There is a lot of debate surrounding selecting the right blog niche these days…
One blog says: “Follow your passions!”
Another blog says: “Screw your passions! Follow the money!”
Yet another blog says: “Go with your gut and do something original!”
And yet another says, “Do keyword research and analyze ALL THE THINGS!”
Instead of joining the masses and debating the “passion vs popularity” cesspool of thought bloggers have been swimming around for years, I’m just going to show you some PROOF.
Proof not only that you can make lots of money in these 10 popular niches, but proof that there are plenty of bloggers making fat stacks in strange and fun niches they are passionate about.
Finally, I’m going to end by giving you a simple rubric for selecting your perfect niche.
I doubt this will even be your first post reading about selecting the perfect blog niche…
If you’re new to the website, let me just tell you a little bit about us, how we got started, and why this is going to help you A LOT when selecting the perfect blog topic.
My name is Lauren, and my business partner, Alex, and I started our first website in the health and fitness niche. Alex had been a certified personal trainer for years, and I was previously a pretty hardcore vegan for a couple of years.
We were both really passionate about all things health and wellness, so we decided to blog about it!
Our first blog wasn’t an immediate success. In fact, it failed quite spectacularly.
But we came back swinging, and our second health and wellness blog was a home run!
We were able to earn $103,457.58 in our first year with this blog, and we now earn over $100,000 per MONTH blogging!
I tell you all of this to illustrate that we have two successful blogs in two completely different niches, so we know a thing or two about starting a blog the right way and the process of finding your blog niche.
We’re also going to show you 10 popular and profitable blog niches that still work to this day.
Let’s get started…
Table of Contents
Before we get into the nitty-gritty… Let’s make sure we have the basics covered.
What is a Niche in Blogging?
A blog “niche” is essentially the specific market that you are targeting with the content on your blog. This niche can be as broad or specific as you want it to be.
Here is an example:
- Broad Niche: Animals
- More Specific Niche: Pug Enthusiasts
Generally, the more specific you get with your niche, the more passionate your followers will be.
That’s because not only do they love dogs, but they REALLY love pugs. It makes your content even more relatable than the rest of the content out there just for dog lovers.
The flip side is that if your niche is TOO specific, you will reach fewer people.
It’s a balancing act, and we encourage you to be specific enough that you’re not trying to reach the masses (these websites will be more competitive).
But more on that later…
What Kinds of Blogs will Make Money?
You might next be wondering how all of this ties into making MONEY. ?
The truth is that almost every type of blog can make some amount of money.
We are firm believers in this because we have seen some seriously wacky topics monetized to over six-figures.
Making money in the online world is about the creativity and problem-solving abilities of the individual blogger rather than the particular niche you are in.
But if you are asking this question, I think I what you really want to know…
“What are the MOST profitable blogging niches?”
We came up with this list based on a few factors:
- Proven models of success,
- Cost per click on Google,
- And personal experience in each.
Here’s the rundown as far as we can see as professional bloggers.
1. Making Money Online
Whoops — Did I just let the cat out of the bag???
You’re currently on a blog teaching you how to make money blogging telling you that teaching people how to make money is the best way to make money.
Yes, we’re here to tell you that these types of blogs are very high-earners. That’s generally because you can charge higher prices for products and people will spend more money if they believe that they can make it back.
So does that mean that this is your best bet to get started?
People are going to most identify & trust people who have actual experience in doing something.
Don’t be that lame guy or gal teaching people how to start an online business with no actual experience in the topic!
As I said before, we created our health and wellness blog first. We were consistently earning $10,000/month with that blog well before we started Create and Go…
And on that note… We earned as much as $40,000 in a single MONTH with our health and fitness blog before we ever taught people how to make money online!
This is why we are successful.
We did the damn thing and proved we could before we taught it to anyone else!
Even if you eventually want to get into this space, start in some other niche first to prove your salt. It will be a much easier path, trust me!
Here are some great examples of other blogs making bank talking about making bank (over $100k per month):
2. Financial Guidance
Finance blogs are a very close second here because they are still about MONEY. Saving money is essentially making money, especially when you can scale it.
A lot of finance bloggers also dip into the “making money” area as well because they are so closely related.
A couple of our favorite blogs in this space who are making over 10k per month:
3. Investing (Stocks, Cryptocurrency, Etc.)
You’re probably noticing that we’re still chatting about money… We’ve talked about making it, saving it, and now we’re talking about INVESTING it.
I think it’s slightly less popular, or perhaps competitive is the right word, because it does require a higher level of knowledge than making money or saving it.
4. Lifestyle and Influencer
When I first heard that Kim Kardashian makes $100,000+ per Instagram post, I, like probably many of you right now, wanted to throw my laptop through a window.
That’s absurd and this gif isn’t helping…
But that’s the reality of how powerful influencers have become.
Perhaps it all started with her butt or an adult film, but Kim K has built an empire for herself.
Made even more popular by Instagram… The new and crazy profitable niche is that of the lifestyle blogger or influencer.
What does this look like?
It’s a blog where people care more about YOU than anything else.
If you grow a big enough following, you can partner with sponsors to pay you fat stacks to be featured on your blog, Instagram account, etc.
In another example, we have Olesya Rulin at Girl Across the Blvd who leveraged her blog and content to become Instagram famous (140,000 + Followers).
The possibilities are endless, my friends.
5. Health and Fitness
People are always looking for new ways to look sexy naked.
And at least far as America is concerned…
The weight loss niche grows ever more popular as our waistlines grow larger.
There are also SO many sub-niches in the overall category of “Health and Fitness” as well – Vegan, Paleo, Keto, Crossfit, Yoga, Beach Body, Abs, etc. – combined with the fact you can mix and match these to whatever style fits you.
Here are some great examples:
The possibilities are as endless as the profits.
As we said before, our first successful blog was in the health and wellness niche (more specifically weight loss and yoga) and we were able to take it to over $20,000/month!
I had no clue about how big this was until I started doing my research.
It’s one of the most popular topics in the world for blogging.
A lot of fashion bloggers also move into the category of “lifestyle,” because they also blog about makeup, food, etc.
It makes sense because if I love your outfits and think you’re beautiful, I’ll also probably be curious what makeup you use to complete your outfit and what diet you’re own that makes that outfit look so damn good!
Some great examples of fashion bloggers making a killing are:
- The Blonde Salad (reportedly bringing in over 10 million from starting a fashion line)
- Song of Style (Millions of IG followers, so I’m sure she’s doing well based on the Kim K lifestyle)
7. Recipes and Food
Recipe and food blogs are harder to monetize than most niches, but what they lack in users wanting to spend money, they make up for with MASSIVE traffic.
Blogs like Pinch of Yum pull in multiple MILLIONS of visitors every month making her well over $50,000/m in profits.
Thankfully, most blogs don’t need NEAR as much traffic to be successful. Depending on how you monetize, you can make just as much with 1/10th of the traffic.
Most recipe and food blogs rely on high numbers to bring in ad revenue because, without a best-selling cookbook on Amazon, it can be harder to monetize these types of websites.
Some other awesomesauce bloggers who are making it rain dollar bills are:
People LOVE their animals almost as much as they love their kids these days.
Remember the pug example from earlier?
Well, the website Doug the Pug reportedly sells millions of dollars of merchandise every year.
Plenty of proven websites like Here Pup also pull in well over $10,000/m in affiliate marketing.
Travel blogs are also a little harder to monetize than most niches, but what they lack in users wanting to spend money, they make up for with MASSIVE traffic and ad real estate.
Travel blogs get TONS of traffic because people love to look at pretty travel photos.
Successful examples like World of Wanderlust allow these bloggers to not only travel but get paid really well while doing so.
It’s A Lovely Life is another great example that reportedly makes over $138,000 blogging about family life.
People love their kids.
A passionate mom with a credit card is probably the most powerful influence in marketing today.
I have yet to know a more lucrative or profitable fan base.
So, What Blog Niche Should I Choose?
Hold on there, cowboy! (We’re from Texas ??♀️).
While reading about successful bloggers probably has wet your pallet with ideas of fame and fortune, let’s look into some of the common mistakes new bloggers make with niche hunting…
Knowing these mistakes will help you make a better decision and avoid some of the common pitfalls many people make.
Speaking from experience with a failed blog, you don’t want to go there!
Mistake #1: Soul-searching for your “passion.”
This may go against a lot of what you hear out there, but here’s the rub, people:
It’s totally great to blog about the things you are passionate about. You should, and we encourage it if you have something in mind!
The mistake people make is spending weeks soul-searching on some internal wild goose chase to “find” their passions.
A LOT of new bloggers get really hung up here and it keeps many of them from actually getting started.
The stars don’t have your answers.
Because passions are not “found.” They are developed over time based on trial and error and discovering what we like and what we are good at.
We aren’t just born with a passion for particular things or activities. But we do develop skills and hobbies based on our experiences.
If you don’t feel like you have any existing passion for a topic or hobby, don’t fret. We’ll help you out with that in the next section!
Mistake #2: Beginning in a blog niche you know nothing about just because it’s profitable.
This is a mistake. A BIG one.
It goes back to what we said earlier about teaching about money or some other topic you don’t actually have any experience in.
You will end up hypothesizing and theorizing and it will show in your writing.
It’s not a get-rich-quick strategy but it is a quick and easy way to break trust with your audience. Besides, as we said before, there are plenty of people making awesome money in other niches:
- Survival Life makes $1,000,000+ per month in the survival space.
- DIY Ready makes $100,000 per month in DIY.
The key here is to avoid selecting a topic you don’t enjoy just because you think you can make more money or easy money with it.
Mistake #3: Avoiding competition with popular blog niches.
Do you want to know a little blogging secret most people miss when searching for niche blog ideas?
Competition in the blogging world is a good thing!
Because people are making money there!
There’s nothing wrong with entering what you may believe is an “oversaturated” market.
There is always room at the top and if it’s that competitive, there is also TONS of search volume (aka traffic) to go around!
Our health and wellness blog is a perfect example of this. Weight loss is one of the most searched topics in the WORLD. But we were able to jump in and make six figures with our little health blog in just a few months of getting started.
Just make sure that your product is differentiated enough from what’s out there already and know how to market it specifically to your audience.
Create your own articles and products based on YOUR personal experience and how YOU can personally help other people.
That will make it much harder to go wrong.
People can see your intentions and don’t mind being sold to if it’s done in the right way!
So now that you know what not to do, let’s move on to actually finding your perfect blog niche!
For all of you preferred video learners out there, here is a quick video of niche blog ideas from our YouTube Channel below.
If you’re still not sure which blog niche is right for you, these three steps below should give you a better idea!
1. What topic do you have trouble shutting up about?
A blog is essentially just an ongoing conversation between you and your readers. Sure, it’s a little one-sided. But people are still reading, commenting, and taking action because of what you write.
Being a former vegan and a personal trainer, health, fitness, and dieting were topic Alex and I couldn’t shut up about.
And we lived it, too. We ate healthily and worked out most days — and we enjoyed it. We were so into it that our friends would ask us for advice.
So when we created our first blog, the only topic that made any sense for us was health!
This is also a similar process of why we started Create and Go.
We were both business majors in college and as we grew our first blog, our absolute favorite part about it was actually not the fulfillment of helping others lose weight.
It was the growth of our online business that we enjoyed the most. The sales and marketing aspects of it. We talked about it all the time!
We wanted to teach others about the strategies that we learned to grow our first online business. And that’s what we do through our blogging courses.
We all have something in our lives that we can’t shut up about. Parenting, dogs, politics, or maybe something way stranger than that… What’s your thing?
Do not overcomplicate this and violate mistake #1 by soul-searching too much. What do you like? It should be a natural thing.
2. Start with a broader topic and work down to 3-5 sub-topics that you’re interested in.
The broad niche/topic of our health and wellness blog is Healthy Living, but the sub-niches or sub-topics are what make the real money.
This goes back to what we said at the beginning of this article with the importance of being specific and targeted with your content.
We tried quite a few sub-topics about health and fitness when starting our first blog:
- Flat stomach secrets
- General weight loss
- Detoxing and cleansing
- Product Reviews
We started with too many. We didn’t really know what we were doing at the time, to be honest.
But when we started generating traffic from Pinterest, we quickly learned what topics our readers enjoyed the most: Weight Loss and Yoga.
Begin by thinking about a broad topic you would enjoy writing about, let’s say parenting, and narrow it down to a couple of sub-topics you would enjoy connecting with an audience over (best products and dealing with behavior issues).
3. Let your audience decide.
You’ll find that you enjoy writing about some topics much more, and that’s great. But you also have to be open to the fact that your audience may also enjoy some topics more than others.
You should be open to evolving and changing your content over time if your audience is begging for more something.
Of course, you don’t have to. But…
You’ll find that helping others comes with a tremendous amount of satisfaction and the more people you reach, the more you can help.
If you’re more on the “not quite sure” side, it’s probably better to start out a little broader and narrow down as time goes and you find what you enjoy writing about most or what your audience tends to like most.
Just remember: Overthinking about this stuff is the enemy, and no one will read your blog if you focus too much on yourself over your readers. Let them decide.
Your job is to write awesome blog posts!
Here’s a final summary of the content and some additional resources.
Most profitable blogging niches:
- Financial Guidance
- Health and Fitness
- Recipes and Food
Common mistakes new bloggers make when selecting a blog niche:
- Soul-searching. Passions are not born within us. They are developed over time.
- Choosing a blog niche you don’t really know anything about or enjoy.
- Avoiding competition because you believe the market is “oversaturated.”
Steps to selecting your blog niche:
- Select a topic you enjoy talking about.
- Consider narrowing it down to 3-5 sub-topics related to the broader topic you care about.
- Be open to changing your focus over time as you learn what your audience is most interested in.
Once you’ve got that perfect niche in mind it’s time to get started!
If you enjoyed this article on blog niche ideas or have any questions for us, please leave them in the comments section below! We’d love to hear from you!
Lauren has been a professional blogger since 2016. With a degree in accounting, she has taken her life experience and business knowledge and used it to grow two blogs, Avocadu and Create and Go, to 6 and 7 figures. She is a traveling digital nomad working from around the world. Read her inspiring story on how she went from broke and frustrated to $100,000/month blogging in 3 years.