If you’re confused about what is a blog, how it works, and if this is something YOU would want to do – you’ve come to the right place!
This breakdown is going to explain everything.
Two years ago, Lauren and I were in the same place that many of you are probably in right now.
We honestly didn’t know the difference between a blog and a website.
It was all new and kind of confusing to us.
We actually didn’t really identify with the term “bloggers” for the first several months. We just thought that we had a health and fitness website we were trying to make money from.
Despite our confusion, we were eager to get started blogging because we saw how much money other people were making online and how effective it was to grow a business.
Fast forward to today, Lauren and I have built two six-figure blogs and make over $100,000 a month blogging!
It’s a crazy but very true story, and many people now even call us “expert bloggers” and “professional bloggers.”
I don’t know when THAT happened, but I do feel like we can give a very solid and tangible definition to the common questions surrounding what a blog really is:
Table of Contents
The standard definition of a blog is something like this one from Dictionary.com:
“A website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites.”
So formal. So official. And so incredibly boring.
Let’s instead illustrate with an example: This is a blog.
What you are reading right now is an article on a blog. It’s just written content (generally meant to instruct or be informational in nature) on a website.
The blog itself is what holds the content in the post (what you’re reading) and in our case, and our blog is a part of our entire website.
This is also why we refer to our website as a blog.
For all of you preferred video learners out there, here is a video of this topic (plus some extra tips!) from our Youtube Channel below.
What does blog mean?
In computer terms, “blog” is the combination of two words – “web” and “log.”
Web + log = blog 🙂
Again, Dictionary.com would say, “to maintain or add new entries to a blog”
The much more interesting truth is that blogging is an incredibly fun and mentally charging form of creative expression.
It’s taking your unique thoughts and your unique writing style and mashing those two things together in the form of written expression.
Blog writing really can be introspective, fun, exciting, mind-numbing, emotional, relaxed, or whatever you decide for it to be.
There is also no requirement on how often you update your content. You can blog once a week or you can blog once a year. It’s completely up to you.
It’s up to you!
Blogs can be used for any or all of the following purposes:
- Personal journals (hobby blogs)
- Creative expression
- Teaching and coaching others
- Selling products
- Promoting brands
It can be whatever you want it to be.
In our case, we use our blogs to teach others as well as to sell products to make a full-time income online.
I’m more of a visual learner myself so let’s show you some examples.
The following are three types of websites and how they function with blogs:
- The website is a blog.
- The website has a blog.
- And the website is just a website.
Let’s dive into a little more detail on each one and explain what the differences are.
The website is a blog
The best example of a blog we can give is the website you are on right now, createandgo.com. Pretty much our entire website is a blog.
This is also how our other popular blog, Avocadu.com, operates.
It is primarily a blog because it’s centered around updated content on the website.
Here are some other names you could classify our blogs as:
- Website (because even if it is a blog, it’s is still technically a website)
- Authority/Niche Website (Because the content is centered around a specific topic, this is also acceptable. You might not have ever heard of this term, but it’s common in internet marketing speak.)
While these are much bigger websites publishing lots of content and may refer to themselves as a website or publisher, they are still technically a blog since blogging is their primary content.
In these cases, both terms are acceptable.
The website has a blog
I think this is why so many people get confused.
In this example, the website has a blog it uses, but the primary content is not articles. This is the case for most websites as a blog is a good way to drive traffic to your blog and potential customers to a website.
The email marketing service, ConvertKit, is a good example. You can see on the top menu that they have a link to their blog:
The website has a blog with regularly updated posts and it’s an important part of their business, but the blog section is not the primary content or purpose of the website.
The primary purpose is getting people started with their email marketing software. They sell software.
In this case, the people at ConvertKit would likely refer to their site as…
- A website
- A software
- A business
They would not refer to what they do as “blogging” or being “bloggers” even though they have do have a blog on their website.
Another example is WifiTribe.co, which is the group of remote workers that we have traveled with in the past.
They too have a blog, but the primary purpose of their website is to get digital nomads to go together on trips around the world – many of which we have been on!
ConvertKit is mainly selling a service. They don’t consider themselves “bloggers.”
Remember, the primary purpose of the website is going to usually reflect what the creator calls the website. It is subjective in nature but is all about what the purpose of the website is.
The website is just a website
In this case, the website exists without a blog as a standalone site.
An example would be Canva.com.
This is a standalone website with no blog that we use to create and edit images.
More examples include websites generally for:
- Apartment complexes
- Local real estate brokers
- Platforms like Youtube and Facebook
Any of the above websites could add a blog to their website, but right now they just have a website.
Alright, I hope that cleared some stuff up.
Next, I want to go over some other important questions you probably have if you are interested in learning about what is a blog and more about the basics of blogging.
What to blog about is going to depend on your own goals for your blog.
Contrary to popular belief, blogs are not just an online diary about your thoughts. If you want to make a business out of it, you need to run it like a business.
Remember that it can be whatever YOU want to make of it. You can blog about whatever your heart desires, including…
- Company updates
- A product you liked
- A workout you used or recommend to your friends
Or use it as…
- A creative outlet to practice writing
- A way to meet others and connect
Basically, anything you can think of. Be creative!
Here’s the rub though…
Not all articles are created equal and there are certain blog post ideas that do better than others.
It’s the connection you create with your readers.
The closer you can connect with and bond with those visiting your blog, the more powerful the blog will be and likely money you will make.
A good blog is not necessarily a big blog with a large audience, more so it’s how many members of that audience truly connect with the writer/content.
Some small blogs make TONS of cash because of the deep connection with their audience, while some huge blogs make nothing because they don’t know how to connect with readers.
There are many different kinds but they usually fall into 4 categories:
- Lifestyle/Personal Brand Blog
- Passion Subject Blog
- Broad Niche Blog
- Crash-Test-Dummy Blog
A lifestyle blog and a personal blog are generally the same thing.
They leverage the personal brand of someone’s name and are usually more about that person’s lifestyle. Many bloggers take this path and people have even gotten very famous from blogging.
Another kind of blog is microblogging where someone blogs in short note-style posts.
This is usually done on a platform like Instagram where you write longer captions (not recommended if you want to make serious dollars though).
Everyone’s personality and desires are different when it comes to blogging.
That’s why we recommend everyone take our blogger personality quiz to help you determine this.
It’s completely free and an awesome way to get started blogging!
You can make money in a variety of ways. Some methods will earn you much MORE money and some will earn you money much FASTER.
Some of the very basic ways to make money with a blog include:
- Putting ads on your blog (Google AdSense)
- Recommending products in your articles (like Amazon products)
- Selling other people’s products (called affiliate marketing)
- Selling your own digital products and services (higher return but more time investment)
So, you can get paid by companies whose products you are recommending or directly by people who purchase your products.
You can get one started in 30 minutes or less!
If you’re ready to get rolling make sure to check out our post on how to start a blog (a step-by-step beginners guide).
P.S. Did this post on what is a blog help you? What is your blog going to be about? We would love to hear about it in the comments section below!
Alex has been a professional blogger since 2016. With a business degree and the expertise he has attained over time, he has grown two blogs to 6 and 7 figures, Avocadu and Create and Go. He’s an entrepreneurial adventure junkie who loves to teach bloggers how to achieve success. Read his inspiring story on how he went from broke and frustrated to $100k/month blogging in 3 years.