Turn One Client Decision Into Five Useful Posts
The four-part note I use to turn work I already did into content people can actually apply.
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Real work. Useful receipts.
Lessons I learned the hard way, so you don’t have to.
These are the decisions, lessons, and mistakes behind the sites I actually run. Take what worked. Skip what cost me a week to learn the hard way. My suffering, your shortcut. You’re welcome.
Lessons from 5+ blogs and 12+ years of doing the work.
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Turn One Client Decision Into Five Useful Posts
The four-part note I use to turn work I already did into content people can actually apply.
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The Homepage Test I Use Before Adding Another Button
A simple four-column test that turns a homepage from a brochure into a useful router.
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One useful idea at a time
I make the mistakes. You steal the useful part.
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