The Open-Rate Drop Wasn’t Just the Subject Line
Before blaming the copy, I learned to separate the people receiving it.
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Lessons I learned the hard way, so you don’t have to.
These are the decisions, lessons, and mistakes behind the sites I actually run. Take what worked. Skip what cost me a week to learn the hard way. My suffering, your shortcut. You’re welcome.
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Create & Go
Homepage, offers, and content
4 lessons
Pickleball Hub
SEO tools and conversion
7 lessons
Create a Pro Website
Comparisons and search intent
4 lessons
Visible Light
Free tools and editorial SEO
4 lessons
Avocadu
Funnels and sellable assets
2 lessons
Little Coffee Place
Affiliate SEO architecture
2 lessons
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The Open-Rate Drop Wasn’t Just the Subject Line
Before blaming the copy, I learned to separate the people receiving it.
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430 Sends. Two Clicks. The Open Wasn’t the Goal.
An email can be opened and still fail the one job it was sent to do.
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The Homepage Test I Use Before Adding Another Button
A simple four-column test that turns a homepage from a brochure into a useful router.
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