How to Make Money on TikTok in 2024: The Ultimate Guide

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With over 800 million active users and counting, TikTok has become one of the most popular social media platforms in the world.

With its unique ability to capture attention with short videos and creative content, it’s no wonder why so many people have flocked to this platform.

If you’re looking for a way to get your message out or simply just have fun creating content, starting a TikTok account in 2024 can be an excellent idea that will bring many benefits.

In addition to having access to millions of potential customers who could see your product or service, you could also benefit from increased brand awareness and recognition as well as higher engagement rates than other platforms.

You can also create compelling video content that can easily go viral if done correctly – something that’s hard (if not impossible) on other platforms like Instagram or Twitter.

There are also plenty of tools available today which make it easier than ever before for anyone regardless of their experience level to create amazing TikTok videos quickly without breaking the bank on expensive equipment or software licenses.

In the past few years, TikTok has become explosively popular. Not only have people been using the platform for fun and entertainment but many of them have also found success in monetizing their accounts.

Whether you’re looking for a lucrative side hustle or just want to have some fun with your videos, there are plenty of ways to take advantage of what TikTok has to offer.

Why start a TikTok?

TikTok offers the potential for incredible outreach and engagement.

On a platform that allows you to post 15-60 second videos, you can easily get your message out there and reach your intended audience in no time.

With its unique tools like sound effects and filters, you can create incredibly captivating content that will increase your brand awareness and recognition.

If you create content with purpose and intent behind it, you can also start making money from your account through sponsorships or paid promotions!

Start Your Own TikTok in Just 3 Steps

1. Set up your profile. First and foremost, you need to set up your profile with a unique username as well as a profile picture and bio that will draw attention from potential followers.

2. Create content. Once you’ve got the basics of your account ready, it’s time to start creating!

You can use various tools available on the platform or even download apps like Veed which are designed specifically for TikTok content creators.

Veed TikTok video editor

3. Promote yourself. If you want to quickly grow your following, you should also start promoting yourself through various social media channels, going live, and sharing your videos with as many people as you can.

The Cathy Dean TikTok account

How much do TikTokers make?

How much money you can make on TikTok depends on the type of content you post, how many followers you have, and whether or not you monetize your account.

If done correctly, it’s possible to make a significant amount of money from sponsored posts and promotions – some TikTokers make upwards of $100k/month.

That said, even if you don’t earn money from your account, the potential for brand awareness and recognition is still there which can be invaluable in certain industries.

No matter what route you choose to take with your TikTok, starting an account can open up a world of possibilities when it comes to creative content creation and potential earnings!

Who Makes the Most Money on TikTok?

The TikTok users who make the most money are usually those with a large following and lots of engagement.

The current leading TikTok earners according to are:

1. Charli D’Amelio: $17.5 Million

A standout among TikTok’s leading earners, Charli (@charlidamelio) skyrocketed to success with her captivating dance clips.


@markballas1 dc @Jeremiah Mitchell

♬ Im up – Jorge 🧟‍♂️🍂

With an astounding 141.4 million followers and multiple lucrative partnerships with companies such as Hollister, Procter & Gamble, and Dunkin Donuts, she has also starred in a Hulu series along with sister Dixie plus a limited series on Snapchat!

2. Dixie D’Amelio: $10 Million

Dixie’s journey (@dixiedamelio) in music has been similar to her younger sister Charli’s, and they often collaborate together.

While Charli undoubtedly has more followers (141.4 million compared to Dixie’s 57.3 million) and larger income streams, that hasn’t stopped Dixie from blazing a path of her own as a pop singer.

3. Addison Rae: $8.5 Million

Addison Rae Easterling, better known as @addisonre, was among the first TikTokers to make waves on the platform. She began by sharing adorable and creative dance clips, leveraging her experience in competitive dancing.

Since then she has amassed 87.8 million followers and a grand total of 5.6 billion likes—an unbelievable feat! But that’s not all; Addison also capitalized on her success by launching Item Beauty, an online cosmetics store; plus securing a starring role in the upcoming movie “He’s All That.”

4. Bella Poarch: $5 Million

After a 2020 lip-synch video, Bella Poarch (@bellapoarch), rocketed to fourth place in terms of followers with 90 million and achieved the privileged status of one of TikTok’s highest earners.


Me encanta esta canción💖🥰


A former Navy veteran who served as a helicopter mechanic per Forbes, Poarch has also done ads for Google, Prada, and Tinder along with releasing her first single.

Thanks to this meteoric rise on the popular platform, she is now reaping all its rewards.

5. Josh Richards: $5 Million

Even before he started uploading lip-syncing and dancing shorts for his 25.6 million followers at @joshrichards, Josh had already established himself as an entrepreneur.

Before turning 18, he created the Ani Energy energy drink company, co-founded Talent X talent management agency, and Worked at Triller — a competitor to TikTok.

He has also launched a venture capital firm called Animal Capital and presented Barstool Sports podcast with Dave Portnoy.


I be giving my whole life story to random strangers that are just trying to wash their hands

♬ original sound – favclipsnewgirl

These are just the top earners and they have obviously accomplished a lot.

But keep in mind that there are plenty of up-and-coming creators who have managed to become successful with smaller followings by creating cleverly edited videos or by joining popular video trends.

As long as you’re creative and willing to put in the effort, it’s definitely possible to make money on TikTok!

Starting an account is only the beginning. From there, it’s all about how hard you work at taking advantage of every opportunity that comes your way.

How Many TikTok Followers Do You Need to Make Money?

To start making money on TikTok through the Creator Fund you must be a minimum of 18 years old and based in the US, UK, France, Germany, Spain, or Italy.

Your account should have 10K+ followers and generate at least 100K video views in the last 30 days and adhere to TikTok’s Community Guidelines and Terms of Service.

It is important to keep in mind this is just for the creator fund. There’s no specific number of followers needed to make money through other avenues because that depends more on your engagement.

But the higher the number of followers you have, the easier it will be for brands to take notice of you and more likely that they will offer you brand deals.

So if you don’t meet the requirements for the TikTok creator fund yet, don’t lose hope! Instead, try expanding your audience and creating engaging videos that can help spark conversations and get people talking about your brand.

Once you start receiving organic growth from viewers who actually love what you’re doing, then you’ll be in a much better position to start monetizing your content.

What to Keep in Mind Before Thinking of Monetization

Aside from TikTok’s creator fund, there are a few things you should keep in mind before you start trying to make money on TikTok.

Be Yourself

When it comes to how to make money on TikTok, the most important thing to remember is to be yourself.

It can be tempting to mimic other successful creators in an effort to gain more followers or views, but this will only make your content seem disingenuous and unoriginal.

If you want brands and viewers alike to take notice of you, then focus on creating videos that are true reflections of who you are as a person.

Showcase your unique skillset, humor, and creativity – these qualities will help set you apart from everyone else!

the cathy dean TikTok posts
@thecathydean: 68.8k followers

Create Unique Content 

Creating unique content is essential when it comes to monetizing your TikTok account.

With the platform being so saturated with content, standing out from the crowd is key in order to get noticed by brands and viewers alike.

Unique content will help make you stand out and spark conversations, which can be crucial for getting organic growth.

Ultimately, creating unique content is one of the most powerful tools available when it comes to making money on TikTok!

Find a Niche But Don’t Box Yourself In

One of the most important things you need to do is find a niche. Having a specific focus can help you create content that resonates with viewers and brands alike, increasing your chances of success.

But at the same time, it’s important not to box yourself in too much – as this can limit your potential for growth and creativity.

Finding a niche means having an area of expertise or interest that sets you apart from other creators on the platform.

This could be anything from makeup tutorials and fashion advice to cooking videos and life hacks – whatever makes sense for your unique skill set!

Once you’ve identified what yours is, then it’s just about creating TikTok content around that topic consistently over time so people start taking notice of your work.

Natale Bacon TikTok posts

At the same time though, don’t forget that there are still many opportunities outside of your chosen niche if something else catches your eye or piques your interest.

For example, if you’re primarily focused on beauty tutorials but decide to post some dance videos every once in a while – go ahead!

You never know who might take notice and appreciate seeing something different from what they usually expect from you.

Get to Know Your Audience 

Getting to know your audience is an essential part of becoming successful on TikTok.

Knowing who you are creating content for and understanding their wants, needs, and interests can be the key to success when it comes to making money from your videos.

By getting a better understanding of the people who follow you, you will have a better idea of what kind of content resonates with them and what type of videos they would like to see more often.

This knowledge will also help inform the types of collaborations or sponsorships that could be beneficial for both parties involved.

Additionally, taking the time to get to know your audience can help create a sense of community among viewers which in turn increases engagement levels – something brands look out for when deciding if they want to work with particular creators or not.

So don’t underestimate the power that knowing your audience has in terms of monetizing your account!

Find Your Competition 

Finding your competition is essential to success as well.

Knowing who else is creating content in the same niche as you can help inform what type of videos are resonating with viewers, and how you can improve your own content to stand out from the crowd.

It also allows you to get a better understanding of what types of collaborations or sponsorships could be beneficial for both parties involved.

By keeping an eye on competitors, you will have an insight into their strategies that can help inform yours and ensure that your content remains unique and engaging.

Ultimately, finding competition is one of the most powerful tools available when it comes to making money on TikTok!

Rinse and Repeat what Works

Once you have identified your niche and found out who your competition is, the next step to success on TikTok is to rinse and repeat what works.

By consistently creating content that resonates with viewers, you can build up a loyal following that will be more likely to engage with your videos.

This in turn increases the chances of getting organic growth as well as potential collaborations or sponsorships from brands.

Rinsing and repeating winning strategies also allows you to get better at honing in on what content resonates best with viewers so you can continue making great content they love!

Now let’s talk about how to actually make money!

8 Ways to Make Money in TikTok in 2024

Fortunately, there are plenty of ways for aspiring entrepreneurs to monetize on TikTok.

So let’s discuss eight different ways you can start making money on TikTok in 2024.

Sell Products

Selling merchandise or products is one of the most popular ways people start learning how to make money on TikTok.

With the help of this platform, you can easily reach a large audience and sell products directly from your videos.

You can also set up an online store or link to a third-party store in order for viewers to purchase items featured in your content. You can also use Linktree or an alternative to add links to your products in your profile.

Creating fun unboxing experiences with these products will draw attention and encourage people to buy them. You can also further incentive purchases by offering exclusive discounts or promotions.

So if you’re looking for creative ways to monetize on TikTok then consider selling merchandise as it’s sure to drive sales!

Paid sponsorships are a great way for TikTok users to make money. By collaborating with brands and creating sponsored content, you can earn an income from your videos.

This type of monetization requires some work on behalf of the creator but it can be very lucrative if done correctly.

When working with sponsors, you will need to create compelling videos that meet their objectives while also resonating with your audience.

You should also ensure that the content is appropriate for both parties involved and does not violate any platform policies in order to maximize earnings potential.

Additionally, it’s important to keep track of how well the sponsored content performs so you know what works best for future collaborations or sponsorships.

Affiliate Marketing

Affiliate marketing is another extremely popular way to make money on TikTok. By promoting products or services from other companies in their videos, creators can earn an income through commission-based sales.

Taking advantage of this monetization opportunity necessitates some initial research and effort from the creator, yet is extremely rewarding if done properly.

To be a successful affiliate marketer, you must create compelling content that entices your viewers to follow your links and purchase the items presented in your videos.

It’s also really important to keep track of how well content centered around affiliate marketing is performing so you can adjust your strategies accordingly.


Running ads on TikTok is another great way to make money.

By signing up with a third-party ad network and displaying their content in your videos, you can earn income through the generated views.

When running TikTok ads, take into consideration the type of ads that are appropriate for your target audience and ensure that they fit within your niche.

Also, remember to keep track of how well these advertisements perform so you can continue optimizing them for maximum earnings potential!

Live Streams

Live streams are a great way to make money on TikTok. These broadcasts give creators the ability to engage with their fans in real time and earn income from donations, subscriptions, and tips.

For this monetization opportunity to be successful, it’s important to provide viewers with compelling content that will encourage them to interact and donate.

Creating unique experiences for live streams is also key – such as giveaways or special offers – so viewers remain engaged throughout the stream!

In addition, you should take advantage of features like polls and Q&A sessions that can further boost engagement levels and consequently improve your earnings potential.

Challenges or Dances

Brands may pay you to create challenges that will help promote their products or services and reach a wider audience.

By creating content that encourages followers to participate in the challenge, you can then drive sales for the brand and earn an income. You may also be asked to create or replicate popular dances or trends on TikTok which can help increase engagement and further monetize your account.

It’s important to remember that if a challenge or dance becomes too popular, it will be difficult for a single creator to benefit from it so be sure to strike while the iron is hot!


Boost interaction with your followers and unlock more sponsorship or advertising opportunities by hosting exciting contests that are tailored to your niche.

These competitions can be centered around creating content, responding to questions and polls, or even simply being the most creative with a hashtag.

By engaging your audience and providing them with an exciting experience, you can earn income from sponsorships as well as increase engagement on your account!

Freelance Work

You can even make money on TikTok without having to have a TikTok account yourself.

If you have the skills, you can offer freelance services such as social media management, video editing, graphic design etc., which could all be done from home!

You can reach out to brands and influencers directly to offer your services, or you could even join a freelancer platform like Fiverr that connects creators with potential clients.

With the right skill set, this avenue of monetization can be extremely profitable and rewarding!

How Do I Get Paid?

When it comes to getting paid for your income-generating activities on TikTok, you have a few options depending on your monetization route.

With the TikTok creator fund, you can get paid directly through TikTok.

With other companies you work with you can set up direct bank deposits or PayPal transfers, or you may even be able to collect payments in cryptocurrency depending on the platform.

It’s important to read the terms and conditions before signing up with any platform so you can ensure that you receive your payment timely and securely!

Finally, when working with brands or engaging in affiliate marketing opportunities, always make sure that the company is legitimate and trustworthy before forging ahead. This way, you’ll never have to worry about not getting paid for your hard work!

How to “sell” without annoying your audience?

When it comes to monetization on TikTok, it’s important to remember that you should never be pushy or spammy in your sales attempts.

Your audience has come to expect quality content from you and by bombarding them with overly promotional posts you risk ruining the relationship you have built with them.

Instead, focus on creating helpful and informative content related to the products or services you are promoting while still providing entertainment value.

By doing this, your followers will appreciate the fact that you’re offering something of value without coming across as too “sales-y”. This way, they’ll be more likely to engage and ultimately purchase the product or service!

Join the TikTok Creator World

Making money on TikTok is an exciting opportunity for all kinds of creators. Whether you’re a content creator or influencer, having the ability to monetize your platform can help you reach new heights and make long-lasting relationships in the industry.

By leveraging the different monetization methods mentioned above, you have the potential to build a successful business that allows you to explore your creative side while still achieving financial success.

So, if you’re ready to take the plunge and feel more confident in how to make money on TikTok, join the world of creators, and start exploring all of the opportunities available today!

You never know where it might lead!