Welcome to our post for brand new bloggers on blog niche ideas where we’re going to show you exactly how to find a fun and profitable blog niche that you’ll enjoy blogging about.
We’re going to show you the 8 most profitable niches, 3 common mistakes people make when finding their niche, and 3 easy steps to select blog niche!
For those of you that don’t know, Lauren and I started blogging around 2 years ago and now earn over $100,000/month as full-time bloggers.
We have two successful blogs in two completely different niches, so we know a thing or two about the process of finding your blog niche. Let’s start with the basics…
What is a Niche in Blogging?
A specialized section of people. A group. A tribe. A community of people interested in a related topic. Niches can be broad: “Healthy Living” or more concentrated: “Pug Enthusiasts in Seattle, Washington.”
Let’s start by addressing a few major points as far as blog niches are concerned…
Types of Blogs that Make Money
First off, you may be wondering about what KINDS of blogs make money.
The truth is that every type of blog can make some amount of money.
I am a firm believer in this because I have seen some seriously wacky topics monetized to over six-figures. Making money blogging seems to be more about the creativity and problem-solving abilities of the blogger instead of any particular niche.
But if you asked this question, I know what you really want to know – “What are the most profitable blogging niches?” so you can get a leg up on the game…
8 Most Profitable Blog Niches
I created this list based on a few factors. Proven models of success, cost per click on Google, and personal experience in each. Naturally, I may be a little biased but here’s the rundown as far as I can see as a professional blogger.
Here is a brief overview of the most profitable blog niches that we will cover:
- Making Money Online
- Financial Guidance
- Investing (Stocks and Cryptocurrency)
- Health and Fitness
1. Making Money Online
Whoops, did I just let the cat out of the bag???
You’re currently on a blog teaching you how to make money blogging telling you that teaching people how to make money is the best way to make money.
Well, this isn’t some Freudian slip and this also does not mean you should start in the “make money online” niche.
We didn’t just start out teaching people how to make money online. We first MADE THE MONEY with our first blog a completely different niche!
This blog, Create and Go, was not started until AFTER we were making over $10,000/month with our health and wellness blog.
Teaching about making money online before you’ve made any money online is dishonest and misleading.
More about this in the myths section coming up…
Other blogs making bank (over 10k per month) in this space that I personally like are:
2. Financial Guidance
I think this ends up as the number 2 simply because talking about spending money or saving money is about as close to making money as you can get.
People do seem eager to pull out their credit cards a bit more in this niche and there are TONS of finance bloggers clearing $10,000/month easy.
A couple of my favorites are:
3. Investing (Stocks and Cryptocurrency)
This is like financial guidance, but most of the finance bloggers out there are talking about saving money and not as much about investing it.
There is also a massive rising opportunity for the cryptocurrency space for those who are into that sort of thing. I know plenty of people on YouTube making a killing and it will be only a matter of time before some bloggers emerge from the weeds boasting fat income reports.
4. Lifestyle / Influencer
When I heard Kim Kardashian made $100,000+ per Instagram post, I, like probably many of you right now, wanted to throw my laptop through a window.
But I’m not here to argue the ethics of paying a woman 3x the average teacher’s salary for a single butt selfie on Instagram. I’m here to show you the facts.
This new and crazy profitable niche is the lifestyle/influencer model and you too can get a piece of the action.
This is where you share your life online to become sort of internet famous. With this following, you can partner with sponsors to pay you fat stacks to be featured on your blog.
- An example of someone who does this well is Abby from Just a Girl and Her Blog where she does a good job balancing her personal life posts with relevant/helpful posts her audience enjoys.
- It’s A Lovely Life is another great example which reportedly makes over $38,000 blogging about family life.
- In another example, we have Olesya Rulin at Girl Across the Blvd who’s leveraging blog posts and content to become Instagram famous (140,000 + Followers).
Possibilities are everywhere my friends.
5. Health and Fitness
People are always looking for new ways to look sexy naked. There are so many variations to this niche as well – Vegan, Paleo, Crossfit, Beach Body, Abs, etc. – combined with the fact you can mix and match these to whatever style fits you, the possibilities are endless.
Our first successful blog, Avocadu, is in the health and wellness niche (more specifically weight loss and yoga) and currently generates average revenues of $20,000 per month.
I had no clue about how big this was until I started doing my research. Shockingly, it’s one of the most popular topics in the world for blogging.
I think it has something to do with lots of girls being attracted to it and it’s also very visual. Some great examples of fashion bloggers making a killing are:
- The Blonde Salad (reportedly bringing in over 10 million from starting its own fashion line)
- Song of Style ( she’s got 3.4 million Instagram followers so she’s doing well)
- Gal Meets Glam
7. Recipes / Food Blog
Recipe and food blogs are harder to monetize than most niches, but what they lack in users wanting to spend money, they make up for with MASSIVE traffic.
Blogs like Pinch of Yum pull in multiple millions of visitors every month. For perspective, if I had multiple millions of readers on Create and Go, we’d be clearing 1 million per month easy.
We get less FAR traffic to this blog, but our products are priced higher. With massive traffic, even very low-priced products will net you some serious cash.
Some awesomesauce bloggers and leaders in this area are:
8. Mixed Blog
Honestly, when it comes to blogging, you can take any of the points above and mix and match them. Another example of a this is our good friend Alexis Schroeder and her blog, FITnancials.
She talks about both finances and her journey to losing 60 pounds. Last month was her first to clear $10,000 per month and she’s crushing it.
So, what blog niche should I choose?
Well hold on there cowboy, the hay isn’t in the barn just yet (I’m from Texas and will go ahead an apologize now for the analogies).
Let’s look at the mistakes people make during this process to help you better narrow down your selection.
3 Big Mistakes New Bloggers Make When Finding a Blog Niche
Mistake #1. Soul-searching for your “passion.”
This may go against a lot of what you hear out there, but here’s the rub, peeps:
I am not against using something you are passionate about or enjoy for your blog. You totally should… However, I am strongly against doing some sort of soul-searching or internal journey to “find” your passion for blogging.
The stars don’t have your answers.
Because the science and societal examples alike have clearly shown us:
Passions are not found. They are developed.
Nobody is born with a passion.
They develop it from trying lots of things and discovering what they are good at and what they like to do.
The big blogging mistake here is starting a blog based on some “passion” you have built up in your head and not using a skill you already have. Don’t worry though…
If you don’t feel like you have a real “passion,” developing your passion for your blog is easy over time!
We will walk you through the easy process of coming up with niche blog ideas in the step-by-step instructions below.
Mistake #2. Starting out in a niche you know nothing about just because it’s profitable.
This is a mistake.
If you are blogging about something you don’t know or actually enjoy, it will show in your writing.
This is also a quick and easy way to break trust with the people you’re talking to.
Besides, there are plenty of people making awesome money in other niches.
- Avocadu makes $20k + a month in health and fitness.
- Doug the Pug makes $100,000k per month selling pug products.
- Survival Life makes $1,000,000+ per month in the survival space.
- DIY Ready makes $100,000 per month in DIY.
The key here is to not select a topic you don’t enjoy just because that’s what people do to make money.
Have the confidence that there are examples of successful blogs in almost ANY NICHE of people making money.
Mistake #3. Avoiding competition with popular blog niches.
Do you want to know a little blogging secret most people miss when searching for niche blog ideas?
Competition in the blogging world is a good thing!
In fact, it’s a REALLY good thing.
Because people are making money there!
There’s nothing wrong with entering what you may believe is an “oversaturated” market. There is always room at the top and if it’s that competitive, there is also TONS of search volume (aka traffic) to go around!
Just make sure that your product is differentiated enough from what’s out there already.
Create your own articles and products based on YOUR personal experience and how YOU can personally help other people.
That will make it much harder to go wrong.
People can see your intentions and don’t mind being sold to if it’s done in the right way!
So now that you know what not to do when starting a blog, let’s move on to actually finding some niche blog ideas:
For all of you preferred video learners out there, here is a quick video of niche blog ideas from our Youtube Channel below.
. For more free blogging tips and tricks from the experts, make sure to subscribe to our Youtube channel!
2 Simple Steps to Finding Niche Blog Ideas
What topic do you have trouble shutting up about?
A blog is a long conversation.
Don’t think of it as anything more complex than that. It’s a conversation with a reader/readers and a writer that can extend over many months and even years.
Thus, exactly why Lauren and I started out writing about health and fitness. I was a former personal trainer, and she was a former vegan who loved running.
Health and fitness was a topic we would not shut up about and one that we discussed for hours.
So when we started out, the only topic that made any sense for us to be in was health and fitness! This is also what to led to the creation of Create and Go. Lauren has to constantly tell me to shut up and stop talking about business all the time.
I can’t help it. I effing LOVE talking about making money, business strategies, and helping people make more money online with a blog/website.
In my mind, the beauty of the internet age is the ability to free up your time and create an income online! It’s AMAZING. Thus, Create and Go was born.
We all have SOMETHING in our lives that we can’t shut up about.
Whether it’s parenting, dogs, politics, or whatever, the topic you talk about is what you should be blogging about!
Do not overcomplicate this and violate mistake #1 by soul-searching too much. Talk about what you like to talk about.
Start with a big topic and work down to 3-5 sub-topics that you’re interested in.
The broad niche/topic of Avocadu is Healthy Living, but the sub-niches or sub-topics are what makes the real money for our blog. Lauren and I tried quite a few sub-topics about health and fitness when starting Avocadu:
- Flat stomach secrets
- General weight loss
- Detoxing and cleansing
- Product Reviews
We started with too many.
We didn’t do this on purpose, but it was just a lucky accident from wanting to try everything that was popular on Pinterest to get traffic to our website.
Starting with 3-5 is ideal at the beginning and narrow it down as you go along.
Just for sake of another example, let’s use this blog. Create and Go is about helping people make money with a blog/website. Our current subtopics include:
Starting your first blog:
Driving traffic to your blog:
Actually making money from your blog:
That is EXACTLY how a good blog is set up. One big topic and a few sub-topics based on things people actually want and need.
Narrow down the sub-niche or sub-topics based on what people are responding to and what you’re enjoying writing about.
You’ll find that you enjoy writing about some topics much more than others and your audience may gravitate to certain subject areas. This will help you narrow down your topics.
Once you are blogging about a few sub-topics, let your readers and desires decide what content to produce.
This is a really important step in finding your blog niche.
Overthinking about this stuff is the enemy, and no one will read your blog if you focus on yourself over your readers. Let them decide.
Your job is to only create awesomeness! Example: If you enjoy talking about parenting and techniques for raising a well-adjusted kiddo, that’s perfect.
- Subtopic #1. Managing Time and Activities
- Subtopic #2. Summer Strategies
- Subtopic #3. Health Family Cooking Made Easy
- Subtopic #4. Help Your Kids Get Better Grades
- Subtopic #5. Family Time and Bonding Ideas
Finding blog niche ideas is really not THAT hard, and I hope I have demonstrated that with the content of this article.
Some additional questions you may have:
How does a blogger make money?
There are a variety of ways to make an income blogging in any niche. You can use ads, affiliate marketing, coaching, and others.
The truth is that blogs in different niches will be better monetized in different ways.
For more info make sure to check out our article on how to make money blogging where we show you how we reached $100,000/month in less than 3 years.
Also, chances are if you’re feeling more confident about your blogging niche you’ll be ready to select a domain name. We have an article on blog domain name ideas where you’ll be able to create a great, original name in 30 minutes or less.
Here’s a final summary of the content and some additional resources.
8 Most Profitable Blogging Niches:
- Make Money Blogging
- Financial Guidance
- Health and Fitness
- Recipes/Food Blog
- Mixed Blogs
What you should NOT be doing:
- Mistake #1. Soul-searching. Don’t hunt down a passion. Your passion will find you.
- Mistake #2. Finding a blog niche you don’t really know anything about or enjoy
- Mistake #3. Avoiding competition
What you SHOULD be doing:
- Step #1. Select a topic you enjoy talking about.
- Step #2. Work out 5 sub-topics you can talk about related to that subject.
- Step #3. Once you have begun blogging, let your audience/enjoyment decide on your sub-topics or sub-niches.
- 29 Best Tips for BEFORE You Start Your Blog
- How to Start a Profitable Blog
- How to Come Up With a Great Blog Name in 30 Minutes!
- What to Blog About: 4-Step Process to Finding Topics Readers Will Love
- How to Drive 300k+ Views to Your Blog for Free
Create something awesome today!
Alex & Laurenm
If you enjoyed this article on blog niche ideas or have any questions for us, please leave them in the comments section below!