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Are you looking for ways to scale your business using the power of AI? With the emergence of artificial intelligence, digital marketing is no longer limited to traditional methods.
From automated customer segmentation and predictive analytics to natural language processing (NLP) and A/B testing, these tools are revolutionizing how businesses optimize their marketing strategies.
In this blog post, we’ll discuss some of the best AI marketing tools that can help you take your business to the next level.
What is AI Marketing?
AI marketing, or artificial intelligence marketing, is the use of AI-powered solutions to optimize and automate processes in a marketing strategy. AI in marketing is incredibly useful for segmenting customers, understanding customer behavior, and personalized content generation.
AI marketing tools can help marketers save time on mundane tasks while optimizing their strategies for maximum success and also improving customer experience.
These tools are now becoming essential knowledge for any modern marketer looking to stay ahead of the curve.
Benefits of Using AI Marketing
Now that you have an understanding of what AI marketing is, let’s talk about the benefits for businesses. Here are some of the key advantages:
Automation and Increased Efficiency
AI marketing tools can automate mundane tasks such as email sends, customer segmentation, and A/B testing. This saves marketers time while helping them to focus on high-value activities that generate ROI.
Improved Personalization
AI marketing solutions can provide more accurate insights into customers’ behavior and preferences, enabling better content personalization. This can improve customer engagement and boost conversions.
Better Insights and Decision-Making
AI is an invaluable asset when it comes to data analytics and optimizing strategies based on high-quality data. With automated analytics, marketers can make decisions quickly and efficiently without having to manually interpret large amounts of data.
AI-powered tools can generate useful insights into customer behavior, giving marketers a better picture of who their customers are and how to target them. This data can be used to optimize marketing campaigns for maximum success.
27 Best AI Marketing Tools for Business
Content Marketing
The following tools use AI in marketing related to content generation, including written content and other marketing content such as photos and videos.
1. Jasper
Jasper is a powerful AI marketing and writing tool that helps you create high-quality content faster and more efficiently.
It combines natural language processing technology with artificial intelligence to help you quickly generate content ideas, automatically research topics, develop outlines, and suggest related keywords.
Key Features:
- Generates topic ideas based on data analysis of website content, market trends, and competitors
- Suggests related keywords to optimize for SEO
- Provides real-time insights into website performance and analytics
- Automatically researches topics using reliable sources
- Creates outlines and drafts with minimal input from the user
- Checks readability scores for spelling, grammar, and other elements to ensure that the content is easy to read
- Generates a library of curated content templates for quick and easy creation
2. MarketMuse
MarketMuse is an AI marketing and content optimization tool that helps you create better content by analyzing a website’s existing content and then providing recommendations to improve its structure, depth, relevance, and readability.
It can help you create content that is better optimized for search engines and help streamline the content creation process by providing valuable insights into current trends and topics related to a website’s industry.
Key Features:
- Assesses existing content and provides actionable recommendations to optimize it
- Analyzes topics and trends related to a website’s industry to help create relevant content
- Provides insights into SEO ranking and the content marketplace of a website’s competitors
- Generates keyword ideas based on analysis for more effective search engine optimization
- Automatically checks readability scores for spelling, grammar, and other elements to ensure that the content is easy to read
- Monitors content performance and provides detailed analytics reports
- Offers a library of curated content templates for quick and easy creation
3. Copy.ai
Copy.ai is a marketing tool that helps you generate high-quality blog posts, emails, and other marketing copy quickly.
Using AI algorithms and NLP, Copy.ai can read your website’s existing content and suggest relevant topics and keywords to help optimize for SEO.
It also utilizes artificial intelligence to automatically research topics, develop outlines, and check readability scores.
Key Features:
- Automatic research and outline generation
- Automated workflow of personalized sales emails and SEO-optimized content
- Library of content templates
- Product descriptions
- Content optimized for thought leadership and authority
- Write in 25+ languages
4. Pictory
Pictory is an AI marketing tool focused on video creation designed to help small businesses create more engaging visual experiences for their customers. With Pictory, you can turn any image or video into a personalized experience in minutes.
You can use it to create videos effortlessly for social media and automatically add interactive elements such as captions, tags, links, and more.
Key Features:
- Create videos from images and other media sources in minutes
- Easily customize your videos with text, music, animations, and more
- Track engagement metrics such as views, likes, shares, comments, and more
- Share your videos on popular social media platforms
- Automatically generate captions and tags for your video content
- Create videos with custom text, images, calls to action, and more
- Choose from a library of professionally designed templates
5. Murf
Murf is an AI voice-generator tool that you can use to create studio-quality voiceovers in minutes. Whether it’s for podcasts, presentations, or other professional videos, there is a voice for every need.
They have a variety of different styles, such as creative, corporate, or entertainment, and they serve many different markets, including animators, educators, podcasters, marketers, authors, product developers, and more.
Key Features:
- Create your own custom voiceovers using the Murf Voice Engine
- Easily upload and share voiceovers on various platforms like YouTube, SoundCloud, and Vimeo
- Edit recorded audio with a built-in audio editor for perfecting your sound
- Use Murf’s AI algorithm to generate unique speech and accent variations
- Create multiple voices by using AI-generated text-to-speech technology
- Automatically generate transcripts from audio files for quick reference
- Output to different formats such as MP3, WAV, AIFF, and OGG
- Choose from a library of professionally recorded voiceovers to give your production a unique sound
6. Grammarly
Grammarly is a popular AI-driven grammar and spell-checking tool. It provides an easy way to check and correct errors in written documents, emails, social media posts, and more.
It can detect spelling mistakes as well as contextual errors such as improper use of words or incorrect punctuation. Grammarly also offers suggestions for improving clarity and style.
The tool is available as a web-based or desktop application, as well as an add-on for various web browsers. The program is also integrated with popular third-party applications such as Microsoft Word and Outlook.
Key Features:
- Automatically detect errors in your writing
- Suggestions to improve clarity & style
- Finds contextual errors such as improper use of words or incorrect punctuation
- Detects misspellings and typos
- Available as an add-on for popular web browsers
- Integrates with Microsoft Word, Outlook, Gmail, Google Docs, etc.
SEO and Social Media
This next set of tools will help you with your AI marketing strategy as it relates to content ranking and search engine optimization and creating successful campaigns for social media.
7. SurferSEO
SurferSEO is a very popular SEO tool that uses AI marketing and advanced algorithms to help you rank your content better in search results. This tool can analyze existing web pages that are ranking in SERPs (Search Engine Results Pages) and provide suggestions based on what’s working for your top competitors for specific keywords.
The tool also provides insights into competitor strategies, backlink profiles, website structure, content quality, and more.
Key Features:
- Analyze web pages and determine keyword rankings in SERPs
- Identify top-performing content for various topics
- Determine competitors’ strategies
- Gain insights into website structure, backlink profiles, and more
- Generate SEO recommendations to improve website performance
- Automatically generate meta titles, descriptions, and tags for SEO optimization
- Analyze content quality to determine how it can be improved.
- Integrate with Google Search Console to track keyword performance
8. GrowthBar
GrowthBar uses AI marketing to help you write SEO-friendly blog posts or website content in minutes.
It scans hundreds of results in the Google SERP and creates an SEO-optimized outline for your content with headings, keywords, internal links, and more. From your outline, you can use the writing tool to completely write the rest of your content.
Key Features:
- Quickly create SEO-friendly outlines for website or blog posts
- Generate titles, headings & subheadings based on SERP results
- Identify optimal keywords & internal links for maximum SEO benefit
- Write blog posts or website content with GrowthBar’s AI writing assistant
- Audit existing blog posts to detect problems and suggest improvements
- Collaborate with team members
- 2-minute blog builder to go from outline to 1,500-word blog post in just 2 minutes
9. Flick.Social
Flick.Social is an AI social media management tool that helps you engage with your audience on social platforms like Facebook, Twitter, and Instagram. This tool can analyze conversations taking place on social networks and help you respond in a timely manner to customer queries or feedback.
It also has features such as automated content curation, sentiment analysis, hashtag monitoring, and more.
Key Features:
- Analyze conversations taking place on social networks
- Respond to customer queries and feedback in a timely manner
- Automate content curation and scheduling
- Perform sentiment analysis to determine how users feel about your product or brand
- Monitor hashtags and keywords related to your brand or industry
- Analyze competitor strategies on social media and identify areas of improvement.
- Integrate with Facebook, Twitter, and Instagram for easy content sharing and tracking.
- Generate customer insights into engagement and behaviors
10. Smartly.io
Smartly.io is an AI marketing automation platform for eCommerce and digital brands that helps you optimize your ad campaigns across multiple channels.
With Smartly.io, you can use automated bidding, creative optimization, and audience segmentation to deliver personalized experiences to customers and boost conversions.
Key Features:
- Optimize ad campaigns across multiple channels
- Automate bidding, creative optimization, and audience segmentation
- Deliver personalized experiences to customers
- A/B test different ad creatives to determine the best-performing ones
- Analyze performance data and create real-time reports for better decision making
- Generate insights into customer preferences and behaviors
- Integrate with multiple platforms such as Facebook, Google, Amazon, Instagram, Twitter, and more
11. Frase.io
Frase.io is an AI marketing platform that helps marketers optimize their websites for higher search rankings. With Frase, you can easily analyze web pages and keywords to determine the best content strategy for your website.
It also offers features such as SEO recommendations, meta title, and description generation, content quality analysis, competitor analysis, SERP tracking, and more.
Key Features:
- Easily analyze web pages and keywords to determine the best content strategy for your website
- Generate SEO recommendations based on Google’s guidelines
- Create meta titles and descriptions in seconds
- Analyze competitor content performance to gain insight into their strategies
- Perform SERP tracking to see how your web pages are ranking
- Generate insights into user behavior and preferences
- Integrate with popular content management systems such as WordPress and Drupal
12. Ocoya
Ocoya is an AI marketing platform that will help you create social media content better and faster. You can use the AI writing assistant to write content and the automation tool to create images, videos, and music for your posts.
Ocoya also provides a scheduling tool to help you plan and schedule your content at optimal times as well as analytics to track your performance.
Key Features:
- Drag-and-drop image and video editor
- Quickly generate captions, text, and descriptions
- Schedule up to 1,000 posts a minute on Facebook, Instagram, Twitter and LinkedIn
- Plan out your content in a calendar
- Collaborate with teammates and clients
- Library of content templates to start with
- Integrations for dozens of social media accounts, eCommerce platforms, and other business tools
Revenue Growth
These marketing tools use AI to help improve the customer experience, increase leads, boost sales, and more.
13. Reply.io
Reply.io is an AI marketing platform for sales and customer service teams that helps you automate and scale your operations.
With Reply.io, you can easily create automated workflows, analyze conversations on social networks, respond to customer queries in a timely manner, monitor hashtags and keywords related to your brand or industry, and more.
Key Features:
- Create automated workflows for customer service and sales teams
- Analyze conversations on social networks to gain insights into customer sentiment
- Respond to customers in a timely manner with personalized messages
- Monitor hashtags and keywords related to your brand or industry
- Generate insights into customer preferences and behaviors
- Analyze customer data and generate real-time reports
- Integrate with multiple platforms such as Google Ads, Facebook, Instagram, Twitter, and more
14. Personalize
Personalize is an AI marketing tool designed to help marketers personalize experiences and drive conversions by discovering the products and services customers are most interested in.
It uses advanced segmentation tools to target the right customers, deliver personalized content and offers, optimize campaigns across all channels, measure the effectiveness of those campaigns, and more.
Key Features:
- Target the right customers with segmentation tools
- Content generation personalized for your target audience
- Optimize campaigns across all channels
- Measure the effectiveness of campaigns with real-time insights
- Integrate with popular eCommerce platforms such as Shopify, Bigcommerce, and Magento
- Use AI-powered recommendations to drive conversions
- Integrate with multiple other business tools such as Google Ads, Facebook Ads, and Twitter Ads
15. Crayon.co
Crayon.co is an AI marketing platform and competitive intelligence software designed to help businesses make better decisions and get the most out of their marketing investments.
The platform provides visibility into what your competitors are doing, performance data, insights to determine the best approaches for your campaigns, automation tools to save time on manual work, and more.
Key Features:
- Gain visibility into what your competitors are doing
- Analyze performance data to identify areas for improvement
- Automate manual tasks and save time on tedious work
- Integrate with popular platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and more
- Perform SERP tracking to see how your web pages are ranking compared to your competitors
- Generate detailed reports with performance data and insights
16. Optimove
Optimove is an AI marketing platform designed to help brands optimize customer relationships by delivering personalized experiences at every touch point.
It uses AI to create tailored, targeted campaigns that increase engagement and drive conversions.
Key Features:
- Targeted campaigns to increase engagement
- Real-time insights and automated segmentation
- Integrate with eCommerce platforms such as Shopify, Magento, Bigcommerce, etc.
- Robust reporting to measure the performance of campaigns
- Segment customers to tailor offers and maximize conversions
17. Adzooma
Adzooma is an AI marketing tool designed to help businesses achieve their goals by automating and optimizing their online presence.
The platform provides automated advertising campaigns, real-time performance insights, and powerful tools such as keyword research, bid optimization, split testing, and more.
Key Features:
- Automate campaigns across multiple channels
- Optimize targeted advertising with keyword research, bid optimization, and split testing
- Real-time performance insights to measure the success of campaigns
- Integrate with popular platforms such as Google Ads, Facebook Ads, Bing Ads, and more
- Adzooma Marketplace for features such as Dynamic remarketing campaigns and Creative assets library
- Conversion tracking and Page Optimizer to optimize your website for better performance
Chat and Messaging
You can also use AI in marketing to improve the customer experience by focusing your digital marketing efforts on better customer service.
18. Chatfuel
Chatfuel is an AI platform and chatbot builder designed to help businesses create and deploy intelligent bots for marketing, customer service, CRM, lead generation, and more.
You can use Chatfuel on WhatsApp, Instagram, and Facebook to improve lead generation and qualification, upsell, cross-sell, and increase revenue.
Key Features:
- Create chatbots without any coding
- Conversational analytics for in-depth insights into customer conversations
- Automated responses, custom content, and offers for better engagement
- Improve sales with abandoned cart, ads, feedback, re-engagement, support, upsell, and cross-sell
- Exceptional customer support and data protection (GDPR compliant)
- Integrations, segmentation, analysis, and A/B testing
- Data analytics dashboard to measure the success of your bots
19. Userbot.ai
Userbot.ai is an AI marketing platform designed to help businesses automate their customer communications across channels such as SMS, WhatsApp, Facebook Messenger, and more.
The platform provides real-time analytics and insights into user conversations, automatic segmentation of customers based on their activity, automated personalized messages, and more.
Key Features:
- Robust analytics and insights into customer conversations
- Automated segmentation of customers based on their activity
- Personalized messages to engage users in a more meaningful way
- Integrate with popular platforms such as Salesforce, Zendesk, Slack, Magento, etc.
- A/B testing and powerful analytics dashboard to measure performance
- Support for multiple channels including SMS, WhatsApp, Facebook Messenger, etc.
Email Marketing
AI in marketing can help you create automated email marketing campaigns and make better strategic marketing decisions about your lead generation methods and sales campaigns.
20. Seventh Sense
Seventh Sense is an AI marketing platform that helps brands personalize email campaigns to maximize engagement and conversions.
The platform provides powerful tools such as automation, segmentation, predictive analytics, customer journey mapping, testing capabilities, and more to create targeted campaigns that drive results.
Key Features:
- Automated campaigns for better customer segmentation
- Use AI marketing to personalize campaigns
- Customer journey mapping for better understanding of customer satisfaction and behavior
- Integrate with other popular platforms such as Salesforce, Marketo, and more
- Robust reporting dashboard to measure the success of campaigns
- Test campaigns and adjust them for better performance
21. Smartwriter.ai
Smartwriter.ai uses AI marketing for emails that helps businesses create content faster and more efficiently. It leverages AI algorithms to generate personalized emails, landing pages, blog posts, articles, and more in minutes.
The platform allows marketers to save time by automatically generating multiple versions of content customized for each recipient or audience. It also provides powerful analytics and insights to measure the performance of campaigns.
Key Features:
- Generate personalized AI-written content quickly and efficiently
- Analytics dashboard to monitor activity and results
- Integrate with popular platforms such as Salesforce, Marketo, etc.
- Test different versions of content for better performance
- User-friendly interface and easy to use
22. Customers.ai
Customers.ai is an AI marketing platform that focuses on sales outreach automation and B2B customer prospecting.
It offers features such as creative optimization, bidding automation, audience segmentation, A/B testing of creatives, performance analysis, and customer insights.
Key Features:
- X-Ray technology captures 7-15X more leads from highly targeted ads, SEO, and social media traffic
- Find B2C prospects that match your ideal customer
- Automate email marketing with emails and texts to potential buyers to convert leads
- Audience segmentation to target the right customers with relevant messages
- Integrate with popular email marketing and CRM tools
23. Postcards
Postcards by Design Modo is an AI marketing platform that provides businesses with the tools to create and optimize postcards for targeted campaigns. It uses NLP and machine learning programs to analyze customer data and generate personalized postcards aimed at driving engagement and conversions.
The platform offers features such as automated segmentation of customers, personalized messages, analytics and insights, A/B testing, and more. It also integrates with popular platforms such as Salesforce, Zendesk, Slack, Magento, etc.
Key Features:
- Robust analytics and insights into customer conversations
- Automated segmentation of customers based on their activity
- Personalized messages to increase engagement
- A/B testing of postcards for better performance
- Integrate with popular platforms like Salesforce, Zendesk, Slack, Magento, etc.
Other AI Marketing Tools
Finally, here are some other best AI tools for business that you can use to reach your target audience better through market trends, data collection, data analysis, and more.
24. Albert.ai
Albert.ai is an AI-powered marketing automation platform that helps businesses increase their sales and customer engagement. It allows marketers to optimize campaigns with automated processes, targeted messages, optimization of creatives, and more.
The platform provides features such as automated segmentation of customers, A/B testing of messages, creative optimization for better engagement, insights into consumer behavior and preferences, and more.
Key Features:
- Create automated campaigns to drive more engagement
- Optimize creatives for better performance
- Automated segmentation of customers based on their activity
- A/B testing of messages for higher conversion rates
- AI-powered analytics to target the right customers
- Integrate with popular platforms such as Salesforce, Marketo, WordPress, etc.
25. Browse AI
Browse AI is an AI marketing software that can scrape and monitor data from any website. With Browse AI, you can train a robot in 2 minutes without coding to extract data from a website into an Excel spreadsheet and monitor that data by setting up a schedule for future extractions.
You can extract data like job listings, Google search results, properties, hotel searches, social media posts, academic research papers, retail store and location data, and more.
Key Features:
- Data extraction from any website into spreadsheets
- Data monitoring and scheduling of future extractions
- Turn any website into an API without code
- Price monitoring
- Prebuilt robots set to your desired standards
- Easily download files
- Integrations with popular platforms like Zapier, SalesForce, Webflow, and more
26. Brand24
Brand24 is a leading AI marketing and social listening tool that helps businesses understand their digital audiences and enables them to track, analyze, and compare data from social media.
With Brand24, you can monitor and analyze conversations about your brand, competitors, products and services across all public channels including blogs, forums, review sites, news articles, and more.
The platform provides features such as sentiment analysis for understanding customer feedback; cross-channel marketing insights; automated alerts for any mention of the brand; competitor analysis to identify emerging trends; visualization tools for easy reporting; and more.
Key Features:
- Real-time tracking of mentions about your brand on public websites
- Sentiment Analysis for understanding customer feedback
- Cross-Channel Marketing Insights
- Competitor Analysis to identify emerging trends
- Automated Alerts for any mention of your brand
- Visualization Tools for easy reporting
- Integrates with popular platforms such as Google Ads, Facebook Ads, Salesforce Marketing Cloud, and more
27. Fireflies.ai
Fireflies is an AI-powered marketing automation platform designed to help businesses increase their sales, customer engagement, and profits.
This marketing tool also helps marketers quickly create digital marketing campaigns with AI-generated content in minutes and optimize them for maximum ROI.
Key Features:
- Robust analytics and insights into customer satisfaction and conversations
- Automated segmentation of customers based on their activity
- Personalized messages for higher engagement
- A/B testing of postcards for better performance
- Create campaigns with AI-generated content in minutes
- Integrates with popular platforms such as Salesforce, Zendesk, Slack, Magento, etc.
FAQs About AI Marketing
What is the best AI tool?
The best AI tool for marketing can depend on the specific needs of your business. Popular tools include IBM Watson, Google Cloud Platform, and Adobe Sensei. Each of these offers a range of features and algorithms which can be used to automate marketing tasks such as customer segmentation or personalization. Ultimately, it’s important to evaluate the different AI software tools available and choose the one that best fits your organization’s needs.
What are the coolest AI tools?
AI tools are becoming increasingly popular and can be used for a variety of applications. Some of the most innovative AI tools available today include: Google Cloud AI, IBM Watson, TensorFlow, Amazon Machine Learning, Azure Machine Learning Studio, BigML, Microsoft Bot Framework, OpenCV, and more. These AI marketing programs can be used to automate tasks, create intelligent products and provide insights into data. AI tools are changing the way we think about businesses, enabling users to make smarter decisions faster. With the help of these powerful tools, businesses are able to gather more information than ever before and unlock new opportunities for growth.
What is the best AI right now?
The best AI technology right now is Google’s DeepMind, a deep-learning artificial intelligence system developed by the company. It has been used in applications such as image recognition and natural language processing and is capable of solving complex problems quickly and accurately. DeepMind has already achieved impressive results in some areas, such as defeating the world champion at Go, and is expected to continue its impressive progress in the future.
What AI is being used in business?
AI technology is being used in a variety of business applications, such as customer service automation, product recommendation systems, fraud detection, brand language optimization, digital marketing, and sentiment analysis. AI can also be utilized to improve employee productivity by automating mundane tasks and helping employees make more informed decisions using predictive analytics.
What is the best AI in the world?
The best AI in the world is a matter of opinion, as there are many forms and implementations of artificial intelligence. Some notable examples include Google’s DeepMind, IBM Watson, OpenAI’s GPT-3, and Microsoft Azure AI. All of these AI solutions use sophisticated algorithms to process data and make decisions, giving them the potential to revolutionize many aspects of our lives. Ultimately, the best AI depends on the specific application and desired outcome.
What is the most advanced AI on the market?
The most advanced AI on the market is Google’s AutoML, a cloud-based suite of machine learning tools that allows developers with limited machine learning expertise to train high-quality models. AutoML provides access to state-of-the-art machine learning capabilities, such as incorporating multiple technologies and algorithms into a single model, as well as the flexibility to customize and tune models for specific tasks. AutoML also offers features such as automated machine learning, which eliminates the need for manual hyperparameter tuning. This makes it easy to create highly accurate AI models without having to invest in a team of experts.
What is the best AI task manager?
The best AI task manager is Todoist. It uses machine learning to understand user habits and provide advanced features like personalized project suggestions, natural language recognition, and AI-based task scheduling. Plus, its intuitive interface makes it easy to use for businesses of all sizes. With Todoist, you can quickly manage tasks and projects with automated reminders and intuitive project views. It also integrates with popular productivity tools like Slack, Microsoft Outlook, Trello, Google Calendar, and Dropbox.
What are the most popular generative AI?
The most popular generative AI technologies are Deep Learning, Generative Adversarial Networks (GANs), Variational Autoencoders (VAEs), and Recurrent Neural Networks (RNNs). These AI technologies can be used to generate new data from existing data, such as images, text, and audio. Generative AI offers a range of applications in areas such as computer vision, natural language processing, audio synthesis, and others. Generative AI technologies are used in many applications, such as medical image analysis, natural language processing, and robotics.
Conclusion: Best AI Tools for Marketing
These are the best AI tools available today that can help you automate and optimize your marketing campaigns.
Our personal favorites that we use in our business are Jasper, Grammarly, and SurferSEO.
From writing blog posts to automated email campaigns to chatbots, these solutions offer a range of features that can take your marketing strategies to the next level.
With the right tool in place, you can save time, effort, and money while increasing customer engagement and conversions.
Try them out today to take your digital marketing strategy into the future.