Finding a great email marketing software can be a tall task.
And a really important one.
It’s not just about paying for software that does a certain job.
You should think of your email marketing service as more like a partnership.
I mean, think about it.
The emails that you send to your audience are EVERYTHING in your business. Whether you’re trying to build relationships or make sales. Email is the lifeblood.
Beyond just “sending emails,” you need an email marketing service that…
- Has great deliverability
- Doesn’t overcomplicate things with unnecessary complexity
- Puts YOU (the content creator) first
- Is designed with bloggers in mind
And some more, but those are the top things that come to mind!
Table of Contents
Alex and I have tried MANY different email marketing services before we settled on our main squeeze, ConvertKit:
I know… We’re email marketing floozies.
We were only with any of the above for 3-4 months at a time before hopping to another for one reason or another, including…
- Poor deliverability — nothing matters if my emails aren’t being read)
- Clunky design — time-intensive to complete even the smallest tasks)
- Poor customer service — some companies get too big and they just don’t care)
- Too complex — offering so many features that even the basic ones don’t work right – I need to send out emails to the right people, not contact NASA directly)
And those were all of the PAID email marketing services.
Let’s talk about the most popular free service on the market… MailChimp.
Our basic opinion on this is the same as any other free software, really:
There is no such thing as a free lunch.
Unless your best friend or your mom is buying. That’s fair.
Free email marketing services sound nice in the beginning, and some are okay. But you still have to start paying when you reach a certain amount of subscribers, and it just isn’t worth the headache.
Free software companies also just aren’t as invested in your success.
Companies like ConvertKit put content creators first. They’re constantly building out new resources, training, and improvements to help their customers succeed.
You’re investing in them and they, in turn, are investing in you.
As I said, before, email is the lifeblood of an online business.
Email marketing is the driving force behind sales in most blogging businesses these days.
We have built an email list of over 70,000 people… And that’s just one ONE of our two blogs.
We send out thousands of emails every single day. They’re mostly automated, of course. But it’s still a HUGE part of of our everyday business operations.
If you’re wondering HOW we have grown our email list this large, you can read more about our strategies in our article on building an email list:
But whether you have an email list of 100 or an email list of 100,000, a trustworthy and reliable email service is the #1 most important factor to your growth and success.
As I said earlier… We used to bounce from one email marketing service to the next faster than your roommates in college changed boyfriends.
No? Just my roommates?
Anyway, that was until we had our first taste of ConvertKit…
This article has been updated multiple times but as of this current update I’m writing right now… We’ve been with ConvertKit for over two years now.
Signed up and never looked back.
We’ve met some of their team, and we also do live webinar training with them for our audience ALL the time.
Because they CARE about us, as content creators, and they care about OUR success. And OUR success comes from taking care of our audience.
Like I said before, it’s a partnership…
Here are our absolute favorite reasons why we freakin’ LOVE ConvertKit so much!
I didn’t save the best for last. This is my #1 favorite thing about ConvertKit…
I still remember when Alex first showed me ConvertKit. My thoughts were “ANOTHER email marketing service!? How is this one different!?”
I was tired of changing all the time.
But then he showed me their email editor…
What am I looking at? Why is this so great!?
Well, with every other email marketing service we had used, it took me 3-4 clicks just to open and edit ONE, individual email. Then it would take me another couple clicks to save it and repeat the process to open the next email.
With ConvertKit, you can open and edit ALL of your emails in a sequence at the SAME TIME. This saves me a TON of time and helps me write better emails.
Being able to see the entire picture and all of my emails at once helps me write better content.
Content creation is the heart of your business, and having complexity elsewhere in your business distracts you from what is most important.
I can’t overstate the importance of SIMPLICITY, and ConvertKit KILLS it in this area.
From the dashboard to the editor, and all the way to the automation rules, everything is just simple and intuitive.
You have all the important and necessary features without all of the fluff and complexity.
For all of you preferred video learners out there, here is a quick video on this income report from our Youtube Channel below.
According to Capterra, the average return on $1 spent on email marketing is $44.25! Our ROI from email is WAYYYYYYYY higher than that.
We’ve already discussed the importance of email, so we won’t get into that again.
But that’s just the thing… Investing in a great email marketing service WILL pay off.
Maybe it will take a few months, but it’s best to start out with the BEST.
Some email marketing services charge you for features you don’t need or just overcharge you for subscribers (like having the same subscriber on multiple email lists).
Why exactly am I paying multiple times for the same person to be on my list???
That ain’t right.
ConvertKit starts out at $29/month and most beginner bloggers won’t pay any more than that for a while until you build up your list.
P.S. You can also get your first month of ConvertKit FREE through our affiliate link if you want to give it a trial run
A lot of the other popular email marketing services like Keap (previously Infusionsoft), were built to service massive companies and corporations.
That translates into a LOT of extra features and bells and whistles that you don’t need — but are stilling paying for.
The founder, Nathan Barry, was a professional blogger himself before he started ConvertKit.
He designed his software from his own experience and with the blogger specifically in mind.
Bottom line: You want an email marketing software that has powerful features but that cares about the little guys (you and me).
ConverKit has beefed up their landing pages, and they… look… awesome…
We used to recommend LeadPages to our new bloggers trying to get their first landing pages set up because it has a LOT of customizability when it comes to creating landing pages that convert.
We do still use LeadPages for a lot of our landing pages, but ConvertKit has some AWESOME landing pages that are perfect for bloggers just getting started.
They also have tons of articles and help documentation on how to…
- Design your landing to convert more subscribers
- Hook your landing pages up to your sequences
- Link your landing pages to you rblog
And so much more!
Would you like your emails to arrive in people’s inboxes?
Nothing else matters if your emails aren’t actually being read.
ConvertKit’s deliverability rates are as higher than any other service I have used.
They also provide several articles on how to improve your deliverability rates as well:
- Email Deliverability: How to Make Sure You Land in the Inbox
- 9 Steps to Improve Email Deliverability
- Additional Help Topics on Deliverability
Here’s just one cool nugget of information from one of the articles above:
“Simple emails will always deliver better. Even when it comes to images or tables in your emails, too many will decrease your deliverability.”
Similar to the landing pages, they also have customizable forms that you can create and add to your content to convert more readers into subscribers.
Here is an example of one of ours:
You can customize these forms with images and other design elements.
We have them at the bottom of every one of our posts, but you can also add them in the beginning or in your content to increase your conversion rates!
Have I given you enough reasons to LOVE them yet?
If not, here are a few more:
- Easy-to-create auto-responders
- Content upgrade deliverability
- Easily accessible analytics and data
- 1-Click double opt-in
- Customizable forms
- Automation rules to help simplify your life
- Easily target the right audience and make sure they get the right email
But I know that you won’t REALLY get it until you give them a try!
And you can do just that with your first free month of ConvertKit.
Go ahead, give them a spin! You won’t regret it!
If you enjoyed this ConvertKit review for bloggers or have any questions for us, please leave them in the comment section below!
Lauren has been a professional blogger since 2016. With a degree in accounting, she has taken her life expe rience and business knowledge and used it to grow two blogs, Avocadu and Create and Go, to 6 and 7 figures. She is a traveling digital nomad who loves sharing her blogging knowledge with the world. Read her inspiring story on how she went from broke and frustrated to $100,000/month blogging in 3 years.