16 Best Online Marketing Courses in 2024 (Free and Paid)

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Are you looking to gain a better understanding of digital marketing and social media marketing? Whether you’re looking for specific certifications or just to scale your business, these online marketing courses can help.

With the number of people worldwide using social media platforms surpassing 3 billion, it is safe to assume that this form of marketing has become an essential part of any business strategy.

However, even with its popularity, many professionals, bloggers, and entrepreneurs, are still uncertain how to approach the field or have difficulty creating their own effective digital marketing plan.

These courses can teach you everything you need to know in internet marketing from social media to SEO to growth and brand marketing.

Many of these marketing classes offer certifications for a variety of different topics and many of them are also free.

In this article, we’ve rounded up some of the best marketing courses on the internet. We’ll share:

  • who the courses are for,
  • what you can learn,
  • whether a digital marketing certificate of completion is available,
  • and how much they cost.

There’s something here for every digital marketer to up their marketing game – both beginners and more experienced.

Who Should Take Marketing Courses?

digital marketing graphic concept

Marketing courses are beneficial for a variety of people, including:

Business Owners and Entrepreneurs

Digital marketing is essential for businesses in today’s world, but many business owners don’t have the knowledge or experience necessary to effectively create and manage social and traffic campaigns.

This can often be the difference between launching a new business idea or leaving it dead in the water.

Taking digital marketing courses can give business owners and entrepreneurs a comprehensive understanding of how to create an effective online presence, reach potential customers, and build their brands.

Marketers and Soon-to-Be Marketers

Whether you’re a content marketing manager, product marketing manager, or not even a marketer yet at all, taking a course can help you learn new skills and stay up-to-date with trends.

There are courses on this list for people who are brand new to the marketing niche as well as experienced marketing professionals looking to sharpen their skills.

What Topics Do Marketing Courses Typically Cover?

Marketing courses typically cover a variety of topics related to digital marketing, including:

  • social media marketing,
  • SEO optimization (SEO),
  • content creation,
  • email marketing,
  • product marketing,
  • market research,
  • analytics,
  • web design,
  • and more.

With an in-depth understanding of these topics, you can create entire marketing campaigns from content to product and sales.

Taking marketing courses can help you stay on top of the ever-evolving digital marketing landscape and give you a competitive edge in your market.

16 Best Online Marketing Courses (Free and Paid)

1. Skillshare Marketing Courses

screenshot of Skillshare marketing course search results

Skillshare is a great platform for learning new skills and taking online marketing courses that cover a range of topics from social media to SEO to marketing analytics and everything in between.

These courses provide hands-on experience with practical exercises and projects, so you can apply your knowledge in the real world.

Many of the marketing classes also offer certification upon completion.

The way Skillshare works is that you sign up for an annual membership and then you can access all Skillshare classes across the entire platform.

This means that you can choose from thousands of online marketing courses or any of the other courses that are on the platform – everything from drawing to coding to crafting.

This makes Skillshare one of the most affordable options when it comes to taking online courses because you don’t have to pay for each course individually.

  • Course Length: Varies depending on the course from 10 minutes to over 2 hours
  • Cost: Monthly plans vary based on country but are $168/year in the US. You can also access all courses with a free 7-day trial.
  • Certification: Varies by course

Who is Skillshare Ideal for?

Skillshare is ideal for beginner marketers or anyone new to online marketing as well as more experienced marketing professionals who want to take courses in specific topic areas such as brand management, data analysis, SEO training, and more.

The great thing about Skillshare is that you can check out any of the marketing courses you wish to take with a free 7-day trial.

2. Grow and Convert: Top Content Marketer

screenshot of Grow and Convert course homepage

Grow and Convert: Top Content Marketer is a digital marketing course designed for entrepreneurs and marketers who want to increase their website’s reach and engagement online.

This comprehensive training program teaches students how to attract new customers by leveraging various social platforms, optimizing content, and generating leads.

With lessons covering topics such as SEO, copywriting, email campaigns, and content optimization, the course provides an in-depth understanding of what it takes to create successful digital marketing strategies.

Students will learn how to identify target markets, develop engaging content that resonates with readers, implement effective strategies for driving conversions, measure success metrics, and more.

  • Cost: $699 or $135/month for 6 months
  • Certification: Yes

What You Will Learn

  • Choosing keywords to attract the right audience
  • Write high-quality content that will outperform your competitors
  • Use multiple methods to bring traffic to your website
  • Measure your conversions and scale your content marketing strategy

Who is Grow and Convert Ideal for?

Grow and Convert is ideal for entrepreneurs, digital marketers, content creators, and anyone looking to take their digital marketing skills to the next level.

More specifically, it has helped tons of people working in B2B Saas, B2C Saas, and service businesses.

3. Udemy Complete Digital Marketing Guide

screenshot of Udemy Complete Digital Marketing Guide course page

Udemy Complete Digital Marketing Guide is an online course that offers a comprehensive overview of digital marketing.

The course covers topics such as SEO, market research, email marketing, social media optimization, paid ads, video content marketing, and much more.

This course will enable you to understand how customers behave across different channels and how to target them with effective campaigns.

You’ll also discover how to measure your results and optimize your marketing efforts accordingly. With this knowledge, you can create better content strategies that are tailored to your audience’s needs.

  • Course Length: 75 hours
  • Cost: Around $24.99, depending on current Udemy promotions
  • Certification: Yes

What You Will Learn

  • Understand key digital marketing strategies and how they work together
  • Create effective content strategies that target your audience’s needs
  • Analyze data to measure results and optimize campaigns
  • Leverage SEO to increase website traffic and visibility
  • Use email marketing tactics to drive conversions
  • Optimize campaigns across different platforms such as social, search engines, email, etc.

Who is Udemy Complete Digital Marketing Guide Ideal for?

Udemy Complete Digital Marketing Guide is perfect for beginners who want to get up-to-speed with the latest trends in digital marketing. It’s also great for those who already have some digital marketing experience, but want to further develop their skills.

4. SEO Blueprint for Bloggers

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SEO Blueprint for Bloggers is a marketing course focused on SEO designed to help bloggers and content creators learn how to optimize their websites for higher search engine rankings.

The course offers detailed step-by-step instructions on how to use SEO techniques such as keyword research, link building, technical optimization, and more.

When you finish this course, you will have a solid understanding of how SEO works and be well prepared to execute successful strategies across your blog or website.

  • Course Length: 9.5 hours
  • Cost: $197
  • Certification: No

What You Will Learn

  • Understand how SEO works and the power of user intent
  • Create SEO-friendly content that meets user needs
  • Optimize your website for technical SEO
  • Build links to increase authority and visibility in search engine results pages (SERPs)

Who is SEO Blueprint for Bloggers Ideal for?

SEO Blueprint for Bloggers is ideal for bloggers and content creators that want to learn more about SEO. It’s a great course for those just starting out their journey into SEO as well as anyone looking to take their SEO efforts to the next level.

5. Reliablesoft Academy

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Reliablesoft Academy is a comprehensive marketing course package for anyone looking to create effective content strategies, drive website traffic, boost conversions, and build an effective online presence.

The program also provides mentorship from experienced professionals and access to their network of industry experts and partners.

Reliablesoft Academy offers an SEO course bundle, a digital marketing course bundle, and an ultimate course bundle for ALL courses.

  • Course Length: Varies based on chosen modules and courses
  • Cost: $89-$149 depending on what course and bundle you choose
  • Certification: Yes

What You Will Learn

  • Brand management, building, and positioning techniques
  • Key SEO tactics such as research and link-building
  • Social channel optimization across multiple platforms
  • Measurement and analytics to track your progress
  • Content marketing strategies for effective engagement and conversions

Who is Reliable Soft Academy Ideal for?

Reliablesoft Academy is perfect for bloggers, entrepreneurs, marketers, influencers, and anyone else looking to create, grow, and scale their marketing campaigns.

The courses are taught by top industry experts with years of experience in the field.

6. Semrush Academy (Free)

screenshot of Semrush Academy website

Semrush Academy offers free marketing courses on topics such as SEO, content marketing, marketing career, social media, sales, and PPC.

Students can learn how to create effective digital campaigns, measure success metrics, identify target audiences, generate leads through email marketing and social campaigns, optimize content for better search engine rankings, leverage various platforms to bring traffic to their website, and much more.

  • Course Length: Varies from 30 minutes to 2 hours
  • Cost: Free
  • Certification: Yes

Who is SEMRush Academy Ideal for?

SEMRush Academy is great for anyone to improve their marketing skills. These courses are taught by industry leaders such as Brian Dean, Nathan Gotsch, and Andy Crestodina.

7. Coursera Marketing Courses

screenshot of Coursera marketing courses search results

Coursera is one of the most popular online learning platforms in the world and offers a wide range of courses.

They partner with top universities and organizations around the world to provide comprehensive courses on digital marketing and a variety of other topics.

Their marketing courses cover topics such as SEO, social media strategy, copywriting, website optimization, analytics, email automation, and more.

Many of the courses also provide industry certifications upon completion.

  • Course Length: Varies depending on the course
  • Cost: Most courses range from $49-$79 with specializations, professional certificates, and degrees costing more.
  • Certification: Varies by course but most offer certificates upon completion

Who is Coursera Ideal for?

Coursera is ideal for anyone looking to take a comprehensive course on digital marketing or specialized courses in specific topic areas such as SEO, analytics, copywriting, or others.

These courses are great for beginners and more experienced marketers, depending on what you’re looking for.

You can even get a master’s program on this platform.

8. Udemy Digital Marketing Masterclass

screenshot of Udemy Complete Digital Marketing Guide course page

Udemy Digital Marketing Masterclass is an online marketing course from Udemy that is actually comprised of 23 marketing courses in a bundle.

With this course, you’ll learn the latest trends in digital marketing and understand how to create an effective strategy for your business or brand.

You’ll gain practical experience by working on projects with real-world applications as you build the skillset necessary to become a successful marketer.

  • Course Length: 46 hours
  • Cost: Around $24.99, depending on current Udemy promotions
  • Certification: Yes

What You Will Learn

  • Develop a cohesive online presence and establish your brand
  • Create and optimize content for SEO
  • Utilize social channels to reach your target market
  • Drive traffic with email marketing campaigns
  • Generate leads through pay-per-click (PPC) advertising
  • Track progress and measure success metrics with analytics tools

Who is Udemy Digital Marketing Masterclass Ideal for?

Udemy Digital Marketing Masterclass is great for beginners, bloggers, content creators, freelancers, and anyone looking to create an online marketing strategy for their business.

9. Google Digital Garage (Free)

screenshot of Google Fundamentals of digital marketing cours

Google Digital Garage offers free marketing courses that cover all the basics of digital marketing and provide certifications upon completion. You can learn about SEO, analytics, social media strategy, content creation, and more.

The Google Fundamentals of digital marketing course has 26 modules and is accredited by Interactive Advertising Bureau Europe and The Open University.

  • Course Length: 40 hours
  • Cost: Free
  • Certification: Yes

What You Will Learn

  • Develop a cohesive online presence and establish your brand
  • Create effective content strategies for SEO success
  • Utilize social platforms to reach your target audience
  • Measure success metrics with Google Analytics tools

Who is Google Digital Garage Ideal for?

The Google Fundamentals of digital marketing course is great for beginners or anyone who wants to learn the basics of digital marketing. With its interactive lessons and free certification upon completion, Google Digital Garage is a great way to learn new skills or sharpen existing skills in a variety of online business topics.

10. Copyblogger Academy

screenshot of Copyblogger Academy course homepage

Copyblogger Academy is an online marketing course that teaches you how to write compelling copy, create effective content strategies, and use digital marketing tools to grow your business.

You’ll learn how to craft engaging stories for any type of content and utilize various digital platforms like SEO, email campaigns, social media, analytics, and more.

Tim Stoddart, the founder behind the course, has generated over $10,000,000 in his online businesses in the last 5 years. His companies grossed more than $5 million alone in 2022.

Copyblogger Academy is actually a bundle of 8 courses taught by Tim and other marketing experts in various fields.

  • Course Length: Varies
  • Cost: Prices range from $119 – $1,999/year depending on the plan you choose
  • Certification: Yes

What You Will Learn

  • Write persuasive copy to engage your audience
  • Understand key concepts of SEO
  • Optimize content for search engine visibility
  • Create effective content strategies
  • Utilize various social media platforms
  • Measure success metrics with Google Analytics tools

Who is Copyblogger Academy Ideal For?

Copyblogger Academy is perfect for coaches, consultants, freelancers, agency owners, and other small business owners.

It will teach you how to attract high-paying clients through quality content marketing, but it does say specifically on the sales page that it’s not for aspiring TikTok influencers!

11. LinkedIn Learning Marketing Courses

screenshot of LinkedIn Learning digital marketing courses

LinkedIn Learning is an online learning platform with a range of courses on digital marketing and other topics.

Their courses cover everything from SEO to content creation to growth hacking and more, all taught by everyday professionals who have “been there, done that”.

They also offer certification upon completion of some courses which can help further your career in the industry.

  • Course Length: Varies depending on the course
  • Cost: LinkedIn Learning offers monthly plans starting at $19.99/month for annual plans or $39.99/month for monthly plans.
  • Certification: Varies by course

Who is LinkedIn Learning Ideal for?

LinkedIn Learning is ideal for both beginners looking to get a comprehensive understanding of digital marketing, as well as more experienced marketers looking to refine their skills or get certified in specific topic areas.

The platform also offers courses on many other topics such as design, business, technology, and more.

You’ll need a LinkedIn profile to sign up.

12. HubSpot Academy’s Digital Marketing Course (Free)

screenshot of HubSpot Academy website

HubSpot Academy’s Digital Marketing Course is a free course with 9 lessons and 37 videos of content that cover topics from contact management to lead generation to inbound marketing, and more.

You’ll learn the fundamentals of digital marketing such as understanding customer segments and developing effective product positioning strategies with creative storytelling techniques. Additionally, you’ll also measure success with data-driven insights and be well-prepared to take industry certification exams.

  • Course Length: 5.5 hours
  • Cost: Free
  • Certification: Yes

What You Will Learn

  • Understand various types of digital media, including web, search, social, video, and mobile
  • Create effective product positioning and storytelling strategies
  • Use data-driven insights to measure the success of campaigns
  • Understand customer segments and create targeted content
  • Optimize website performance for search engine optimization (SEO)
  • Develop email marketing campaigns and track results

Who is HubSpot Academy’s Digital Marketing Course Ideal For?

HubSpot Academy’s Digital Marketing Course is ideal for beginners looking to build their first digital marketing strategy.

It’s also great for those looking to brush up on their skills or learn something new.

13. Product Marketing Alliance

screenshot of Product Marketing Alliance course pag

The Product Marketing Alliance (PMA) courses are comprised of five comprehensive courses that teach you how to identify target customers and markets, develop effective launch strategies, create compelling messaging, craft stories around your products, and measure success with data-driven insights.

You’ll gain hands-on experience with real-world projects in each course as well as access to PMA’s network of digital marketing professionals.

  • Course Length: 500+ hours
  • Cost: Membership prices range from $42-209/month
  • Certification: Yes

What You Will Learn

  • Develop effective product positioning strategies
  • Understand customer segments and build market maps
  • Use user research to inform product decisions
  • Develop and test messaging for a successful product launch
  • Promote products with creative storytelling techniques
  • Measure success with data-driven insights

Who is Product Marketing Alliance Ideal for?

The Product Marketing Alliance is ideal for marketing managers and experienced professionals in product marketing. There are various levels of membership that also provide various levels of certifications.

14. Demand Curve’s Growth Program

screenshot of Demand Curve's Growth Program website

Demand Curve’s Growth Program is an intense, 8-week program that will teach you the strategies and skills to create impactful campaigns for your business.

You’ll learn how to leverage data and analytics tools to increase traffic and conversions with an emphasis on practical application.

The course also covers topics such as copywriting, email outreach, growth hacking, content marketing, SEO optimization, A/B testing, and more.

  • Course Length: 6 weeks
  • Cost: $1,200 upfront or $250/month for 6 months
  • Certification: Yes

What You Will Learn

  • Growth fundamentals – Understand key concepts of digital marketing
  • Copywriting – Use persuasive language to engage your target audience
  • Content marketing – Learn how to create effective content for SEO
  • Email outreach – Develop email campaigns that will generate leads
  • Growth hacking – Leverage data and analytics to drive growth

Who is Demand Curve’s Growth Program Ideal For?

Demand Curve’s Growth Program is ideal for experienced marketers looking to take their skillset up a notch. It’s especially suited to those who are interested in taking on managerial roles within organizations or launching their own businesses.

The intense course structure, comprehensive material, and price make this program perfect for serious digital marketers.

15. Thinkful Digital Marketing Bootcamp

screenshot of Thinkful Digital Marketing Bootcamp websit

Thinkful Digital Marketing Bootcamp is an in-depth marketing program designed to help marketers take their skills to the next level.

In the Thinkful Digital Marketing Bootcamp, you’ll learn about how to create effective campaigns across different platforms and drive conversions through social media, email marketing, paid search advertising, and SEO optimization. You’ll also gain valuable experience by working on real-world projects that will prepare you for industry success.

  • Course Length: 3 months; Self-paced lessons; 15-20 hours per week
  • Cost: $5,341 up-front tuition or monthly payments of $2,253
  • Certification: Yes

What You Will Learn

  • How to develop successful content strategies for digital channels
  • SEO techniques for driving website traffic
  • Data analysis for tracking results
  • Creating effective advertising campaigns on Google Ads and Facebook Ads
  • How to use email funnels to drive conversions
  • Social media optimization tactics for generating leads and engagement

Who is Thinkful Digital Marketing Bootcamp Ideal for?

Thinkful Digital Marketing Bootcamp is ideal for marketing managers or anyone who wants to learn technical skills in online marketing for their career.

Because of the cost, it’s not ideal for small business owners, bloggers, and content creators.

This bootcamp is geared towards skilling employees to find better jobs in the marketing industry.

16. CareerFoundry Digital Marketing Program

screenshot of CareerFoundry Digital Marketing Program website

CareerFoundry Digital Marketing Program is an online marketing job preparation course that teaches the latest marketing strategies and techniques.

This intensive program includes topics such as SEO, content marketing, online advertising, email campaigns, analytics, budgeting and forecasting, and more.

You’ll learn how to create effective campaigns that will help your business grow while gaining valuable experience with real-world projects and feedback from experts.

  • Course Length: 4 months at 30–40 hours/week or up to 7 months at 15–20 hours/week
  • Cost: $6,900
  • Certification: Yes

What You Will Learn

  • Create effective digital marketing plans for any type of business
  • Develop content strategies for SEO success
  • Utilize social media platforms to reach your audience
  • Manage campaigns and track progress with analytics tools
  • Generate leads through online advertising and email campaigns

Who is CareerFoundry Digital Marketing Program Ideal For?

CareerFoundry’s Digital Marketing Program is ideal for anyone looking to develop their digital marketing skills into a full marketing career with a complete learning path.

With this program, over 90% of eligible graduates end up landing a job within their new field, including at top companies like Google, Apple, and Amazon.

FAQs About Marketing Courses

What courses are best for marketing?

The best courses for marketing are those that cover the fundamentals of digital and social media marketing. These courses typically include topics such as SEO, content creation and optimization, analytics, advertising techniques, campaigns, and more. With a comprehensive understanding of these topics, you can successfully create effective marketing campaigns to target your desired audience and achieve your business goals.

How do I teach myself marketing?

There are several online resources available to teach yourself marketing. Digital marketing and social media marketing are two of the most popular areas of marketing that you can learn on your own through courses or video tutorials. Many websites offer free courses in these areas, as well as other aspects of marketing such as copywriting, SEO, email marketing, and analytics. You can also listen to podcasts or read blog posts on these topics to get a better understanding of how to create your own marketing strategy.

What is marketing training?

Marketing training is the process of teaching individuals and organizations the strategies, techniques, and skills needed to successfully execute digital marketing and social media marketing campaigns. This is often in an interactive format through training courses offered online. Training covers topics such as website design, SEO optimization, email campaigns, content creation, social media campaigns, paid advertising, and audience tracking.

Which digital marketing course is best?

Digital marketing courses vary based on the level of experience and desired outcome. For new users, a social media marketing course may be a great starting point to learn the basics. Advanced users may prefer more specific courses, such as SEO or email automation. It is best to evaluate your needs and choose a course that matches those requirements. Make sure to do some research to make sure the course is reputable and offers high-quality instruction.

Key Takeaways on Marketing Courses

Marketing courses are great for marketers, entrepreneurs, bloggers, and professionals who are looking to learn more about digital marketing strategies.

The topics typically covered in these courses include search engine optimization (SEO), website design, content creation, and other key aspects of digital marketing.

No matter what your background or current skill level is in the field of digital marketing – from complete beginner to seasoned pro – these online courses can give you the guidance and tools necessary to succeed.

Whether you’re interested in growing your own business or just learning the basics of digital marketing for a job interview, these courses provide valuable information on effectively running campaigns for various platforms.