If you’re wondering why start a blog, chances are that are you already have some inkling of the financial freedom and time freedom that come from blogging, but it’s so much more than that.
My girlfriend, Lauren, and I started out no differently than probably most of you before we got into blogging.
Lauren was an overworked CPA at a mid-sized accounting firm in Dallas, Texas and I was a full-time personal trainer busting my butt for an hourly wage. I think the most important thing you can understand about our story is that there is nothing inherently special about our backgrounds.
Other than being pretty motivated and hard-working, we’re average joes. There is nothing that we have that you don’t that can attribute to our blogging success.
Anyone can make a blog succeed as long as they are committed to their goals.
Before we get into why you would want to start a blog, let’s first talk about what a blog IS for those of you that are brand new to the scene.
What is a blog?
A blog is simply a website that is composed mainly of articles on a particular subject or subjects.
For example, our health and wellness blog, Avocadu.com, has over 100 articles on the following topics: healthy living, weight loss, yoga, recipes, etc. Health and wellness is the blog niche that we chose to write about.
What can you write about in a blog?
Anything you want to! Personal health, finance, business, recipes, fashion, travel, etc.
There are successful blogs in a variety niches, so it’s really best to stick to a topic that you have experience in or one that you are knowledgeable and/or passionate about.
We chose the blog niche of health and wellness because we were both passionate about the topic and because I had been a personal trainer for several years and had experience with the topic.
How do blogs make money?
There are a few different ways to make money blogging, and it boils down to what type of blog you have and what you personally want to do with it.
Some of the main ways to monetize a blog are through:
- Ads on your website
- Selling other people’s products (called affiliate marketing)
- Selling your own products (digital/information products or physical products)
A combination of these methods can help you take your blog to making over $10,000/month or more – very passively!
The money sounds nice, but why would you want to go through all of this?
For all of you preferred video learners out there, here is a quick video on this topic from our YouTube Channel below.
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Why Start a Blog? 10 Reasons to Start TODAY!
Here is an overview of what we’re going to cover.
- Control Your Income
- Travel Whenever and Wherever
- Design Your Days
- It’s a Challenge
- Learn New Skills
- Gain Confidence
- Help Others
- Opens New Doors of Opportunity
- Be Your Own Boss
- Costs Less Than Most Start-Ups
Let’s get to it!
You can control your income.
Here’s a cool little story for you…
Lauren was a Certified Public Accountant before she became a blogger. She was doing pretty well for herself, but she was climbing the corporate ladder just like everyone else. Translation: slow growth.
In just two years of blogging, she was able to more than quadruple her annual salary as an accountant and she now makes close to 7x her annual salary!
That’s pretty incredible, right? It’s all because she is now in DIRECT control of her income!
As a blogger, you decide when you want to work and how much you want to work. At some point, the more you work, the more money you can make.
It does take work to set up, but now that we have created the eBooks and courses that we sell, written the emails that help sell them, designed the sales pages, etc., most of the work is done.
All we HAVE to do is write a couple of new articles, send a few emails, and do some customer service support to maintain most of our income from our two blogs.
Now, we choose to work a lot more than that because we LOVE the work and are still trying to actively grow our blogs, but it can generally be as passive as you want it to be!
If you really hustle your butt off, the sky is the limit as far as income is concerned.
You can travel while blogging!
You know what sucks? Working your life away for two weeks of vacation a year.
You have friends, family, unexplored countries… How can you possibly see it all while you’re still YOUNG?
No one wants to wait until retirement to see the world.
Lauren and I have traveled to 6 different countries in the last two and a half years of blogging: Peru, Costa Rica, Mexico, Portugal, Nicaragua, and Bali
During this time, we were still working and making money with our blog. But we were able to while WHILE we travelled and take time off for fun activities whenever we wanted to.
But here’s the really crazy part…
We wouldn’t have been able to afford to travel internationally on the salaries we were making at our previous jobs. Blogging freed up our time AND paid for our travels.
You can design your days.
One of my biggest complaints while working as a personal trainer was deciding between sleep and having a social life.
Clients often want to train at the butt crack of dawn (think 5 am or worse), and it was really hard to justify spending time with friends when you feel like you have to go to bed at 9 pm every night to get adequate sleep.
Lauren had to completely give up weekends for months in tax season. We know those feels of early morning wake-up calls to commute to work.
This doesn’t exist in the blogging world.
Now, we wake up whenever our bodies feel good and ready to. And for those of you who are moms or have other early morning obligations, having a blog will allow you some time to nap too!
This is just a little taste of what it means to be able to “design your days:”
- Wake up when you want to
- Go to bed when you want to
- Grocery shop when the aisles are empty
- Workout when the gym is empty
- Shop when the stores are empty
- Drive without traffic
- Buy the cheapest flights available during the middle of the week
You get the idea! It’s something that VERY few people in this world get to do and it makes ALL of the long, lonely hours that we put into our blog worth it.
Blogging will challenge you (in a good way).
Looking back on our time blogging thus far, there were good times and bad times.
It wasn’t all sunshine, roses, and pretty photos, and I hope that isn’t the message I have conveyed thus far.
There have been some serious highs AND some serious lows and a LOT of blogging mistakes along the way.
Blogging will help you overcome fears and continually challenge you to be a better person. Both Lauren and I have grown a tremendous amount – both personally and professionally.
There is no growth in the easy-going. True growth comes from facing challenges and learning how to overcome those challenges.
Some of the challenges that we faced along our blogging journey…
- Our first blog failed.
- We created products that no one wanted.
- Spent thousands of dollars on things that didn’t work
- Spent a couple thousand more on copywriters that didn’t improve our sales page conversions.
- We quit our soul-sucking jobs before we were making a dime.
- We gave up our social lives and told friends and family “NO” for many months while we were trying to get our new blog business off the ground.
- And so many more…
We are STILL challenged all the time, and that is part of the reason why we LOVE what we do!
The thrill of the challenge is trying to make all of the pieces of the puzzle work together, and it is actually quite a rush when it does!
You will learn new skills that are transferable to almost any other industry.
Lauren and I have both noticed an improvement in the clarity of thoughts and conversations from blogging. It has helped us become better thinkers and writers.
Condensing thoughts and ideas down into actionable information others can use will sharpen your mind.
If that wasn’t enough, writing is a great way to clear your head. When feeling stressed, it allows for a mental release from other activities.
Now, it wasn’t like from day one. Writing didn’t always come that easily to us. There were days of staring at the wall, wondering what to write about and how to say it.
But the amazing thing is that the more confident you become in your content over time, the easier it does come to let the words flow right out of you!
It will give you confidence and help you make better decisions.
Expanding upon the previous point…
Publishing your thoughts and feelings about something to the world is a little scary the first time you do it.
At least it was for us, and you WILL have nay-sayers trying to bring you down along the way. There will be ignorant people calling you names and nasty things because it’s the Internet.
But you ignore them because 99% of people will THANK YOU for what you do and how much you changed their lives.
This is definitely one of the cooler “bonus benefits” of blogging that we noticed over the last couple of years.
Both the positive AND the negative feedback that you receive as a blogger will help boost your confidence and self-esteem over time.
You begin to adjust to the feeling and have more confidence in your decisions because of it. This will have both an impact on how you write but also in your day to day life as well!
The feedback brings us to our next point of why you should start a blog…
You can make a difference in the lives of others.
Our popular weight loss product, The 21-Day Fat Loss Challenge, has impacted the lives of thousands of people now over the last couple of years.
We have helped women around the world lose an incredible amount of weight and learn how to live happier and healthier lives. Some of the women in our community group for our program have lost over 90 pounds with our program!!!
We get new testimonials about our challenge daily and the impact it has made on the lives of others. Here is one of our favorites:
When we started, we had no idea what Avocadu would become and did not think it would have such an impact, but it has.
On this blog, we have now helped people quit their jobs, start a blog, start earning money from that blog and even helped some bloggers double and triple their income.
This is the kind of positive feedback were talking about in the point above!
While you may start your blog to make money or for any of the reasons that we outline in this post, the purpose of your blog should be to serve OTHERS.
THIS is how you find true success as a blogger.
It opens doors for other opportunities, businesses, and projects.
Since we started our first health and wellness blog, Avocadu, we now started these other side projects and businesses (in that order):
- The Health Nerd (a YouTube Channel about health and fitness)
- Create and Go (this blog about making money blogging)
- WANDR (a new business relating to travel with Lauren’s brother)
We used Avocadu’s traffic and email list to cross-promote The Health Nerd and its success to give credibility to Create and Go. We then used Create and Go’s traffic to help the growth of WANDR.
Once you find success in one area, you can use that success to leverage the growth of a new projects or businesses that come across your path.
It has allowed us the experiences to be able to teach others how to achieve what we have achieved and opened doors for us that we had never dreamed of.
You can be your own boss.
Need I say more?
I mean, it’s not without its downsides. You are responsible for generating your own paycheck and there are risks involved. Many bloggers never make it out of “hobby blogger” stage and actually make real money with their blog.
You are responsible for putting in the work and making it happen.
But when it does happen… Well, we don’t need to repeat the other points in this post. Just remember:
- Financial freedom
- Time freedom
- The ability to design your days
I think that covers the major benefits of being your own boss!
It costs less than a typical startup.
These days, you can get a hosting and domain package for virtually nothing. It’s only $2.75 per month with Bluehost (with our affiliate discount link!).
The only catch is that you have to pay at least a year’s worth up front, but this is how most major hosting companies price their hosting plans. The ones that don’t will charge you 3-4x the amount to pay on a monthly basis.
There are free blogging platforms out there, but we discuss why that is a BAD IDEA in this post: Free vs. Self-Hosted Blogs (WordPress.com vs. WordPress.org)
Free blogs in a nutshell: You have no control over the content, it looks super unprofessional, and you are limited in how you can monetize them.
There are a few other blog start-up costs that you should expect, but they are optional (although recommended) and a blog hosting is the most important one.
How can I become a blogger and get paid?
If you already know what you want to blog about, this is our step-by-step process of how to get started: → Start a Successful Blog Today
If you’re looking for some ideas before you jump in and get started, these resources should help you out:
- FREE 7-Day Course for Starting Your Own Successful Blog
- How to Select the Right Niche for Your Blog
- How to Select a Great Domain Name and Blog Name
Create something awesome today! If you enjoyed this article on why start a blog or have any questions for us, please leave them in the comment section below!
Co-Founder, Create and Go