Welcome to our post for brand new bloggers on blog niche ideas! We’re going to show you exactly how to find a fun and profitable blog niche that you’ll enjoy blogging about.
If you’re new to the website, let me just tell you a little bit about us and how we got started blogging.
My name is Lauren, and my business partner, Alex, and I started our first blog in the health and fitness niche. Alex had been a certified personal trainer for years, and I was previously a pretty hardcore vegan for a couple of years.
We were both really passionate about all things health and wellness, so we decided to start a blog about it!
Our first blog wasn’t an immediate success. In fact, it failed quite spectacularly.
But we came back swinging, and our second blog, Avocadu, was a home run!
We still run this blog today, and it consistently earns us six figures per month. Since then, we also started this website, where we teach others how to create successful blogs.
Together, these blogs earn us a combined $100,000/month!
I tell you all of this to illustrate that we have two successful blogs in two completely different niches, so we know a thing or two about the process of finding your blog niche.
Table of Contents (Jump Down)
Before we get into the nitty-gritty… Let’s make sure we have the basics covered.
What is a Niche in Blogging?
A blog “niche” is essentially the specific market that you are targeting with the content on your blog. This niche can be as broad or specific as you want it to be.
Here is an example:
- Broad Niche: Pugs
- More Specific Niche: Pug Enthusiasts in Seattle, Washington
Generally, the more specific you get with your niche, the more passionate your followers will be.
That’s because not only do they love pugs, but they ALSO live in Seattle, WA. It makes your content even more relatable than the rest of the content out there just for pug lovers.
The flip side is that if your niche is TOO specific, you will reach fewer people (i.e. everyone outside of Seattle, WA that also loves pugs).
It’s a balancing act, and we encourage you to be specific enough that you’re not trying to reach the masses (these websites will be more competitive).
But more on that later…
Types of Blogs that Make Money
You might next be wondering how all of this ties into making MONEY. 🤑
The truth is that almost every type of blog can make some amount of money.
We are firm believers in this because we have seen some seriously wacky topics monetized to over six-figures.
Making money with your blog seems to be more about the creativity and problem-solving abilities of the blogger rather than the particular niche you are in.
But if you are asking this question, I think I what you really want to know…
“What are the MOST profitable blogging niches?”
We came up with this list based on a few factors:
- Proven models of success,
- Cost per click on Google,
- And personal experience in each.
Naturally, we may be a little biased — but here’s the rundown as far as we can see as professional bloggers.
1. Making Money Online
Whoops — Did I just let the cat out of the bag???
You’re currently on a blog teaching you how to make money blogging telling you that teaching people how to make money is the best way to make money.
Yes, we’re here to tell you that money blogs are very high-earners. That’s generally because you can charge higher prices for products and people will spend more money if they believe that they can make it back.
So does that mean that this is your best bet to get started?
You can’t teach people how to do something if you haven’t done it already yourself. At that point, you’re just teaching theory and that’s dishonest at best and lying at worst.
Just to be clear… We didn’t start out teaching people how to make money online.
As I said before, we started our health and wellness blog first. We were consistently earning $20,000/month with that blog well before we started Create and Go, which was first about Pinterest traffic…
And on that note… We earned as much as $40,000 in a single MONTH with our health and fitness blog! So there’s some proof that you absolutely can earn a bunch in other niches!
Here are some great examples of other blogs making bank (over $10k per month) in this space:
2. Financial Guidance
Finance blogs are a very close second because they are still about MONEY. Saving money is essentially making money, especially when you can scale it.
A lot of finance bloggers also dip into the “making money” area as well because they are so closely related.
A couple of our favorite blogs in this space are:
3. Investing (Stocks, Cryptocurrency, Etc.)
You’re probably noticing that we’re still skirting around money… We’ve talked about making it, saving it, and now we’re talking about INVESTING it.
I think it’s slightly less popular, or perhaps competitive is the right word, because it does require a higher level of knowledge than making money or saving it.
There is also a massive rising opportunity for the cryptocurrency space for those who are into that sort of thing.
4. Lifestyle and Influencer
When I first heard that Kim Kardashian makes $100,000+ per Instagram post, I, like probably many of you right now, wanted to throw my laptop through a window.
But that’s how it is. Perhaps it all started with her butt, but Kim K has built an empire for herself.
Made even more popular by Instagram… The new and crazy profitable niche is that of the lifestyle blogger or influencer model.
What does this look like?
Anything from fashion to food to makeup to whatever the heck you want to share about your personal life. People care more about YOU than anything else.
If you grow a big enough following, you can partner with sponsors to pay you fat stacks to be featured on your blog, Instagram account, etc.
- A lot of travel bloggers fall into this category like World of Wanderlust because travel can be a lifestyle for some.
- It’s A Lovely Life is another great example which reportedly makes over $38,000 blogging about family life.
- In another example, we have Olesya Rulin at Girl Across the Blvd who leveraged her blog posts and content to become Instagram famous (140,000 + Followers).
The possibilities are endless, my friends.
5. Health and Fitness
People are always looking for new ways to look sexy naked.
And at least far as America is concerned…
The weight loss niche grows ever more popular as our waistlines grow larger.
There are also SO many sub-niches in the overall category of “Health and Fitness” as well – Vegan, Paleo, Keto, Crossfit, Yoga, Beach Body, Abs, etc. – combined with the fact you can mix and match these to whatever style fits you. The possibilities are endless.
As we said before, our first successful blog, Avocadu, is in the health and wellness niche (more specifically weight loss and yoga) and currently generates us six figures per month.
You can read more about how we monetize this blog in our guide on how to make money blogging.
I had no clue about how big this was until I started doing my research. Shockingly, it’s one of the most popular topics in the world for blogging.
A lot of fashion bloggers also move into the category of “lifestyle,” because they also blog about makeup, food, etc.
It makes sense because if I love your outfits and think you’re beautiful, I’ll also probably be curious what makeup you use to complete your outfit and what diet you’re own that makes that outfit look so damn good!
Some great examples of fashion bloggers making a killing are:
- The Blonde Salad (reportedly bringing in over 10 million from starting a fashion line)
- Song of Style (Millions of IG followers, so I’m sure she’s doing well)
7. Recipes and Food
Recipe and food blogs are harder to monetize than most niches, but what they lack in users wanting to spend money, they make up for with MASSIVE traffic.
Blogs like Pinch of Yum pull in multiple MILLIONS of visitors every month, and this is no easy feat in any niche.
Thankfully, most blogs don’t need NEAR as much traffic to be successful. Depending on how you monetize, you can make just as much with 1/10th of the traffic.
Most recipe and food blogs rely on high numbers to bring in ad revenue because without a best-selling cookbook on Amazon, it can be harder to monetize these types of websites.
Some other awesomesauce bloggers and leaders in this area are:
So, What Blog Niche Should I Choose?
Hold on there, cowboy! (We’re from Texas 🤷🏻♀️).
Before you get too far down this path of figuring out which blog niche is right for you, we want to discuss some of the common mistakes people make during this process.
Knowing these mistakes will help you make a better decision and avoid some of the common pitfalls many people make.
Speaking from experience with a failed blog, you don’t want to go there!
Mistake #1: Soul-searching for your “passion.”
This may go against a lot of what you hear out there, but here’s the rub, people:
It’s totally great to blog about the things you are passionate about. You should, and we encourage it!
It’s not totally great to spend weeks soul-searching on some internal wild goose chase to “find” your passions.
A LOT of new bloggers get really hung up here and it keeps many of them from actually getting started.
The stars don’t have your answers.
Why? Because science and societal examples alike have clearly shown us:
Passions are not “found”. They are developed over time based on trial and error and discovering what we like and. what we are good at.
We aren’t just born with a passion for particular things or activities. But we do develop skills and hobbies based on our experiences.
If you don’t feel like you have any existing passion for a topic or hobby, don’t fret. We’ll help you out with that in the next section!
Mistake #2: Starting out in a niche you know nothing about just because it’s profitable.
This is a mistake. A BIG one.
It goes back to what we said earlier about teaching about money or some other topic you don’t actually have any experience in.
You will end up hypothesizing and theorizing and it will show in your writing.
It’s not a get-rich-quick strategy but it is a quick and easy way to break trust with your audience. Besides, as we said before, there are plenty of people making awesome money in other niches:
- Doug the Pug makes $100,000k per month selling pug products.
- Survival Life makes $1,000,000+ per month in the survival space.
- DIY Ready makes $100,000 per month in DIY.
The key here is to avoid selecting a topic you don’t enjoy just because you think you can make more money or easy money with it.
If you’re still unconvinced, check out our article on successful blogs in various niches:
Mistake #3: Avoiding competition with popular blog niches.
Do you want to know a little blogging secret most people miss when searching for niche blog ideas?
Competition in the blogging world is a good thing!
Because people are making money there!
There’s nothing wrong with entering what you may believe is an “oversaturated” market.
There is always room at the top and if it’s that competitive, there is also TONS of search volume (aka traffic) to go around!
Our health and wellness blog is a perfect example of this. Weight loss is one of the most searched topics in the WORLD. But we were able to jump in and make six figures with our little health blog in just a few months of getting started.
Just make sure that your product is differentiated enough from what’s out there already and know how to market it specifically to your audience.
Create your own articles and products based on YOUR personal experience and how YOU can personally help other people.
That will make it much harder to go wrong.
People can see your intentions and don’t mind being sold to if it’s done in the right way!
So now that you know what not to do when starting a blog, let’s move on to actually finding some niche blog ideas!
For all of you preferred video learners out there, here is a quick video of niche blog ideas from our Youtube Channel below.
If you’re still not sure which blog niche is right for you, these three steps below should give you a better idea!
1. What topic do you have trouble shutting up about?
A blog is essentially just an ongoing conversation between you and your readers. Sure, it’s a little one-sided. But people are still reading, commenting, and taking action because of what you write.
Being a former vegan and a personal trainer, health, fitness, and dieting were what Alex and I couldn’t shut up about.
And we lived it, too. We ate healthly and worked out most days — and we enjoyed it. We were so into it that our friends would ask us for advice.
So when we started our first blog, the only topic that made any sense for us was health!
This is also a similar process of what to led to start Create and Go. We were both business majors in college and as we grew our first blog, our absolute favorite part about it was actually not the fulfillment of helping others lose weight.
It was the growth of our online business that we enjoyed the most. The sales and marketing aspects of it.
We wanted to teach others about the strategies that we learned to grow our first online business. And that’s what we do now through our blogging courses.
We all have something in our lives that we can’t shut up about. Parenting, dogs, politics, or maybe something way stranger than that… What’s your thing?
Do not overcomplicate this and violate mistake #1 by soul-searching too much. What do you like? It should be a natural thing.
2. Start with a broader topic and work down to 3-5 sub-topics that you’re interested in.
The broad niche/topic of our health and wellness blog is Healthy Living, but the sub-niches or sub-topics are what makes the real money for our blog.
This goes back to what we said at the beginning of this article with the importance of being specific and targeted with your content.
We tried quite a few sub-topics about health and fitness when starting Avocadu:
- Flat stomach secrets
- General weight loss
- Detoxing and cleansing
- Product Reviews
We started with too many. We didn’t really know what we were doing at the time, to be honest.
But when we started generating traffic from Pinterest, we quickly learned what topics our readers enjoyed the most: Weight Loss and Yoga.
Unless you already KNOW that your topic is specific enough (i.e. pug lovers from Seattle, WA), we recommend starting with 3-5 broader topics and consider narrowing it down as you go along.
Just for the sake of another example… Create and Go is about blogging, but our main sub-topics include:
- Starting your first blog
- Driving traffic to your blog
- Monetizing your blog
That is EXACTLY how a good blog is set up. One big topic and a few sub-topics based on things people actually want and need.
3. Let your audience decide.
You’ll find that you enjoy writing about some topics much more, and that’s great. But you also have to be open to the fact that your audience may also enjoy some topics more than others.
You should be open to evolving and changing your content over time if your audience is begging for more something.
Of course, you don’t have to. But…
You’ll find that helping others comes with a tremendous amount of satisfaction and the more people you reach, the more you can help.
If you’re more on the “not quite sure” side, it’s probably better to start out a little broader and narrow down as time goes and you find what you enjoy writing about most or what your audience tends to like most.
Just remember: Overthinking about this stuff is the enemy, and no one will read your blog if you focus too much on yourself over your readers. Let them decide.
Your job is to only create awesome content!
Here’s a final summary of the content and some additional resources.
Most profitable blogging niches:
- Financial Guidance
- Health and Fitness
- Recipes and Food
Common mistakes new bloggers make when selecting a blog niche:
- Soul-searching. Passions are not born within us. They are developed over time.
- Choosing a blog niche you don’t really know anything about or enjoy.
- Avoiding competition because you believe the market is “oversaturated.”
Steps to selecting your blog niche:
- Select a topic you enjoy talking about.
- Consider narrowing it down to 3-5 sub-topics related to the broader topic.
- Be open to changing your focus over time as you learn what your audience is most interested in.
If you enjoyed this article on blog niche ideas or have any questions for us, please leave them in the comments section below! We’d love to hear from you!