When we share with people that we make more than six figures a month blogging, a lot of people have the same responses.
A common one is – Oh, because you blog about blogging?
It’s not just the bloggers that are blogging about blogging that make money — believe it or not.
But sadly, there are a lot of folks out there teaching people how to make money that only ever made any money by teaching others how to make money.
Thankfully for you, our story is different.
Our very first blog was created from our passion — health and fitness. It’s called Avocadu, and we still run it today.
Alex and I took that blog from $0 to averaging over $20,000/month FIRST before we ever started Create and Go.
We then started this blog as a second business because we were passionate about the online business and marketing world and wanted to share our knowledge with others.
And now that we teach others how to blog, we’ve seen ALL KINDS of new blogs started by our students!
But one of the questions we get a LOT is about lifestyle blogs…
What is a lifestyle blog? Do you just blog about anything? How do they make money?
Doesn’t that just mean bloggers who write a diary about their daily lives?
Nope! That would be what’s known in the industry as a personal blog my friend.
These are the questions that we’re going to answer in this article, and then we’re going to share 21 awesome examples of some of the best lifestyle blogs on the web right now.
What are Lifestyle Blogs?
Lifestyle blogs are those that focus on a handful of topics, also called interests or categories, instead of one specific niche.
They are typically created by multi-passionate bloggers who simply don’t want to write about just one thing.
Like we said earlier however, they are not personal diaries. Instead, lifestyle blogs are centered on the topics, not the bloggers that write them.
Although in some cases, there is a bigger emphasis on the person when they have a dedicated fan base.
The great thing about lifestyle blogs is that they allow a blogger to explore multiple interests, and share them with the world from an objective perspective, with their own personal twist.
This enables the audience to connect with the blog based on the interest rather than strictly the emotions or personality of the blogger.
How Lifestyle Blogs Make Money
In truth, the way lifestyle blogs make money is pretty similar to how most blog niches monetize.
This is not an exhaustive list, but here are just a few ways a lifestyle blogger can make bank$:
Think Google Adsense, Media.net, and Mediavine.
These companies place ads on blogs, and the blogger makes money when readers visit their page. And you can usually make more money if someone clicks the ad as well.
BUT this means that they also have the lowest quality ads and don’t help out much at all with getting them set up on your blog.
Wait until you have some steady and consistent traffic and partner with a premium ad company that will earn you more, look better on your site, and even install the ads FOR you.
Also, ad companies like these aren’t the only way a blogger can get display ad revenue.
Lifestyle blogs can also sell display space DIRECTLY to advertisers for a flat monthly/annual fee.
This takes a little more work but it can also make you more money.
Display ads are the MOST passive way to earn income but they will also have the lowest income earning potential.
Another really popular way to monetize new lifestyle blogs is through affiliate companies or marketplaces.
You can search these platforms for relevant products to sell to your audience and if anyone makes a purchase through your affiliate links, you will generally make a commission on that sale.
BUT you must apply to these platforms first and also often to the individual company for the product you want to sell on the marketplace as well.
There is no additional cost to the buyer when you use affiliate links, so it’s a great and easy way for a blogger with no products of their own to sell stuff for money.
While the income earning potential for affiliate marketing is much greater than display ads, there is still a lower barrier to entry that makes it harder to scale this kind of income.
That being said, this can and absolutely should be part of your monetization strategy as a lifestyle blogger.
Selling Physical and Digital Products
If you really want to SCALE your income, selling your own products and services is the way to go.
This can be selling your own digital products like eBooks and courses or selling physical products through your blog or an eCommerce store attached to your blog.
As you can imagine, this step requires a LOT more work but has the potential for a MUCH higher payout.
Gotta risk it to get the biscuit!
Dumb Alex joke, but anyway… Those were the most popular methods of monetization.
The ones below are used slightly less frequently but are still very popular and effective, especially for lifestyle bloggers!
Whether working directly with a brand or an agency, lifestyle blogs are sometimes paid to display the blog posts that are on their site.
This sponsored post could be written by you or by someone else and you just get paid for publishing it on your blog.
In some cases, you can also be given products to try along with income in exchange for these sponsored posts.
GREAT course on sponsored posts for bloggers by our friend Michelle if you’re interested in learning more: Making Sense of Sponsored Posts
If a lifestyle blogger is an expert in something they write about on their blog, they may be able to leverage that into a paid one-on-one coaching package or a group coaching program.
For example, if they frequently post about nutrition recipes, they could get paid to coach someone on how to create meal plans, or properly shop for healthy ingredients at the grocery store.
This is also very popular for lifestyle bloggers that blog about finance or business as one of their blog topics.
Social Media Promos
The most popular lifestyle blogs also have a healthy following on social media, especially Instagram.
As a result, companies are often willing to pay for tweets, Facebook posts, or Instagram stories to a blogger’s followers.
The difference between sponsored posts and brand partnerships is that it’s typically more long term, and involves more than one post.
For example, a blogger that posts about wine could become a brand ambassador for a specific wine brand and give them several posts and social media updates during the partnership.
Have you ever noticed a blogger that shares the same beverage or food item in multiple Instagram or Facebook posts? There’s a chance they are a brand ambassador being paid to share it.
It could be subtle in the background, or a more pronounced shot of the product, but if it shows up several times, there could be a reason.
Sure, the blogger has to disclose if it’s an advertisement, but what is being promoted isn’t always blatantly obvious.
Believe it or not, some lifestyle blogs become fabulous portfolios bloggers can use for paid writing opportunities with magazines, newspapers, and even other blogs.
Depending on the publication or website, the blogger could receive anywhere from $0.10 to $1 per word or more.
GREAT course on freelance writing for bloggers by our friend Holly if you’re interested in learning more: Earn More Writing
Podcast and YouTube Sponsorships
Some bloggers repurpose their blog posts into podcasts and videos that they can then sell additional sponsorship opportunities on.
This is a great way to recycle content to use for multiple platforms without having to create NEW content.
We do this on our YouTube Channel:
Speaking Gigs at Conferences and Events
If you can become enough of an expert on your topics, and you might be able to start getting paid for speaking gigs at blogger meetups, conferences, and workshops.
Depending on how much clout they have, a blogger can receive everything from a ticket to an event all the way up to an all expenses paid trip plus a stipend.
You generally want to start reaching out to smaller conferences for this and work your way up. It can also bring in a lot of extra exposure and traffic to your blog!
Categories Covered by Lifestyle Blogs
There are several categories that can be covered by lifestyle blogs including, but not limited to:
- Home Decor/Home Improvement
- Budgeting/Personal Finance
- Career/Side Hustles/Entrepreneurship
- Luxury Living
- Other Hobbies (Gardening, Photography, Hiking, etc…)
- Life Hacks
Many lifestyle blogs focus on a handful of these categories. Few feature more than six or seven, however.
It’s important not to blog about too many topics, even as a lifestyle blogger, because if you speak to everyone, you’ll end up reaching no one and not seen as an “expert” on any topic.
The most successful lifestyle blogs find a happy medium in terms of what they cover for their readers.
Though they may color outside the lines occasionally, they will generally stick with their chosen categories.
In no particular order…
21 Lifestyle Blogs Worth Checking Out
Helene shares with you her travel experiences, tips and tricks for getting the most out of your trips, strategies for creating a successful blog, how to manage real life, and social media (with an emphasis on Instagram).
This site is dedicated to “helping women over 40 take back control of their lives, homes, and finances.” It features content on life, relationships, money, and home.
Just a Girl and Her Blog features articles on organization and productivity, practical and easy-to-follow decorating tips, as well as posts on how to work from home as a full-time blogger.
4. A Cup of Jo
This popular lifestyle blog covers six categories – style, food, design, travel, relationships, and motherhood.
Now, you might think this is just a budgeting blog, but it’s more than that. Blogger Kristin Larsen also writes about side hustles, Pinterest, getting out of debt, saving money, and oh yeah – budgeting!
Katie Did What is part parenting blog, blended with fashion, fitness, and beauty posts.
Making Sense of Cents says it is both personal finance, and a lifestyle blog. It covers a wide range of categories including travel, weddings, pets, product reviews, and all things finance of course.
It’s the blog to visit to learn how to make more money and save money on all the things.
8. Mint Notion
This site features travel tips, personal finance, and life hacks to motivate and inspire you to live with intention.
The gal who runs it, Eden, is a former shopping addict, turned lifestyle blogger, that is now dedicated to teaching others how to live intentionally.
9. Nerd Fitness
While at first glance it just seems like a fitness blog, it goes a few layers deeper.
Steve Kamb may have started it as a fitness space, but it has transitioned into a popular men’s lifestyle blog all about leveling up all aspects of your life in mind, body, diet, and more.
HBFit covers health, beauty, and fitness. Simple, and to the point. Gotta love that.
This lifestyle blog is dedicated to being an outlet for millennial women to experience luxury of the mind through their everyday living.
12. Art of Manliness
The Art of Manliness calls itself a one-stop resource for actionable advice that covers every aspect of a man’s life: character, career, relationships, fitness, style, skills, and much more.
Fitnancials is a lifestyle blog focusing on the topics of saving money, side hustles, and making money blogging.
It also has articles about healthy living. No wonder its tagline is “healthy wallet, healthy life”
14. Barefoot Blonde
This site covers all things hair, fashion, beauty, and travel.
This lifestyle blog will make you hungry and want to shop as it covers fashion, food, beauty, decor, DIY, and motherhood.
JessAnnKirby calls itself a fashion, travel and lifestyle website.
It was designed to be a place to celebrate creativity, share a love for the ocean and coastal living, and encourage women in all aspects of their lives.
17. Chasing Foxes
Grace and Silas created and run Chasing Foxes as a space to share tips on finances, health, home improvement, and ways to make money online.
Mantelligence was created as a men’s lifestyle blog with the goal “to help you become a better, more intelligent man.”
From dating advice to which deodorant to buy, fashion tips to wine choices, this site promises to teach you “everything that a man needs to know.”
Goop may be a blog owned by a celebrity (ahem Gwyneth Paltrow), but it’s also a very popular lifestyle blog covering the topics of beauty, food, style, travel, wellness, and work.
The skinny on this site is that it is a pink overload lifestyle blog featuring recipes, beauty, wellness, workouts, travel, and more.
21. Lost Gen Y Girl
This blog believes that although adulting is hard, it doesn’t have to be. That’s why they break down the adult topics of career, happiness, fashion, beauty, and finance.
So you want to start a lifestyle blog of your own?
We can help!
What do you think of our list of best lifestyle blogs? Did we miss one you think people need to follow in 2019?
Leave a comment below and tell us about it! We’d love to hear from you!