more.

Episode Highlights:

  • [1:50] Introducing Kate Ahl, Pinterest expert
  • [4:22] Changes on Pinterest are not a new thing
  • [5:27] No platform is easy anymore
  • [6:10] Idea pins, and why Pinterest is pushing them
  • [9:34] Pinterest serves the pinner first
  • [10:34] Tips for using idea pins for less visual content
  • [13:27] Other Pinterest changes, and what that means for creators
  • [15:50] How we view Pinterest changes, compared to other platforms
  • [18:09] Frustration, fatigue, perspective, and mindset
  • [23:26] Think less about total metrics, and more about your targeted audience
  • [25:36] Is Pinterest the right platform for you?
  • [26:52] Fighting the dopamine hits, and working on channels with long-term success
  • [27:58] Where to find Kate and Simple Pin Media

Resources and Mentions:

Full Episode Transcript:

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