I think a lot of people see how much money we make and immediately think, “What does a blogger do?”
Like, you just write stuff and people pay you???
Most people are somewhat familiar with the online world these days and they know what a basic website looks like.
But you’ve probably noticed that terms “blogger” and “blogging” are starting to pop up a lot more lately and are getting curious.
Alex and I started a blog in the health and wellness space — specifically teaching women how to lose weight.
With this first blog, we were able to…
- Earn $103,457.98 in our first year of blogging
- Quit our full-time jobs of working as a CPA (me) and personal trainer (Alex)
- Create our own schedules for work and playtime
- Start traveling the world
So, how did we do it?
Here is an overview of what we will cover in this article:
Table of Contents
Let’s answer the question of what does a blogger do by first addressing some misnomers about bloggers.
Let’s define what I mean by “blog”
There are tons of different websites out there, including everything from ones that sell T-shirts to ones that display photos or videos.
A blog is a type of website where content is written with the purpose of educating the reader on a specified topic or topics.
They can also have photos and offer products to sell (including T-Shirts), but the written articles make up the majority of the content on the blog.
This article that you are reading right now is a post that is part of our blog, Create and Go.
For more specifics: What is a Blog? (How it Works Explained Simply)
Why did I get started?
Everyone has a different personal reason getting involved with blogging, but they typically all fall under these broader reasons:
- Financial freedom
- Time freedom
- Creative outlet
- Desire to travel
- Love of writing or teaching
- Desire to run your own business
For us, financial freedom and time freedom were at the top of the list.
A blogging career allows you the financial freedom to control your income and the time freedom to work where and when you want.
Whether it’s to earn a better income, spend time with your kiddos, or just because you simply can’t stand the thought of working a soul-sucking 9-5 job, blogging can provide this freedom.
If I’m going to give you a 50,000 foot-overview and put this into the simplest terms possible, I can break down the overall duties of a blogger into three basic tasks:
- Write Content
- Recommend Products
- Sell Products
Now, there is a LOT more to it than that and quite a few things in between, including:
- Customer Service
- Research and Development
- Accounting and Finance
But they all serve the purpose of the three top-level tasks. Let’s go into a little more detail to help you understand.
Bloggers Write Content
The primary task of a blogger is to produce content in the form of articles.
Blog content is how you provide value to your audience, educate them on what your business is about, and ultimately build trust with them before you can expect them to spend any money.
You should generally post at least one new article a week, although some people post much more frequently or even less frequently than that.
Posting twice a week in the early stages of your blog is a good idea to help it grow faster.
Social media and other traffic platforms like Pinterest, Google, Instagram, and Facebook all favor users that publish new content regularly, which makes it a very important task in your business.
If you’re wondering what to write about, don’t worry. There are plenty of ways to figure that out. You can run searches and use other software to help you figure it out.
There is never a shortage of topics to write about!
Check out our article on keyword research tools for bloggers for some additional help.
Remember that writing is a large part of what separates your blog from being just a website. It’s one of your main jobs as a blogger, and while you can also outsource it and hire writers to write for you, it is still a task that must be completed regularly!
The free content that you provide on your blog is the foundation of your business.
Okay so if I’m offering all of this free content to others, how do I actually make money?
I use the word “recommend” here because I’m referring to affiliate marketing.
To earn money blogging, you don’t have to actually sell your own products. You can actually sell products that belong to other people and companies.
This is called affiliate marketing. Let me illustrate this with an example:
Bluehost is the #1 blog hosting site that we recommend.
We are also an affiliate for Bluehost and that link above is called an affiliate link. If you decide to sign up for Bluehost through our link, we get a commission off of the total purchase price.
Bluehost pays us this commission because we helped them make a sale by recommending their product to our readers. They have even offered us a special discount pricing of $2.75/month to offer to our readers to help us make sales.
Think of it as a business partnership. We could have this partnership with any other hosting company, but we chose Bluehost because it is what we personally used to take our blogs to six figures.
Make sure that you only recommend products that you use and/or truly believe in.
Perhaps one of the easiest ways to make money with affiliate marketing is through the Amazon Associates Program.
You can actually recommend Amazon products in your articles and receive a small commission on the purchase price if anyone purchases from your articles.
You can make a great income from your blog by recommending affiliate products to your audience and some people make six figures from their blog with affiliate marketing alone.
But there is one final step if you want to truly SCALE your income.
The final frontier of monetizing and taking it to truly crazy and unpredictable heights is to sell your own products.
What kind of products are we talking about?
Well, they could be digital or physical. We specialize in and teach about how to create and sell digital products – aka information products like eBooks and eCourses.
Selling physical products can be a lot trickier and riskier because you generally have to manage inventory, packaging, shipping, returns, etc.
We chose to go the route of offering digital products because the process is much simpler.
The first two digital products that we created were two weight loss eBooks/programs that we sold on our health and wellness blog.
On this blog, Create and Go, we sell blogging courses to help people start and build their own online business through blogging.
Alex and I created all of these digital products ourselves, including the writing, designing, sales pages, marketing, etc.
These products are what make up a good portion of our blogging income, in addition to selling affiliate products and services.
When you sell your own products, you control every part of the process, including the product price, costs, sales, marketing, and more.
Now, we call it the final frontier because creating your own products can be very time-consuming and you still have no guarantee that you will be able to sell it effectively.
We recommend starting out with affiliate marketing first because it will help you learn more about your target audience, the products they are most interested in, and how to sell those products to them.
What else does a blogger do on a daily basis?
As a blogger, you’re generally a one-man show. Your tasks will vary from day-to-day but as we said before, they generally revolve around the three top-level tasks discussed above.
Here are some of the general tasks a blogger does on a daily and/or weekly basis:
- Writing amazing blog posts
- Writing emails to your audience
- Creating your own products
Research and Development:
- Finding new topics to write about
- Researching articles to learn new strategies
- Taking courses to invest more in your learning
Sales and Marketing:
- Writing content designed to help sell products (affiliates or your own)
- Writing emails designed to help sell products (affiliates or your own)
- Creating sales pages for your products
- Communicating with people that purchase your products
- Providing additional help and support for your products
Accounting and Finance:
- Keeping track of your blog spending
- Keeping track of your blog revenues
- Reporting your blog profits on your tax return
The above tasks are ones that you will likely encounter at some point in your blogging business. Note that some of them can certainly be outsourced.
You can hire a writer to write your articles for you, although we don’t recommend doing that until later on (if at all).
If you don’t have any desire to write, you’re probably looking at the wrong career.
You can also hire a virtual assistant to help you out with customer service or an accountant to manage your finances.
Many of the tasks required in the blogging industry can be outsourced, but keep in mind that you will be doing ALL of them yourself in the beginning – as you should be to learn the process before outsourcing.
How do you get started?
I hope I haven’t scared you away yet!
The first step is to figure out what to blog about. You will want to select a profitable blog niche based on what you are passionate about or a topic that you are very interested in.
There are tons of successful blogs in various niches, so stick with something that you know and are comfortable talking about. People will know if you try to be anything that you’re not.
If there are multiple topics that you want to talk about that are somewhat related (like parenting, DIY home projects, etc.), that’s okay too. You can create a lifestyle kind of blog and discuss a few topics.
Your blog will change and evolve over time, so you don’t have to be 100% stuck on an idea before starting and you really shouldn’t be.
Once you’ve decided what you write about on your blog, the next step is to GET STARTED!
If you’re still feeling a little unsure about the process and need some more time, we recommend signing up for our FREE 5-Day Blogging Bootcamp for Beginners.
It comes with videos and written content that will walk you through the process in more detail.
You’ll get each lesson one day at a time so that you don’t get overwhelmed and have more time to process everything.
Okay, that’s it for this article on what does a blogger do, guys! We hope you enjoyed it!
If you enjoyed this article on what does a blogger do or have any questions for us, please feel free to leave us a comment below!
Lauren has been a professional blogger since 2016. With a degree in accounting, she has taken her life experience and business knowledge and used it to grow two blogs, Avocadu and Create and Go, to 6 and 7 figures. She is a traveling digital nomad working from around the world. Read her inspiring story on how she went from broke and frustrated to $100,000/month blogging in 3 years.