"Create & Go helped me quit my 9-5 and build a business I'm passionate about!" — Sarah K.

"I made my first $1K online using the Create & Go system" — Mike G.

"From idea to $5K/month in just 3 months!" — Jennifer R.

"I went from 0 to 5,000 subscribers in 6 weeks!" — David T.

SEO Pt 1: Do You Need an SEO Strategy for Your Blog? [With Noah Riggs]

We have a long, dark history with SEO traffic. I suppose it’s our fault for not caring about it from the very beginning.

But we were getting so much Pinterest traffic at the time that spending a lot of our limited resources to focus on Google SEO seemed unwise.We didn’t ignore it completely though. 

Once we got things rolling with Pinterest and we had more money to invest, we did turn our sights (a little bit) to SEO.

We consulted SEO “experts,” hired SEO companies, and basically threw money at the problem, hoping to fix what we suddenly realized was a really big issue. 

And all of those “experts,” consultants, and companies basically shrugged after some half-hearted attempts, and said they couldn’t help us. 

Or they kept working for us for months and we still saw no results from the efforts.

It was so frustrating, and we were at a loss as to how we would ever fix our SEO–until we brought Noah Riggs onto our team. 

We didn’t hire Noah for his SEO knowledge, which was nonexistent at the time. We hired him as a general virtual assistant to help us out with some of the things that were falling off of our plates.

But over time, Noah and Alex started working on our SEO together.

Neither one of them realized at the time what a deep, dark rabbit hole they were diving into. 

After a long, hard year of work, they were able to: 

  • finally figure out where we went wrong, 
  • fix the problems, 
  • and boost our SEO traffic exponentially. 

It wasn’t easy, but for us, it was SO worth it.

This is part 1 of a 2-part series on our SEO journey. In the next episode, Noah will return again to give us the biggest SEO mistakes he sees people making along with a couple of the specific mistakes that WE made along the way.

In this episode, Part 1, Noah and I are discussing:

  • Our SEO journey
  • Who Noah is, and how he helped us fix our SEO problems
  • Why we finally turned our focus to SEO
  • Why we wish we had focused on SEO sooner
  • Whether or not you need an SEO strategy for your blog
  • What to expect in the next episode

Listen to the full episode:

Episode Highlights:

  • [1:08] Welcome Noah, our resident SEO expert
  • [1:51] Noah’s story & how he found Create and Go
  • [10:07] Noah’s journey from virtual assistant to SEO expert
  • [13:21] Our SEO experience before Noah started
  • [14:05] Why we needed to improve our SEO
  • [14:31] Outsourcing our SEO didn’t work for us
  • [15:47] Do you need an SEO strategy for your blog?
  • [17:13] The best time to focus on SEO 
  • [18:12] Diversifying your traffic, and not relying solely on social media
  • [19:13] The time demands of SEO, and creating more passive traffic streams
  • [21:11] The life cycles of social media platforms
  • [22:34] All the SEO things we had screwed up at Create and Go
  • [24:00] Fixing Create and Go’s SEO: Strategy and results
  • [25:35] It’s never too late to fix your SEO strategy
  • [26:50] The fruits of all that intense SEO work
  • [27:23] What’s coming up in the next episode

Resources and Mentions:

Full Episode Transcript:

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