If you’re confused about what is a blog, what is blogging, and if this is something YOU would want to do – you’ve come to the right place.
This is going to be the best breakdown of blogging on the web.
Sit back, take a load off, and let’s get into it shall we?
If you’re confused by this whole “blogging” thing – I feel you.
Two years ago, Lauren and I (Alex) were in the same place as you. We honestly didn’t know the difference between a blog and a website. It was all new and kind of confusing to us.
Despite our confusion, we were eager to get started because we saw how much money people were making online.
Fast forward to today, Lauren and I have built two six-figure blogs and make over $100,000 a month blogging!
It’s a crazy but very true story.
Many people now even call us “expert bloggers.”
I don’t know when THAT happened, but I do feel like we can give a very solid and tangible definition to the questions of what is a blog and how does it work?
Here is an overview of what we are going to cover in this article:
What is a Blog?
The standard definition of a blog is something like this one from Dictionary.com: “A blog is a regularly updated page or website. Typically one run by an individual or small group, that is written in an informal or conversational style.”
So formal. So official. So incredibly boring.
An easier way to understand it? This is a blog.
What you are reading right now is a blog post on a blog. It’s just written content (in the form of blog posts) on a website.
The blog itself is what holds the content in the blog post (what you’re reading) and in our case, and our blog is a part of our entire website.
This is also why we refer to our website as a blog.
For all of you preferred video learners out there, here is a video of this topic (plus some extra tips!) from our Youtube Channel below.
.For more free blogging tips and tricks from us, make sure to subscribe to our Youtube channel!
So, your next question related to what is a blog will probably be…
What is a blog post?
It’s just content posted on a blog like what you’re reading right now. It’s usually in the form of text but could be a video or image.
The structure is usually incredibly varied, but there is typcially a headline (the headline for this blog post is What is a Blog? What is Blogging? [Easy-Breezy Breakdown for 2019]) followed by text, images, and sometimes videos.
What does BLOG stand for?
What does blog mean? In computer terms, “blog” is the combination of two words – “web” and “log.”
Web + log = blog 🙂
What is blogging?
Again, Dictionary.com would say, “adding new material to or regularly update a blog.”
The much more interesting truth is blogging is an incredibly fun and mentally charging form of creative expression. It’s taking your unique thoughts, your unique writing style, and mashing those two things together in the form of written expression done over blog posts.
Blog writing really can be introspective, fun, exciting, mind-numbing, emotional, relaxed, or whatever you decide for it to be.
There is also no requirement on how often you update your content. You can blog once a week or you can blog once a year. It’s completely up to you.
What is a Blog Used For?
It’s up to you!
Some blogs are used as personal journals, some are used as a way to teach and coach others, some are used to sell products and promote brands, and some are used as purely a form of creative expression.
There is no limit to what a blog is used for. In our case, we use our blogs as a way to teach and coach others + make a full-time income online.
What is the difference between a blog and a website?
I’m more of a visual learner myself so let’s show you some examples.
The following are three types of websites and how they function with blogs:
- The website is a blog.
- The website has a blog.
- The website is just a website.
Let’s dive into a little more detail on each one and explain what the differences are.
The Website is a Blog.
The best example of a blog we can give is the website you are on right now, createandgo.co. Pretty much our entire website is a blog.
This is also how our other popular blog, Avocadu.com, operates.
It is primarily a blog because it’s centered around updated content and blog posts.
Here are some names you classify our blogs as:
- Website (because even if it is a blog, it’s is still technically a website)
- Authority/Niche Website (Because the content is centered around a specific topic, this is also acceptable. You might not have ever heard of this term, but it’s common in internet marketing speak.)
Other examples of websites in which the primary content is blog posts are Huffington Post and Buzzfeed. While these are much bigger websites publishing lots of content and may refer to themselves as a website or publisher, they are still technically a blog since blog posts remain their primary content.
In these cases, both terms are acceptable.
The Website Has a Blog.
I think this is why so many people get confused.
In this example, the website has a blog it uses, but the primary content is not blog posts. This is the case for most websites as a blog is a good way to drive traffic and potential customers to a website.
The email marketing service, ConvertKit, is a good example. You can see on the top menu that they have a link to their blog:
The website has a blog with regularly updated posts and it’s an important part of their business, but the blog section is not the primary content or purpose of the website.
The primary purpose is getting people started with their email marketing software. They sell a software.
In this case, the people at ConvertKit would likely refer to their site as…
- A website
- A software
- A business
They would not refer to what they do as “blogging” or being “bloggers” even though they have do have a blog on their website.
Another example is WifiTribe.co, which is the group of people that we have been traveling with over the last year.
They too have a blog (and even have a post where we are featured), but the primary purpose of their website is to get digital nomads to go together on trips around the world – many of which we have been on!
Remember, the primary purpose of the website is going to usually reflect what the creator calls the website. It is subjective in nature but is all about what the purpose of the website is.
The Website is Just a Website.
In this case, the website exists without a blog as a standalone site.
An example would be Canva.com.
This is a standalone website with no blog that we use to create and edit images.
More examples include websites generally for:
- Apartment complexes
- Local real estate brokers
- Platforms like Youtube and Facebook
Any of the above websites could add a blog to their website, but right now they just have a website.
Alright, I hope that cleared some stuff up. Next, I want to go over some other important questions you probably have if you are interested learning about what is a blog and more about the basics of blogging.
What should I blog about?
What to blog about is going to depend on your own goals for your blog.
Contrary to popular belief, blogs are not just an online diary about your thoughts.
And that’s part of the coolness of blogging. You can blog about whatever your heart desires. Blog posts can be about…
- Company updates
- A product you liked
- A workout you used or recommend to your friends
Or use it as…
- A creative outlet to practice writing
- A way to meet others and connect
Basically, anything you can think of. Blogging for beginners is very open to your creativity.
Here’s the rub though, if you want to make money blogging there are certain types of blog posts you should be writing. You can learn more about this in our post:
But maybe you’re still on the fence about blogging. Before you go looking for more cat videos on the internet, I do want to share just a few more thoughts about blogging.
Why start a blog?
I can’t speak for all bloggers, but blogging has forever changed Lauren’s and my lives.
- You can make a little money blogging. Imagine what an extra $200 per month from your blog would do for your personal finances? (Groceries, Gas, etc.)
- You can make serious money blogging. We now make over $50,000 per month blogging (in less than two years of starting).
- We’ve gotten to travel the world since quitting our 9-5s and starting our blogs. (I’m writing this post from Lisbon, Portugal actually.)
- Blogging has allowed Lauren and I more free time to explore our passions and hobbies.
- We get to wake up when we want, work when we want, and create the things we want to create.
- It’s fun and we truly ENJOY doing it!
- It’s a challenge. And challenges are a good thing for you, your happiness, and your soul.
- So much more, I could fill up this entire post…
Finally – Anyone can be a successful blogger. If a personal trainer and CPA with ZERO professional writing experience can make this kind of money, you certainly can as well!
What makes a good blog?
It’s the connection you create with your readers.
The closer you can connect with and bond with those visiting your blog, the more powerful the blog will be and likely money you will make.
A good blog is not necessarily a big blog with a large audience, more so it’s how many members of that audience truly connect with the writer/content.
Some small blogs make TONS of money because of the deep connection with their audience, while some huge blogs make no money because they don’t know how to connect with readers.
What kind of blogs are there?
There are many different kinds but they usually fall into 4 categories:
- Lifestyle/Personal Brand Blog
- Passion Subject Blog
- Broad Niche Blog
- Crash-Test-Dummy Blog
So a lifestyle blog and a personal blog are both the same thing. They leverage the personal brand of someone’s name and are usually more about that person’s lifestyle. Many bloggers take this path and people have even gotten very famous from blogging.
Another kind of blog is microblogging where someone blogs in short note-style posts.
This is usually done on a platform like Instagram where you write longer captions (not recommended if you want to make serious money though).
What kind of blog should I start?
Everyone’s personality and desires are different when it comes to blogging.
That’s why we recommend everyone take our newbie blogger personality quiz to help you determine this.
It’s completely free and an awesome way to get started blogging.
How do you make money from a blog?
You can monetize a blog in a variety of ways. Some methods will earn you much MORE money and some will earn you money much FASTER.
Some of the very basic ways to make money with a blog include:
- Putting ads on your blog (Google AdSense)
- Recommending products in your articles (like Amazon products)
- Selling other people’s products (called affiliate marketing)
- Selling your own products and services (higher return but more time investment)
So, you can get paid as a blogger either by companies whose products you are recommending or directly by people who purchase your products.
How do I start a blog and make money?
First, make sure you follow us on social media so you don’t miss any of our new content!
- We have a killer Pinterest profile with 25k+ fans
- Subscribe to our YouTube channel! At the time of this writing, we have 14,733 subscribers and counting! 😉
Secondly, make sure to sign up for our FREE 7 Day Start a Blog eCourse.
Finally, if you’re chomping at the bit ready to get rolling make sure to check out our post on how to start a blog.
It has a step-by-step tutorial that walks you through the entire process of getting your blog started in less than an hour! Click here to get started.
P.S. Did this post on what is a blog help you? What is your blog going to be about? We would love to hear about it in the comments section below!
Co-Founder, Create and Go