In these blog income reports, we report our blogging income and expenses as well as insights to any recent changes we’ve made on our blogs in the past month.
This is what we will cover in this blog income report (feel free to click and skip to what you’d like to see):
- Why We Publish Income Reports
- Show Me the Blog Money
- Changes Since Our Last Income Report Update
- Additional Blogging Resources
- How We Make Money Blogging
Why We Publish Income Reports
It’s a little weird publishing our income reports for all of our friends, family, and loved ones to see, but that’s the tradeoff that we accept for the transparency that it provides to our audience.
We never publish to brag – only to show our followers and readers just what is possible with a small blog, some hard work, and a lot of determination!
Lauren (my girlfriend and business partner) and I own a successful health and wellness blog at Avocadu.com. It is from the successes and failures of this blog that we teach at Create and Go.
We are teaching blogging strategies that work in a completely different niche, and we hope this will make it a little more relatable and applicable to your specific niche and blog.
There are a lot of ‘experts’ out there that are making money online by teaching others how to make money online. Basically, blogging about blogging.
While many of these folks are VERY successful (and good at what they do), it makes their strategies a little less relatable and harder to apply sometimes if you are in a completely different niche.
Yes, we blog about blogging too, but the difference is that we took Avocadu to $20,000/month and beyond BEFORE we started Create and Go.
We hope that the honesty and transparency that we provide through our successes and failures with our health and wellness blog helps you on your blogging journey as well!
Start a Successful Blog Today
If you are interested in starting a successful blog for yourself, we made an awesomesauce tutorial on how to start a profitable blog, starting at just $2.75 per month (this low price is only through our referral link).
Starting a blog the RIGHT way has been one of the most important factors in how we have achieved our success so quickly. So click here to start a successful blog if you’re ready to get started!
Show Me the Blog Money:
PROOF OF INCOME
Here are a few of screenshots from our Stripe, PayPal, and Teachable accounts, where we receive payments for products that we sell — just for a little proof:
We also receive other income that is directly deposited into our bank account. There are just too many places to screenshot all of them!
January 2019 Blogging Revenues
The number above does not include blogging expenses. Some of the expenses that we incur on a monthly basis include the following:
- Bluehost (Hosting)
- ConvertKit (Email marketing)
- LeadPages (Email opt-in landing pages)
- Teachable (Sales pages + course hosting)
- ClickFunnels (Sales pages + eBook hosting)
- Tailwind (Pinterest scheduling and analytics)
- Social Media Warfare (Social icons and sharing)
Income Recap Since We Started:
The chart below contains the revenues from both blogs (Avocadu and Create and Go) since we started blogging.
Helpful Timeline of Events:
- During the months of July – August of 2015, we were working on our first blog that ultimately failed
- We started Avocadu in September of 2015 and didn’t make any money with it until January of 2016.
Changes in January Since Our Last Income Update
Recently Published Blog Articles:
What Happened in Our Lives as Full-Time Bloggers Last Month
Alex and I have both been doing a ton of traveling over the last year. He was doing a 50-states tour by himself and meeting up with some friends and family along the way. He finally finished up in Hawaii!
This has always been a bucket list thing for him, and he’s seen some really incredible stuff along the way.
Alex got to do a lot more international travel than I did growing up, so I’m currently doing some my own international travel — mostly with the Wifi Tribe (the group Alex and I have traveled with on most of our adventures since becoming full-time bloggers).
In the last few months, I have been to countries in Central America, South America, Europe, Africa, Asia, and I’m currently writing this income report from Medellin, Colombia!
You can follow me on Instagram to see more of my travels!
View this post on Instagram
Over the holidays, Alex and I took some time to meet up in Arlington, Texas to discuss some of our goals for the upcoming year.
This house in Arlington was where our blogging business first began, almost 4 years ago now. It’s filled with memories of 80-hour work weeks of failures and fights and success and celebration.
This house has seen it all.
This year has been a wild ride for both of us, both professionally and personally, with a lot of ups and downs, but it has without a doubt been the best year yet.
It’s been the most challenging and the most rewarding, and we are both so grateful for everything we have achieved together.
View this post on Instagram
Despite what our income reports show, we don’t have fancy home offices or live very glamorous lives.
We’re pretty average people just like you that often have ridiculous work setups like this one, all in the name of productivity.
We hope that all of you have set up some serious goals for the new year!
Other Blog Updates in January 2019
Many of you that have been following us for the last couple of years know that we’ve often discussed the difficulty with trying to travel full-time while also actively growing your business full-time.
We have had a BLAST on our trips to Nicaragua, Costa Rica, Peru, Portugal, and Bali with the Wifi Tribe, but our productivity always suffered while we traveled and we had to make a lot of sacrifices along the way.
We discuss more about this in the guest post we wrote for them on how to be a remote blogger.
The bottom line is that you have to find a balance between work and play and if you’re still in the stages of growing your blog and not totally satisfied with your income, your productivity will suffer while you’re traveling.
There are far too many distractions and opportunities to do fun activities that take time away from your business.
Well, after several months of hard work and long hours at home, Alex and I are back to traveling full-time again.
It has made us a LOT less productive, but we are finally at a point where we can not only accept this but embrace it.
We’ve worked our BUTTS off for the last three years to take our income to the level that we achieved this month, and we are now taking some much-needed personal time to explore the other incredible things that life has to offer.
All work and no play in the blogging world will leave you just as unsatisfied in the end as working any job, so it’s important to take some time off when you need it or when you feel that you have reached some really important goals in your business.
During this time, we have been doing more “maintenance” than “active growth” on our blog, and we have begun to hire out some work for things that we need (SEO, content, etc.).
Alex has been managing most of those tasks and I’ve been doing most of our writing, emails, and social media communications. I’ve also planned out new and updated content for our courses because we feel that it’s incredibly important to provide our customers with the best and most up-to-date information as possible.
We’d rather ‘WOW’ our customers with our courses than provide ‘adequate’ content, so we’re always striving to improve them and add more content as our clients request it.
Next Steps in Our Blog Growth and Goals
Let’s talk webinars…
Webinars are something that Alex and I have avoided for… pretty much since we started.
There were lots of bloggers running monthly and weekly webinars to their audiences when we first got onto the blogging scene, and it was something that we never wanted any part of.
The beautiful thing about blogging income is that it can be almost completely passive.
Webinars are a lot of work but even more than that, a webinar is this “thing” that looms over your schedule every month, week, etc. It’s that thing on your calendar that you have to do.
We have always liked to run our business as much as possible without appointments, calls, or set “things” on our calendars.
And up until the last couple of months, it worked out famously! But here’s the thing…
In order to continue growing, you must continue to venture further outside of your comfort zone.
We think it’s about time to introduce webinars and additional video content.
Building Trust Through Videos
Over the last few months, we’ve been very busy and have let our consistent posting of new content on our YouTube Channel fall by the wayside.
We didn’t forget. We simply chose to prioritize other activities that we believed were more important to the growth of our business at the time.
Well, it’s time to focus back in on video content because videos are an incredible tool for blog growth and building trust with your audience.
They allow you to create a more personal connection to your audience, and they help your audience see that you are a REAL person – not just some big name behind a blog.
It’s also much harder for most people to get on video, so the competition is lower and it can give you a competitive advantage.
Anyway, I say all of this to tell you that Alex and I both plan on getting in front of the camera a LOT more in the coming months.
Many of you are used to seeing Alex in front of the camera on our YouTube Channel, but it’s past time I got myself on there.
I’ve mainly recorded videos for our blogging courses, but we both believe that having my face on camera more BEFORE people purchase our courses will help build more trust with our female audience.
We’re currently working on how we want to structure this new content and where it will fit with our current strategies.
New to blogging? We’ve got a MESS of resources for you if you’d like to fire things up:
Best Articles for People Who Have Not Started Blogging:
Best Articles for the Peeps Who HAVE Started a Blog:
- How to Make Money Blogging (We Make Over $100,000/Month)
- 17 Best Blogging Tools for Beginners and Beyond
- How to Monetize Your Blog – Free 4 Day eCourse
- What is Pinterest and How Does It Work for Bloggers?
- How to Grow Your Small Business or Blog on Pinterest – FREE 4 Day eCourse
- Affiliate Marketing for Bloggers – 6 Tips for Making 6 Figures
How We Make Money Blogging
Affiliate Marketing Income:
Last month, we made $61,206.90 through affiliate marketing on our blogs. Affiliate marketing just means selling other people’s products and courses, and it was how we earned our first $1,000/month blogging. It’s one of the best ways to start making with your blog.
If you would like to know how we did this and how you can use it to monetize your blog, make sure to check out our course Make Money Blogging for Beginners.
The course is all about helping you start making $500 – $1000 per month with your new blog through affiliate marketing, free blog traffic, and other strategies.
Digital Products and Services Sold:
Last month, we made $79,093.95 selling digital products and services (eBooks and online courses). This is always going to be where the bulk of our income is made because selling your own products has a much higher earning potential.
If you would like to know how we did this, make sure to check out our most advanced blog monetization course, Six-Figure Blogger.
Note that this is an ADVANCED course. It does not cover the basics of traffic or writing content. It delves much deeper to cover copywriting, sales funnels, email marketing, and more.
Alex and Lauren
Co-Founders, Create and Go
If you have any questions about our blog income reports or about blogging in general, please feel free to leave them in the comment section below!