Kit Review for Creators (Formerly ConvertKit): Updated 2025

Finding a great email marketing software can be a tall task. There were a lot of options when we first started and that number has only grown exponentially.

It’s not just about paying for software that does a certain job or even does it well. You should think of your email marketing service as more of a partnership.

I mean, think about it. The emails that you send to your audience are the lifeblood of your business as a creator — whether you’re trying to drive traffic, build relationships, or make sales.

We send out tens of thousands of emails every week. They’re mostly automated, of course, but it’s still a big part of our everyday business operations. You can read more about how we’ve grown our email list in this article on building an email list.

But even if you’re just at the level where you’re just starting out, it’s still really important to sign up for a service that will have your back and help you grow over time. Kit prides themselves on that and I can tell you from experience that they have the software to back up their claims.

We have used them to grow our business from levels of $1k – 2k per month to over $100,000 per month over the years. That’s some powerful stuff.

Beyond just “sending emails,” you need an email marketing service that…

• Has great deliverability
• Doesn’t overcomplicate things with unnecessary complexity (something a lot of email marketing companies are guilty of)
• Puts YOU (the content creator) first
• Is designed with creators in mind

We’ve tried a few companies over the years and in this article, we’ll dive deeper into why Kit (formerly ConvertKit) is our favorite option and what we personally use in our creator business.

We partner with some pretty awesome companies that offer products and discounts that help our audience achieve their goals. If you purchase through our partner links, we may get paid for the referral (at no additional cost to you). Read our disclosure for more info.

Our Email Marketing Services Dating History

Here at Create and Go, we have tried many different email marketing services before deciding on Kit:

• MailChimp
• Aweber
• Infusionsoft (now Keap)
• ActiveCampaign
• GetResponse

Like I said, a lot… We were only with the above companies for a maximum of 3-4 months at a time before hopping to a new company for one reason or another, including…

• Poor deliverability – Nothing matters if emails aren’t being read.
• Clunky design – Time-intensive to complete even the smallest tasks)
• Poor customer service – Some companies get too big and they just don’t care)
• Too complex – Offering so many features that even the basic ones don’t work right

These were problems experienced with paid/pro plans too, not the cheap free plans. Although. I will say that Kit now offers a fantastic free plan that they didn’t have at the time that we started with them. I’ll dive into the benefits of that plan a little later in the article.

Why We Love Kit for Email Marketing

As I said earlier, we bounced from one email marketing service to the next until we found Kit (ConvertKit at the time) and then we never looked back. We’ve now been using them for over 7 years, which is longer than we have used any other single service in our business by a long shot.

In that time, we have met some of their team members personally. We have run live webinar training for our audience. We have partnered with them in many different ways because they care about their customers’ success.

Kit Helps You Earn in Multiple Ways

When we first started with Kit, email marketing was pretty straightforward. You sent emails to your audience, recommended products in those emails, and you hoped for a sale. The strategy and marketing behind it was a bit more complex, but you get the idea.

Now, Kit offers so many different ways to help you earn more from your audience.

1. Commerce

With Kit, you can use the platform to sell ebooks, paid newsletters, coaching, and other services. For some creators just starting out, this could eliminate the need for another sales platform like Teachable, Clickfunnels, or even an entire website.

Our products are a little too complex to sell on Kit, but it’s great for anyone wanting a simple option who might drive traffic from social media platforms.

2. The Sponsor Network

This is a relatively new feature that they are still building out, but if you have a larger list (over 10,000 subscribers), you can join their Sponsor Network and get paid sponsorship opportunities sent directly to your inbox.

One of the biggest pains about earning money from sponsors is finding the opportunities without spending a LOT of time pitching yourself (something I really don’t enjoy doing).

I love the Sponsor Network at Kit because they reach out to ME with opportunities that fit my brand and audience. All I have to do is approve the brand, approve the copy, and plug it right into my weekly newsletter to earn money.

We’ve earned over $1,000 in sponsorships since they launched this newer feature – all from sending emails we were going to send out anyway.

3. Paid Recommendations

This is another cool feature of Kit. When someone signs up for your email list, you can choose to feature a list of other creators or brands that your subscribers can sign up for.

These can be other creators in your niche (or other niches) that you want to support or brands or creators you want to partner with to get paid for the leads you send.

In some cases, some creators will notice that you are recommending them and they will also recommend you back, which is a great way to get free subscribers!

4. Paid Newsletters

With Kit, you can also create paid newsletters (like what Substack offers). This isn’t a feature we have personally used (yet) because we don’t have a paid newsletter, but it’s another great way to monetize your audience!

I love that Kit’s monetization methods take some pressure off the traditional way that many creators make money (products and services) and allow you to diversify how you monetize your audience.

Kit Has Great Landing Pages

This is another one of my favorite features of Kit because we used to use separate lead generation software (like LeadPages) for landing pages. Since then, Kit has really stepped up the design of their landing pages, eliminating the need for another software.

They have tons of different landing pages for a variety of uses, including:

• Events
• Webinars
• Newsletter Opt-ins
• Podcasts
• Products
• Waitlists
• And more

They are fairly customizable and can also be connected to a domain or subdomain, if desired.

Kit Has Embeddable Opt-in Forms

Kit also has a wide variety of opt-in forms that you can embed into landing pages or directly onto your WordPress site:

Kit Prioritizes Simplicity

Another big reason I love Kit is that the software focuses on growing and monetizing your email list and that’s it. They don’t try to help you run webinars or complex offers with tripwires and back-up offers.

They do a few things and they do them really well. We’ve been burned by other “all-in-one” companies like Clickfunnels and Keap because they advertise certain services and then just really drop the ball on even some of the basics that they advertise.

A jack of many trades but a master of none. It has it’s relevance but not for email marketing in my business. I want to be a master of email marketing, building relationships with my audience, and making sales.

I’ve used some email marketing services in the past (like Kajabi), where you have to click through several pages just to edit ONE email in your sequence. This is obnoxious, time-intensive (wasteful rather), and not ideal for clarity and continuity in your email sequence.

Kit allows you to edit every email in your sequence in one screen without jumping through various steps and it’s a godsend and a time saver.

Kit Has Customizable Email Templates

Kit also has really customizable and easy-to-edit email templates so that you can design your newsletter to match your brand’s look and feel.

Kit Has Great Deliverability

Would you like your emails to actually arrive in people’s inboxes rather than the spam folder?

Me too. Nothing else matters if your emails aren’t actually being read.

Not only does Kit have great deliverability rates, but they have a lot of documentation on how to improve your deliverability rates:

• Getting Started with Deliverability Success
• Why are my Incentive emails going to spam?
• Cleaning and managing your list

Here’s just one cool nugget of information from one of the articles above:

Kit Has the Best Free Plan We’ve Ever Seen

Honestly, there are a lot more reasons that we love Kit, including their awesome automations, customizable email snippets, embeddable WordPress forms, and more.

But another great reason to just give them a try already is that they have one of the best and most flexible free plans we have ever seen.

Most free email marketing plans limit you to 1,000 subscribers and cut you off from other important features.

With Kit’s free Newsletter plan, you get:

• Up to 10,000 subscribers
• 1 full email sequence (an important feature that used to only be reserved for paid plans)
• Unlimited forms and landing pages
• Unlimited email broadcasts
• Access to Commerce features to sell products
• Smart recommendations to grow your list
• And more

The fact that it’s free up to 10,000 subscribers means that you could stay on the free plan for years depending on how long it takes you to grow your list.

But don’t just take my word for it. Give Kit’s free plan a try today – risk free! I promise you won’t be disappointed.