1500+ Power Words: Your Secret Weapon to Better Content

We partner with bada$$ companies that offer products that help our readers achieve their goals! If you purchase through our partner links, we get paid for the referral at no additional cost to you! Read our disclosure for more info.

Power words are those sexy words that pack a punch. They can instantly transform a bland blog post into an interesting and engaging read.

But what exactly are power words, and why are they so important for bloggers?

If you want to create blog content, or any other type of content, that draws your audience in and hooks them for life, keep reading.

We will tell you everything you need to know about power words and how to use them. We’ll also share over 1500 examples of power words in various categories!

What Are Power Words?

Power words are highly effective words that savvy copywriters, bloggers, and content creators can use to create an emotional or psychological response in their audience or reader.

They have earned the term “power words” because they have such a tremendous persuasive power that readers, consumers, and potential customers have incredible difficulty not being influenced by them subconsciously. 

Power words can make the reader or audience member actively feel angry, aroused, scared, safe, greedy, and even adventurous or curious.

Because of this, they can be one of the most powerful tools in a content creator’s toolkit. And it’s not just creators.

Power Words Can Be Used to Persuade or to Manipulate

power words

Given their potency, it’s probably not too surprising that power words have also been a staple tool of marketing and advertising experts for years. Their goal is to get someone to take action from the content that they provide.

A small handful of power words sprinkled into a piece of boring writing can actually begin to turn it into effective sales or marketing copy.

It doesn’t matter if you want to convince your readers to read a specific post in your archives, join your email list, or even add a product to a cart and make a purchase. Power words fuel decisions.

Power words have the ability to directly impact your message and your conversion rates. They can help you write better headlines, which make more people click on your article, which means more eyeballs on your content and your products.

The best part is that you can use power words literally anywhere in your writing or your website.

The smartest writers and speakers in history ensure that their writing is well sprinkled with power words that have been meticulously chosen to function exactly as intended.

They are also known as sensory words since they can evoke intense feelings in others. Think of them as emotional power words.

However, while power words are intensely popular with storytellers and public speakers, they are used by countless others for both good and evil if we’re honest.

What Are Power Words Used For?

Power words are often used in the following forms of content and communication:

  • Periodic email marketing messages
email subject line with power words
  • Cart expiration reminders
  • Copywriting and advertising
  • Infographic creation
  • Tutorials and step-by-step instruction posts
  • Content marketing
  • Sales materials
  • Testimonials
  • Call-to-action statements
seo blueprint banner
  • Case studies, 
  • Social media, and 
  • YouTube video descriptions

If there is content designed to influence or persuade the audience in just about any way, there will almost certainly be one or more power words involved.

How can they be used for evil? Think manipulative tactics such as:

  • Conning people into doing things they wouldn’t ordinarily do
  • War propaganda
  • Hate speech, and
  • Recruitment materials for hate groups, gangs, and even cults

Consider Your Goals Before Choosing Power Words

Think about your readers or your audience, and what you want from them. 

Many writers have the desire of exciting or tantalizing their readers. Others hope to induce feelings of caution/preventing the jeopardizing of safety. Then there are still others who will want to create decidedly angry feelings in their readers.

Does your content have the goal of building trust, or creating a sense of urgency that sends them to you for the solution?

No matter what your goals are for creating feelings that lead to actions, the better you are at creating those feelings, the more influential you become. The more influential you become, the better your chances of getting your audience to do what you want them to do.

Now we won’t get into the morality and ethics of whether using power words to instill fear and scare people into doing something is right or wrong or good business. We’ll just leave a friendly reminder to use power words for a good cause.

Like SEO, or search engine optimization! Power words are important for SEO in both your content and your headlines. A good headline analyzer tool will also tell you as much.

We can tell you all day long how great it is to use a few power words in your content, but we’ll stop here and get into the good stuff.

Coming up next, we’ve got hundreds of our favorite power words that you can start using in your copy. We’ve broken them up by the type of power word they are, and what goals they are most often used to help reach.

Different Types Of Power Words

Before you dive into this massive treasure trove of power words, you need to understand how they are categorized, and what that means for you when you’re creating content. 

We’ve organized our power words by the feelings that they are used to create in your reader. Each type creates a different feeling.

While there are a few words that are in more than one category, it’s important to remember to keep your context clear enough for your audience or reader so that they do not get confused about which feeling you’re trying to create in them.

For example, the word YOU shows up in lots of lists because as many blog posts and articles we read agree, the word YOU is the most powerful of all the power words.

email subject line using power word you

Many types of power words are organized under a type that corresponds with one of the seven deadly sins as well. This is no coincidence as many of the most emotional power words (and the most effective) are those that appeal to the “core” feelings and/or urges of people.

Here are the categories of power words we’re sharing:

Anger Power Words

While many, if not most people, would be hesitant to admit it even if they are conscious of it, anger has a huge effect on our reasoning, perceptions, and decisions.

Anger in high enough amounts can make people highly irrational, which can cause them to make choices that are completely unrelated to the object or situation that originally made them so angry. 

Leveraging the emotion of anger with your readers or audience members can be challenging to do properly. You obviously don’t want to create any feelings of anger toward your own blog or brand, with anger being such a considerably powerful emotion, this can spell disaster for growing brands.

On the other hand, if used properly, anger words can work in your favor, but this means helping to clearly direct the anger at something or someone else. 

One of the biggest challenges to creating these anger emotions though is that many people will have a high degree of apathy that causes them to ignore the situation until an ideal zero-effort solution presents itself. 

The other possibility is that they let it grow and fester until they become completely unable to deal with it, at which point it’s often too late to do anything about it. This is where your power words will come in handy. 

If you are considering using anger power words to help your writing create responses from readers, the first thing you need to do is put yourself in your readers’ shoes. Think about what makes them angry in your industry, stir those feelings up, and fan those flames.

Once you’ve created an appropriate amount of anger, you can provide the solution as the only way to alleviate those feelings or the only way to address the problem that caused those feelings. 

202 Examples of Anger Power Words

AbhorrentDemolishLiesRuined
AbuseDesecrateLividRuthless
AcerbateDiatribeLoathsomeSavage
AcrimonyDiminishLollygagScam
AffrontDisapprobationLoserScold
AggravateDisgust/DisgustingLyingScrew
AgitateDishonestMad/MaddenSick and Tired
Angry/AngerDisplease/DispleasureMaulSink
AnimosityDistemperMiffSlam
Annoy/AnnoyanceDistortedMisleadingSlander
AnnoyanceEgg / Egg onMoney-grubbingSlap
AnnoyingEmbitterMorally bankruptSlay
AntagonismEnrageNastySmash
AntonymEvilNaziSmear
ArrogantExacerbateNerve/NervesSmug
Ass kickingExasperate / ExasperationNo GoodSneaky
B.S.ExploitObnoxiousSniveling
BackstabbingFearOffend/OffensiveSnob
BaitFitOppressiveSnooty
BarbaricForce-fedOutrageSnotty
BashFoulPain in the assSore/Soreness
Beat downFreaking outPaybackSpoil
Big mouthFretPerverseSteam
BlatantFull of sh*tPeskyStew
Blow upFuryPestStink
Boil/Boil overGallPhonyStir/Stir up
BristleGet onPissed offStorm
BrokeGoadPitifulStuck up
BrutalGreedyPleasantnessSuck
BuffoonGrossPolluteTantrum
BullshitHarassPompousTemper
BullyHatePoundTerrorize
Burn / Burn upHatredPreposterousThug
ChafeHellPretentiousTiff
ChagrinHigh and mightyProvokeTrash
CheatHorridPunchTrounce
ClobberHostilePunishTyranny
ClownHuffQuixoticUnderhanded
CockyIll/Ill Humor/Ill TemperedRageUp to here
ConniptionImpatienceRaise hellUseless
CorruptIncenseRampantVex/Vexation
CowardIndignationRantVicious
Craze / CrazyInflameRavageVictim
CrookedInfuriate/InfuriationRepellingViolate
CrossIreRepugnantViolent
CrushIrritability/Irritate/IrritationResent/ResentmentWaste
CurseJackassRevileWeak
DanderKickRevoltingWorst
DebaseKillRottenWounded
DefileKnock/Knock outRude
DelinquentKnow it allRuffle

Authority Power Words

It’s important for your readers to see you as an authority on the topic that you’re writing about. It’s also important for Google to believe this if you care about ranking your blog posts.

Using authority power words can help you show your readers that you have insightful, well-researched, and data-backed opinions or information. This helps build trust which helps boost conversions.

formula example for authority power words

If you are offering services like tutorials or an online course, authority power words can make or break you. 

35 Examples of Authority Power Words

AbsoluteConclusiveIroncladReport
All-InclusiveDefinitiveLegitimateResearch
AuthenticDocumentLiterallyResults
AuthoritativeExpertMasterclassSolution
AuthorityFinalOfficialStrategy
BackedFormulaPowerfulStudies
BonafideGenuineProvenSurefire
CompleteGuaranteedPsychologicalValidate
ComprehensiveHonestReliable

Encouragement Power Words

Reading is one of those activities that doesn’t get you amped up for any sort of physical activity. Many times, reading anything longer than a few pages can trigger feelings of tiredness in people. 

Countless other people find reading to be boring, and they simply can’t muster the energy or enthusiasm to bounce off the walls as some others do. 

Many readers are bored. A great deal of them may also be a little depressed, particularly if it is the time of year when days start to shorten and seasonal depression sets in.

These readers are often looking for something that will wake them up and give them motivation or encouragement to get things done.  Enter persuasive words with a light-hearted side of encouragement!

achieve example of encouragement power word

You can use a wide range of encouragement power words to sow feelings of potency and energy, and if you write to readers that are often feeling a little down, these power words can be effective in creating motivation for your audience. 

Even a slight increase in someone’s mood after reading your power-word-filled content can mean the difference between a conversion and just another visitor. 

Encouragement power words are often used to draw people in and can be one of the most effective ways to get clicks on your email newsletters or promotions.

email subject line using power words

200 Examples of Encouragement Power Words

Accomplish/AccomplishmentsDivineInspiration/InspirationalRedeem/Redemption
AchieveDominate
IntegrityRelentless
ActDream/DreamyJaw-droppingRemarkable
ActionDrive/DrivenJovialRevel
ActiveDutyJoy/JoyfulRise
Admiration/AdmireEagerJubilantRule
AdorableEarnestKind/KindnessSafe/Safety
AdventureEffortlessKudosSatisfaction/Satisfy
AffableEmpower/EmpoweringLastingScore
AliveEncourage/Encouragement/EncouragingLeaderSecure/Security
AmazingEnduranceLeadingSeize
Ambition/AmbitiousEnergeticLearnSensational
Appreciate/AppreciationEnjoymentLegendSkillful/Skilled
AscendEpicLife-changingSpectacular
AstonishingExcellence/ExcellentLimitlessSpine
AstoundingExcitedLogophileSpirit/Spirited
AttainExtraordinaryLovable/Love/LovingSplendid
AttitudeEye-openingLuxuriousSpunk
AudaciousFabulousMagicStaggering
Awe-inspiringFaith/FaithfulMarvelousStimulus
AwesomeFantasticMasterStrength/Strengthen
BackboneFearlessMeaningfulStriking
BadassFerociousMind-blowingStrong
BalanceFierceMindfulStunning
BeatFighterMiracle/MiraculousStunt
Beauty/BeautifulFinishMomentumStupendous
Belief/Believable/BelieveFireMotivate/Motivated/
Motivation
Succeed/Success/
Successful
BestFlawlessMovementSupreme
BlissFocus/FocusedMovingSurprising
BlissfulForceNobleSustain
BraveryForgiveNurturingSustenance
BreakthroughFreedomObstaclesTeachable
BreathtakingFreshOpenheartedTerrific
BrightenFulfill/FulfilmentOpportunityThrive
BrilliantGlorious/GloryOptimisticThwart
CelebrateGlow/GlowingOutstandingTitan
Cheer/CheeryGoalOvercomeTough
ClarityGold/GoldenPassionTremendous
ClassyGracefulPatienceTriumph
Colossal GraciousPeaceTrust/Trustworthy
CommandGratefulPerfectUnbeatable
Commit/CommitmentGratitudePerseveranceUnbelievable
CompassionGreat/GreatestPersistUnforgettable
ConfidenceGritPersuadeUnique
ConquerGrowingPhenomenalUnleash
ContentGumptionPlease/PleasingUplifting
ControlGutsPositiveValiant
CourageHappiness/HappyPossibilitiesValor
CreateHeartPowerVanquish
Dare/DaringHelpfulPower-upVictory
DedicationHeroPowerfulVirtuoso
DefeatHonestyPracticeWill/Willpower
DefianceHonorPraiseWin/Winner
DelightHope/HopefulPresentWise
DesireHumblePrevailWonderful
Determination/DeterminedImaginativePrideWondrous
DevotedImprove/ImprovementPrioritizeWorthy
DignityIncredibleRadiantYearn/Yearning
DisciplineInnovativeRecoverYes

Exclusivity Power Words

A powerful drive for many people is the drive to be exclusive. 

This means they crave to be a part of things that many people aren’t privy to, or that they have special access to something that is off-limits to another person. 

webinar title exclusivity power word example

One of the reasons for this is that people often want things that will make other people jealous.

A major factor in exclusivity is vanity, and so the exclusivity power words and vanity power words are often used in conjunction with one another to maximize their effects. 

Exclusivity power words are highly effective in getting people to opt-in to a particular mailing list or loyalty program. They often tout offers of special advantages and insider sneak peeks at new content, sometimes offering a discount for content purchased through these programs. 

34 Examples of Exclusivity Power Words

AdmitInsiderSlyUncovered
BreakingLittle-knownSneak-PeekUndercover
ConfessNewSneakyUnderused
ConfessionPopularSpecialUnique
DivulgePricelessStealthyUnseen
EliteRareTrendUntapped
EmergingReleaseTruthWorst
FirstRevealUnadulterated
HiddenSecretUnconventional

Fear Power Words

Of all the power words in this article, fear is probably the most powerful. No matter what the subject is, fear is persuasive because it’s such a powerful emotion.

fear power words example headline

Just turn on any news station for 10-20 minutes in the evening, and you’ll see a steady stream of segments designed to make you feel unsafe, afraid, and sometimes to feel like your personal safety is in danger. 

Fear is the hands-down most effective emotion for grabbing and keeping your reader’s attention.

It’s worth noting though that it is still possible to overuse emotional words of fear. The good news, however, is that most writers and content creators do not use enough different fear power words for them to become overused.

No matter which you use, be ready for some traffic because no matter what anyone says, fear words are effective and create connections.

landing page headline with power words

131 Examples of Fear Power Words

AgonyDestroyLunaticShame
AnnihilateDevastatingLurkingShatter
ApocalypseDisastrousMassacreShellacking
ArmageddonDoomMeltdownShocked
AssaultDrowningMenacingSilly
BacklashDumbMiredSlaughter
BeatingEmbarrassMistakeSlave
BewareEpidemicMurderSmash
BlindedFailNerdStrangle
BloodFeebleNightmareStupid
BloodbathFiredPainfulSuck
BloodcurdlingFoolPaleSuffering
BloodyFooledPanicSuicide
BlunderFranticPerilTailspin
BombFrighteningPiranhaTank
BuffoonFugaciousPitfallTargeted
BumblingGamblingPlagueTeetering
CadaverGulliblePlayedTerror
CataclysmicHackPlummetTerrorist
CatastropheHazardousPlungeTorture
CautionHoaxPoisonToxic
CollapseHolocaustPoorTragedy
CorpseHorrificPrisonTrap
CrazyHurricanePummelTrauma
CringeworthyInjurePusVaporize
CrippleInsidiousReckoningVictim
CrisisInvasionRefugeeVolatile
DangerIRSRevengeVulnerable
DangerousJailRiskyWarning
DarkJeopardySavageWorry
DeadlyLast chanceScaryWounded
DeathLawsuitScreamWreaking havoc
DeceivingLoomingSearing

Forbidden Power Words

There are few things more enticing in this world than someone telling you that something is not allowed, off-limits, or otherwise prohibited or forbidden.

This can be seen in any child you have ever witnessed that has been told not to do something, only to stare you right in the eye as they do it.

Once somebody says something is forbidden, it immediately becomes an object of fascination, even obsession, and is something that ultimately must be investigated.

Case in point: “Whatever you do, do NOT touch the red button!”

What do you think about nonstop after an instruction like that? Obviously, you think about what the red button might do if you push it.

This is the foundation behind the well-known curiosity-drive theory, which states that feelings of curiosity are natural urgest that one way or another must be satisfied, just the same as the urge to eat and drink.

If you want to lead readers to satisfy their own sense of curiosity, add some of these forbidden power words into your writing. Your audience and readers will be intrigued, and while curiosity killed the cat, satisfaction brought him back. 

article title using forbidden power words

Forbidden power words are those which elicit feelings of trespassing, danger, investigation, secrecy, and more.

Anything you paint as forbidden immediately has more appeal than it did moments before, when it was considered far more conventional.

Your forbidden power words are often best utilized in your blog post titles, email subject lines, and headlines of landing pages, where they will make your content irresistible. 

105 Examples of Forbidden Power Words

AncientIllegalSsshhh!!!
AstonishingIllusiveStrange
BackdoorIncrediblyStunning
BannedInsaneSupersecret
Be the firstInsiderThought-provoking
Become an insiderInterestingTop secret
Behind the scenesInvitation onlyTrade secret
BizarreKeyTried to hide
Black MarketLimitedUnauthorized
BlacklistedLittle-knownUnbelievable
BootlegLogin requiredUncensored
CensoredLostUncharted
Class fullMembers onlyUnconventional
ClassifiedMythsUnder the table
Cloak and daggerNever seen beforeUnder wraps
ClosetOddUnder-the-table
ConcealedOff the recordUndercover
ConfessionsOff-limitsUnderground
ConfidentialOn the QTUndisclosed
ControversialOutlawedUndiscovered
Cover-upPricelessUnexpected
CovertPrivateUnexplained
CrazyPrivyUnexplored
CringeworthyPsychoUnheard of
DarkRemoteUnique
ElusiveRestrictedUnlock
ExoticRidiculousUnreachable
ExtraordinarySealedUnspoken
Eye-openingSecretUnsung
ForbiddenSecretsUntold
ForgottenShh!Unusual
From the vaultShockingUnveiled
HiddenSmuggledWacky
HilariousSneak peekWithheld
Hush-hushSpoilerZany

Greed Power Words

Greed power words are designed to capitalize on people’s tendency to never be satisfied and to always want more, or to desperately want things that are “too good to be true” to be true.

See also: “Too good to be true” and “overly salesy.” You can find some of these same heavy hitters in digital marketing copy and eCommerce ads that pop up on social media and YouTube.

Even though a solid percentage of greed words have been overused to the point of cliche and even clickbait, they’re still widely used all the time. Mostly because of how effective they are.

The primary motivation for anyone to do just about anything is money. Saving it, spending it, or making it (often while doing as little as possible in the process).

subject line with green power words

Since it’s a basic human tendency to try and obtain more than we need, these power words will remain effective for the foreseeable future. Even those that don’t directly trigger greed feelings and evoke feelings of scarcity or FOMO, the fear of missing out.

Another way to that using power words in this context is to create feelings of value.

Even in content that isn’t designed to entice people with the prospect of making significant sums of money, that sense of value can be created by offering information offered as a way to save the reader money or to prevent potentially costly or expensive mistakes or events.

email example of power words

This manufactured drive toward loss aversion is a major conversion farm for many blogs.

129 Examples of Greed Power Words

Ahead of the gameFeastNotable
AmplifyFinalNoteworthy
At the topFirstNow
AttractiveFortunateOptimal
BankFortunePay zero
BargainFoxyPremiere
BeautifulFreePrice break
BeforeFreebiePrize
BestFrenzyProfit
BigFrugalProsperous
BillionGeniusQuadruple
BoldGiftQuick
BonanzaGiveawayQuick-witted
BonusGoldenReduced
Booked solidGood-lookingRich
BoomingGorgeousRunning out
BoostGreatestSale ends soon
BossGuilt-freeSassy
BrassyHandsomeSave
BrightHigh-payingSavings
CashHurrySix-figure
CheapInexpensiveSkyrocket
CheatsheetInstantlySmart
CleverJackpotSoaring
CostlyKick assSpecial
CrownedKnockoutSuccessful
DazzlingLast chanceSuper-human
DeadlineLegendarySurge
DiscountLimitedTreasure
DollarLowest priceTriple
Don’t miss outLuckyTurbo charge
DoubleLuxuriousUltimate
Drop-deadMarked downUnbeaten
EconomicalMassiveUndefeated
EffectiveMonetizeUp-sell
ElegantMoneyUpsell
EliteMoney-drainingValue
ExclusiveMoney-savingWaste
Exclusive / ExclusivityMoneymakingWealth
ExpiresMoreWealthy
ExplodeNest eggWhile they last
ExtraNever againWhopping
FastNewYou

Lust Power Words

While it may be one of the most attacked of the core human emotions, lust also one of the more powerful.

This can be quickly and easily illustrated by any of the common men’s and women’s magazines on the rack at the supermarket.

There are countless headlines about sex, and the covers are awash with features either indirectly or directly designed to get the reader thinking about sex.

The reason those magazines are always packed with lust power words is that they work. People pick up those magazines and pay for them because those power words won them over.

Using the same verbiage in your email subject line or in your blog heading can create spikes in your traffic as well. If you lead the readers properly those lust words can also lead to more conversions. 

Additionally, while lust may be most commonly associated with sex, it doesn’t actually have to be related to sex. In its basest form, lust is simply the intense desire for something.

This intense desire often preoccupies the mind, and the craving for that object of desire becomes more and more significant until even rational thought can be negatively impacted.

Did you catch that? If you use lust power words effectively, you can start to take reason out of the equation. This can be a powerful way to get leads and conversions to grow with minimal effort or expense.

129 Examples of Lust Power Words

AllureIndecentSaucy
AlluringIntenseScandalous
ArouseIntoxicatingSeduce
BareIntriguingSeductive
BeggingItchingSensual
BeguilingJuicySex
BrazenKinkyShameless
CaptivatingKissSinful
CharismaticLasciviousSleazy
CharmLewdSleeping
CheekyLickSneak peek
ClimaxLonelySpank
CompellingLongingSpellbinding
CraveLoveSpicy
DelightLovelySteamy
DeliriousLureStimulating
DepravedLusciousStriking
DesireLushStrip
DirtyLustSweaty
DivineMagneticTantalizing
EcstasyMind-blowingTaste
EmbraceMischievousTawdry
EnchantMouth-wateringTease
EnchantingMouthwateringTempting
EngagingNakedThrilling
EnthrallingNaughtyTickle
EnticeNudeTight
EntranceObsceneTingle
ExciteObsessionTurn on
ExoticOrgasmicUnabashed
ExplicitPassionateUncensored
ExposedPiningUntamed
FascinatePleasurableUntouched
FascinatingPleasureUrge
FlirtPromiscuousVoluptuous
ForbiddenProvocativeVulgar
FriskyRacyWanton
GoosebumpsRaunchyWet
HankerRisqueWhip
HeavenlyRivetingWild
HottestRowdyX-rated
HypnoticSalaciousYearning
ImpureSatisfyYummy

Safety Power Words

If you are cultivating feelings like greed or anger in your audience, you don’t want to leave it like that. Consider also using some safety words that can be associated with your brand or company. 

safe power words example

When they feel like the whole world is out there making them angry and anxious about scarcity, your solution should be that warm blanket and hot cocoa they come home to, to feel safe. 

This means your audience, reader, or customer needs to trust you and your product or service implicitly.

They need to not only trust that your solution is what they need, but they need to trust that you and your organization will actually deliver on your promises.

guarantee of safety using power words example

Finally, they need to believe and have full trust that your solution will give them the results that they are searching for. 

This all starts with using some of the most effective power words, safety power words. You will need to use safety power words to paint your brand and reputation as the highest quality, and to convey that your product or service is the only solution that really matters. 

The words you ultimately use will be responsible for creating the feelings you are aiming for in your reader, so choose carefully. 

103 Examples of Safety Power Words

Above and beyondExactlyReliable
According toExpertResearch
AccreditedFierceResults
AccuseFoolproofRisk-free
AnonymousFully refundableRock-solid
ApprovedGenuineSacred
AssaultGuaranteedSafe
AuthenticGuilt-freeSafety
AuthoritativeHoaxScam
AuthorityHorrorScared
AutomaticImprovedScience-backed
BackedIroncladScientific
BankableJeopardyScientifically proven
BecauseLegitimateSecure
BelongLifetimeShaking
Best-sellingMoney-backSigns
BewareMoneybackStop
BonafideNo obligationStudies show
BrokeNo questions askedSure-fire
Cancel anytimeNo riskSurvive
Case studyNo strings attachedTerrifying
CatastropheNo-failTested
CautionOfficialThat never fails
CertifiedPermanentThorough
CheatPrivacyTrack record
ClockworkProfessionalTrustworthy
DangerousPromiseTry before you buy
DependableProtectUnconditional
DiagnosedProtectedUnstoppable
DirtyProvenVerify
Don’t worryProvokeWell respected
EmergencyPunchWorld-class
EndorsedRecession-proofWorldwide
EnsuredRecognized
EthicalRefund

Sloth Power Words

No, we don’t mean the cute, fuzzy creatures most notably found in Costa Rica. We’re talking about the deadly sin type.

While many people might think that sloth simply means laziness, the best way to understand the entire meaning is that sloth represents an avoidance of work. 

Sloth power words can be highly effective because while most people will not admit to it, they are not generally motivated to do more than is required of them.

In most cases, people will tend to do the absolute lowest amount of work needed to reach their goals. By catering to that desire to avoid work, you can draw leads in with surprising power and speed.

sloth power words example

Using power words can make your products sound more useful, and can make your headlines more appealing to those with a work-avoidance mindset.

If you run lead magnets or funnels, sloth power words can bring unbelievable value to your site, by bringing in the exact type of people that want to operate passive income operations or use business “cheatsheets” of one type or another. 

email example using power words

71 Examples of Sloth Power Words

AccessibleGuidePicnic
All-inclusiveHow-toPiece of cake
BasicIn less thanPlain
Building blocksIn record timePrintable
CheatsheetIndexQuick
Child’s playIngredientsReady
CinchInstantReplicate
ClearItemizedReport
CompleteKickstartRoadmap
ComponentsLightSimple
ComprehensiveListSimple as ABC
CopyManageableSmooth
DownloadableManifestSmooth sailing
EasyMereSnap
EconomicalMinutesSteal
EfficientModelSteps
EffortlessMoldStraightforward
ElementaryNo nonsenseSwipe
ElementsNo problemTemplate
FactorsNo sweatTools
Fail-proofNothing to itUncomplicated
Fill in the blanksNow
FormulaOn-demand
Free/FreebiePainless
GiftPattern

Trust Power Words

Many people don’t realize it, but one of the main drivers behind content marketing and email marketing is the concept of trust.

No matter what you’re writing, or what you’re writing about, the primary goal behind nearly all of your content is to build a bond with your readers that allows them to trust you.

The trust between the customer and the brand is what lays the foundation for conversions of any kind. If a visitor doesn’t trust your brand, they certainly aren’t going to spend money on that brand’s products or services.

trust power words example

Likewise, if a reader doesn’t trust the blog or brand, they aren’t going to click through any links or trust the opinion of that website or blogger. 

article title using power words

The biggest hurdle is that building trust can be a lengthy process, but using trust power words in your content can help build the bond of trust much more quickly.

Adding simple power phrases such as “don’t worry” in the copy of a test email where the call to action was referencing a charge that won’t happen until the future caused a greater than 12% increase in conversions for one popular t-shirt printing site.

108 Examples of Trust Power Words

According toProvenEnsured
AccreditedRecession-proofExpert
AnonymousRecognizedFully refundable
ApprovedRefundGenuine
AuthenticReliableGuaranteed
AuthoritativeResearchImproved
AuthorityResultsIronclad
BackedSafetyLifetime
BecauseScientifically provenMoneyback
BestSecureNo obligation
Best sellingStudies showNo questions asked
BonafideTestedNo risk
Cancel anytimeTrack recordNo strings attached
Case studyTry before you buyOfficial
CertifiedUnconditionalPay zero
DependableVerifyPrivacy
Don’t worryWell respectedProfessional
EndorsedWorldwideProven
EnsuredAccording toProtected
ExpertAccreditedRecession-proof
Fully refundableAnonymousRecognized
GenuineApprovedRefund
GuaranteedAuthenticReliable
ImprovedAuthoritativeResearch
IroncladAuthorityResults
LifetimeBackedSafety
MoneybackBecauseScientifically proven
No obligationBestSecure
No questions askedBest sellingStudies show
No riskBona fideTested
No strings attachedCancel anytimeTrack record
OfficialCase studyTry before you buy
Pay zeroCertifiedUnconditional
PrivacyDependableVerify
ProfessionalDon’t worryWell respected
ProtectedEndorsedWorldwide

Vanity Power Words

While you may not think that Carly Simon’s classic song You’re So Vain is actually about you, there has been significant research that indicates peoples’ vanity is one of the biggest factors in the decision chain that leads to an eventual purchase.

No matter how many people want to dress it up or outright deny it, a massive portion of the things we buy, we buy because of how we believe they will make us look to others or how they will improve our own self-image or self-esteem.

vanity power words example

In other situations, it’s a matter of wanting to appear a certain way, sort of a “dress for the job you want, not for the job you have” scenario.

Using vanity power words is a great, and highly effective way of showing that your product or your service is the one that will make the visitor look or feel the best, or will otherwise put them in the best light.

Making your visitor feel attractive, powerful, and even successful can have a considerable impact on whether they decide to click through or add to the cart.

email using power words example

One of the most effective ways this is accomplished is by painting the visitor as the smartest or most courageous for taking this step.

Telling them how your solution to their problem will make them instantly glad they bought it or read the blog post, and will easily solve their problem or otherwise better their life, is great, but telling them how smart and observant they are for finding your solution is how you really fluff them up.

86 Examples of Vanity Power Words

AdorableElegantRemarkable
Ahead of the gameEliteSassy
AmazingEnchantSaucy
AmplifyEpicSensational
At the topFearlessSmart
AttractiveFortunateSpectacular
Awe-inspiringFoxySpine
BeautifulGeniusStaggering
BoldGood-lookingStrong
BoomingGorgeousStunning
BoostGutsSuccessful
BossHandsomeSuper-human
BrassyHeroswoon
Braveryimpressiveswoon-worthy
BrazenJaw-droppingTriumph
BreathtakingJubilantTurbo charge
BrightKick assUltimate
BrilliantKnockoutUnbeaten
captivatingLegendaryUndefeated
CheerLuckyundeniable
CleverMagicunforgettable
ConquermemorableValor
CourageMind-blowingVanquish
CrownedMoneymakingVictory
DaringNotableWealthy
DazzlingNoteworthyWonderful
DefianceOptimalWondrous
Drop-deadProsperousYou
EffectiveQuick-witted

How Do Emotional Power Words Amp Up Your Marketing?

There are two primary reasons that anyone would use “power words” in their content. 

  1. They fuel emotions, and
  2. They create action.

They Evoke an Emotional Response

Without a doubt, the biggest driver in consumer purchasing or similar decision-making, is emotion. Being able to cultivate a specific psychological or emotional response with your writing gives you some power over what the reader is feeling, and ultimately, what action you can direct that feeling toward.

We should really be calling them “emotional power words” all the time.

They Trigger Curiosity and Investigation

Once emotions have been fueled and the visitor is feeling how the author wants them to, those feelings can be directed toward action. Often, the reader is given some curiosity power words or forbidden power words to draw them in and entice them to click through.

Where Powerful Words Are Best Used

Now that you have a massive master list of power words to use for writing, let’s dig into where exactly you can use them.

Headlines

article title using power words

If you’ve been writing for a while, you know by now that your headline or article title is going to be one of the most important parts of the entire piece. Using power words in headlines can make a huge difference in your click-through rates, which can also help your SEO!

Subheadings

subheading using power words

So many creators undervalue the subheaders. This is, obviously, a gigantic mistake.

After clicking on an effective headline, most readers will scan the headings to see if the article is going to have the value they are looking for. Making sure your subheadings have adequate power word population is essential.

Email Subjects

email subject using power words

If you have a mailing list for your blog or website, you probably send out periodic emails about your content or other related items. However, without effective power words in your email subject lines, the vast majority of your list isn’t going to open the email.

The subject has to draw them in and get them to open the message to gain access to the valuable content. 

Opt-In Boxes

If you’re writing as a blogger, one of your biggest goals is to grow your audience and create a significant amount of engagement with your audience. The most common way to do this is by creating a mailing list of subscribers.

However, many people are hesitant to join mailing lists, so power words can create more signups and more subscribers.

Opt-Out Boxes

If you have an opt-out box that you need people to check, you can use a similar tactic with power words to entice an opt-in, but likely with the opposite verbiage.

Homepage

homepage example using power words

Your homepage or landing page is going to be one of the most viewed pages of your entire site, so making sure you are putting your best foot forward (with power words) is essential.

Whether you use your homepage for growing subscribers or promoting products and services, make sure you use it as a red carpet, heavy with power words. 

Business and Blog Names

If your brand or blog doesn’t have a memorable name, you’re poisoning your own growth. When you start a blog, make sure you have something that can be easily recalled by your readers or subscribers.

To do this, think about the feelings you want your blog to foster, overall, and incorporate a power word or two in the name. The most popular sites and blogs have at least one power word in their name. 

Product Names

Don’t stop by putting power words in your brand name, make sure you incorporate them into your actual products or services as well. This can make your menu of offerings much more appealing to potential conversions.

Some of the most effective branding has products with such effective names that people investigate them with no other information other than the emotion the name evoked in them. 

Sales Pages

The bread and butter of power words will be in your copywriting and sales listings. By incorporating effective power words into sales copy, you can make your sales pages more efficient and effective.

Not only will they grab attention immediately, but they will help build emotional response immediately

Testimonials

While you absolutely should not alter testimonials that customers have submitted, you can always select the ones that have incorporated power words into their review. Real testimonials that happen to include power words are one of the most powerful ways to use power words to your advantage, without using them in content.

Bullet Lists

Tons of pages with sales copy use bulleted lists of benefits or advantages of the product they’re selling to provide an easy illustration for the customer. You may also see lists of reasons that you should join this mailing list or that one, or details of case studies represented in bullet lists. 

Call-To-Action Sections

Call-to-action copy, also called “button copy” since it’s often the text on the button, is used to entice readers to click a button to buy, subscribe, or try some feature or content piece of a site. Putting a single power word in or near the button can increase conversions dramatically. 

YouTube Video Titles

youtube example using power words

If you create video content, incorporating power words into your video titles and descriptions can make your videos irresistible to those browsing the site. Nearly all major channels or channels part of major content networks use power words in their titles, to help entice more people to click the video and view it.

Powerful Words Amplify Your Message

If you are a writer or creator of web content, be it social media, blog, or any other creative position, one thing you are constantly trying to do is bring your audience to a place where they can eventually click, convert, or otherwise become a profitable lead or visitor for your site.

This helps your writing become viewed more, which drives more traffic, and in the end, hopefully, makes you more money so you can keep creating content.

Powerful words are the key to boosting traffic and improved conversion rates without months of costly A/B testing and cycling through layouts. Just by making small changes to your vocabulary, you can take your content to an entirely new level.